Taobao Link Can Be Hung In Live E-Commerce Business Video And Live Broadcast Room Of Station B

Recently, station B announced that the main business cooperation platform of bilibilibili HuaHuo up was officially opened. Based on platform big data, the platform provides system quotation reference, order process management, platform security settlement and other services for up owners, and helps high-quality up owners better realize content realization.

It is worth noting that the "reward plan" of station B is also accelerating. According to a person familiar with the matter, the "reward plan" of station B has developed from a simple "up main recommendation" advertisement to a more direct mode of carrying goods. At present, it has entered the third phase of internal test and investment promotion. Taobao link can be hung in the video and live broadcast room. Users can directly find the product link entrance when watching the video and live broadcast, and click to jump to the product details page of the third-party e-commerce platform.

During the internal test, product links can appear directly in the form of bullet screen, floating layer and icon on the video playback page of station B, or in the form of shopping bags in the lower right corner of the live room. In addition, product links can also be added below the up main home page, dynamic page, column page and video playback page.

According to the informed person mentioned above, the brand owners and up owners participating in the internal test of e-commerce function of station B are invited by the official of station B. Previously, it was reported that in order to arrange live delivery with goods, station B was collecting relevant information about up owners who had intention to bring goods and Taobao stores, and whose fans number required to be more than 10000, and to build a white list of up main e-commerce carrying goods.

In addition, the media also said that at present, the commodity source channels participating in the internal test only support Taobao / tmall and members of station B to purchase goods. It can be seen that the test of e-commerce function of station B is only just beginning, and live broadcasting with goods is still in the stage of groping for growth.