Local Women'S Clothing Listed Company 2019 Survival Record Who Is "Dancing"?

With the strong consumer demand in the domestic market, the size of women's clothing is also expanding. Up to now, the 2019 annual report of major domestic clothing brands has basically been disclosed, and local women's clothing enterprises have handed in their transcripts. As the earliest and most active garment industry in China, women's clothing industry has formed a mature industrial chain from product design, manufacturing to a complete set of sales mode.

However, under the pressure of international fast fashion and light luxury brands, the market tends to be highly saturated, and the consumption of domestic women's clothing is suppressed. On the other hand, China's high-end women's clothing market with low concentration and market differentiation demand is significant. Under the environment of consumption upgrading, the transformation and upgrading of local women's clothing is urgent.

Small to see big: 9 revenue net profit comparison

China service network selected 9 key domestic women's clothing listed companies, throughout the performance of 2019 annual earnings report, covering all major gradients, multi angle comparison, to observe the development of the domestic women's clothing industry:

From the chart data, we can see that before the outbreak of the epidemic this year, the development of the major women's clothing brands in 2019 is full of happiness and worries, and most of them are on the rise.

First of all, look at the 9 women's clothing companies listed on the line of business, La Natsu Bell's data at first glance the most dazzling, 7 billion 666 million yuan, followed by the winner's fashion, that is, before the rename, Ke Eli Till, 41.57, and the rest in addition to the lowest daily fashion, basically maintained at twenty or thirty billion revenue. However, because of the oversize plate, La Natsu Bell's super high business income actually fell down compared with 2018.

Next is net profit, in addition to La Natsu Bell's Waterloo style slump, as well as long posture, Vigna S and Japanese fashion, the other five women's clothing brand profits have risen, and the increase is between 2% and 50%. Among them, the winner's fashion rose by 48.7% to 406 million yuan, and the cloth in the south of the Yangtze River increased by 18.1% to 485 million, while the trend of the fashionable dress, the positive fashion and the song spirit rose less than 10%.

However, there are also some reports that are not good enough. After disclosing the 2019 annual report, La Natsu Bell will be implemented "delisting risk warning", which will be preceded by the word "*ST" before the company's A share short, which means wearing the "ST" hat. The most serious decline is it, for 1186.39%, net profit recorded -21.39 billion yuan. From listing to capital pursuit, continuous trading. By now, the total market capitalization of 1 billion 829 million yuan is facing more cruel challenges and tests. On the contrary, the market is not long, but even though the total revenue is only 2 billion 378 million yuan, the net profit is as high as 624 million yuan, which has become the most profitable one among the nine enterprises.

It can be seen that the garment industry has been divided, and the net profit has been polarized. It seems to be in the extensive market and the concentration degree is relatively low.

Women's clothing industry is still promising in 2020.

China's clothing industry has shifted from production oriented to consumption oriented. As the branch of clothing industry, women's clothing industry has the largest proportion of market share, and has entered the mature stage: early start, large scale, sinking channel potential, and consumers' dressing tastes are very different. Women's dress brand positioning has become more diversified: tide brand, light luxury, fast fashion, Japanese and Japanese wind, literature and art, Amoy brand and high. Women's clothing.

For the domestic women's clothing brand, in the process of seeking transformation and rising period, competition is fierce. The listed companies and the second tier women's wear brands are more competitive in image packaging and product design. Last year, women's clothing brands racked their brains in the scramble for customers. In fact, they are not only multi brand strategy, youthful and coordinated development on line and line, but still more in more ways of operation. For.

Social media shows good to young people. The rise of the millennial generation makes them more purchasing power. Women dress brands aim at them at the same time. Apart from fashion styles, they are more close to fashion and fashion, and have a breakthrough in marketing. Through social networking sites and community operations, create a "Grass Planting Guide" for young consumers, highlighting the social attributes. The social media such as "little red book", such as "sex free fashion", "net red dressing room", "cool girl" and "sweetheart dress" and so on, are used most frequently. On the jitter, the stars are in an endless stream with the same people, but the conversion ability of the related platforms is not obvious.

The National Broadcasting era is advancing. The live broadcast has been strong since last year, even in the first half of this year, it has become a "life-saving straw" in the hands of many fashion retailers. Many brands live as the main battleground for new product launches. Besides Taobao live broadcast, there are also WeChat small program live broadcast, jitter, and quick live broadcast. Not only did it produce the head anchors of Luo Yonghao, Li Jiaqi, Zhang Dayi, Sydney and so on, but even stars from all walks of life entered the direct selling room, and even the mayor joined the live broadcast. This urges women's clothing enterprises to increase their live interactive input to the e-commerce platform, such as supporting consumers to place orders in stores or online, and sending the system backstage according to the best receiving plan or customer needs.

Multi brand matrix covers business. Previously, La Natsu Bell owns more than 20 brands, and now it has "DAZZLE" and "DIAMOND". "DAZZLE" and other four brands, including eight women's clothing JNBY, women's wear less and so on, have five brands such as "nine posture", "Yin Mo", "an Zheng" and "Fei Na Chen". In addition to women's wear, they also design baby and medical beauty.

In the future, all local women's clothing enterprises need to continue to adjust and adapt to market changes.