New Fashion, New Design, New Business

In the key year of building a strong textile country, China's textile industry has come to the historical juncture in the unprecedented great changes in a century. The rampant epidemic situation has brought new challenges and opportunities for the reconstruction of global industrial chain. How to prepare for the "new normal" situation in the "short-term" recovery of the "new normal" situation? How to maintain the safety of industry chain and supply chain and realize the sustainable development of the industry? These "close thinking and far thinking" need to clarify the current situation and follow the trend of methods and path guidance.

On July 17, "2020 China Textile Innovation annual conference · Design Summit" was successfully held in Dalang fashion Town, Longhua District, Shenzhen. With the theme of "new fashion, new design and new business", this "Design Summit" looks forward to the development trend and innovation path of China's fashion industry from the perspective of macro situation and top-level planning. At the same time, starting from the three topics of "value driving force, green competitiveness and digital growth force", it focuses on the return of cultural confidence and the improvement of consumption quality, focuses on sustainable new fashion and design development paradigm, and explores the integration of Internet commerce and smart fashion.

Sun Ruizhe, President of China Textile Industry Federation; Xu Yingxin, vice president of China Textile Industry Federation and chairman of textile industry branch of China Council for the promotion of international trade; Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association; Qiao Yanjin, director of China Textile Information Center; Li Binhong, director of national textile product development center; and China Textile Industry Federation Yan Yan, director of the responsible office of the association, Dong Kuiyong, deputy director of Productivity Promotion Department of China Textile Industry Federation, Li Bo, deputy director of China Textile Information Center, Zhang Nasha, member of the Standing Committee of Longhua District Committee and executive deputy director of Shenzhen Longhua District, Xian Xinmin, vice chairman of Longhua District CPPCC and executive deputy leader of Dalang fashion town construction leading group, pan Ming, President of Shenzhen garment industry association, etc Leaders from Textile Industry Federation, professional associations and institutions, and relevant functional departments of Longhua District of Shenzhen attended the summit. This design summit is hosted by China Textile Industry Federation and Shenzhen Longhua District People's government, and jointly organized by China Textile Information Center, China Garment Association, national textile product development center and Shenzhen Dalang fashion town construction management center.

The Theme Conference focuses on the theme of the conference, with keynote report and keynote speech as the main content, and interprets the current national and industrial innovation design policy and industrial development trend. With new fashion design as the core, we will jointly explore the "new fashion" to meet the green and sustainable consumption demand of the new era, the "new design" of Chinese culture confidence, and the "new business" under the trend of big data business interconnection. At the meeting, there were also activities such as the awarding ceremony of 2020 China Textile Industry Industrial Design Center, the award ceremony of the first batch of industrial design center review enterprises in 2018, and the exhibition of artificial intelligence innovation research results of fashion industry. Vice President Chen Dapeng presided over the meeting.

Building world class fashion industry cluster

Deputy district chief Zhang Nasha delivered a speech at the meeting. Shenzhen should take the lead in the construction of a new generation of intelligent and intelligent industries, and take the lead in the construction of high-quality and high-quality information industry, and take the lead in the construction of high-quality and high-quality information industry "One corridor, four pillars and six areas" has achieved remarkable results. As one of the four well-known brands in the region, Dalang clothing accounts for 30% of the clothing sales in the first-class shopping malls in China, As one of the six key areas in Shenzhen, Dalang fashion town has invested more than 10 billion yuan and introduced more than 500 brand enterprises. It has successively won five national honors such as "national fashion clothing industry famous brand demonstration area". It is a gorgeous business card of Shenzhen and a banner of China's clothing industry development.

She also pointed out that in the future, the town will aim to build a world-class fashion industry cluster, highlight the creative design ability, and strive to create "two districts and three centers", namely, fashion enterprise headquarters cluster, fashion creative talent cluster, fashion innovation center, fashion publishing center and fashion consumption center.

Sun Ruizhe: reconstructing the new ecology of China's textile and garment industry

In the keynote report of "new fashion, new design, new commerce - New Ecology of China's textile and garment industry development", President sun Ruizhe deeply explained the new features of new fashion, new design and new commerce in the context of textile and garment industry, and expounded four relationships to be grasped in the current and future industrial development. He pointed out that in 2020, China's textile industry will face many challenges, but the firm pace of transformation and upgrading has not stopped. This year's "capital accumulation" is especially important for the survival of enterprises. In the new era, new fashion presents the outstanding features of reverse series from life to production, accelerated transformation from consumption to green, and deep integration from individual to group; new design embodies the prominent features of productivity, simplicity and coordination of design; new commerce shows that from o2o to OAO, from store driven to data driven, from in-service retail to border retail.

He stressed that based on the above-mentioned new characteristics, we need to take root in China's local consumer market from the perspective of globalization, clarify the development trend, formulate targeted and relevant development strategies, and focus on grasping the four internal development relations, namely, separation and integration - division and coordination, old and new - inheritance and transcendence, light and heavy - relationship between tools and goals, and benefit and relationship Righteousness -- the relationship between development and responsibility.

Industrial Design: the key link of value development

In recent years, industrial design has become a national innovation and development strategy and a global leading innovation industry. It has become a key link for the industry to climb the high-end value chain and an important force to promote the transformation of new and old kinetic energy and the high-quality development of manufacturing industry. Industrial design has received more and more attention from government departments, industry organizations, enterprises and other aspects. The state and some provinces and cities have issued relevant policies to encourage the healthy development of industrial design. In the reconstruction and reconstruction of global industrial chain in the post epidemic era, and in the value driven industrial development, design competitiveness is still the core link to create new consumer demand and business growth, and enhance the global influence and discourse power of Chinese fashion.

Qiao Yanjin, director of China Textile Information Center, read out the decision

At the awarding ceremony of China Textile Industry Industrial Design Center in 2020 and the first batch of industrial design center review enterprises in 2018, 28 industrial design centers / design enterprises that passed the evaluation and review were honored.

At present, 12% of the national textile industry design centers have been approved by the National Textile Industry Design Association, accounting for about 7% of the national textile industry design centers. From 2018 to 2020, led by the Productivity Promotion Department of China Textile Federation, the cultivation and evaluation of industrial design centers of China's textile industry were carried out twice. A total of 28 industrial design centers / design enterprises with strong innovation ability, distinctive characteristics, standardized management, outstanding performance and leading development level were evaluated, which set a benchmark for the industry in design innovation.

Intelligence creates infinite possibilities

Artificial intelligence is a strategic technology to lead the development of science and technology innovation in the future. It is a new driving force to promote the supply side structural reform, a new opportunity to revitalize the real economy, and a new engine to build a manufacturing power. It is reported that since 2019, China Textile Information Center and Dalang fashion town construction management center have jointly built the "Guangdong Hong Kong Macao big bay area fashion industry artificial intelligence Innovation Research Institute", jointly promoting the cross-border integration of artificial intelligence technology and fashion industry, enabling the innovation and development of Dalang industry cluster. After one year's efforts, according to the composition of the value chain of fashion industry, a series of artificial intelligence innovation and application research has been carried out from the perspectives of smart fashion prediction, smart fashion design, smart fashion release and smart fashion marketing, and certain achievements have been achieved.

At the meeting, in the "fashion industry artificial intelligence innovation research results Exhibition" link, a short video of less than 5 minutes showed the intelligent achievements of "Guangdong Hong Kong Macao big bay area fashion industry artificial intelligence Innovation Research Institute", and also showed the infinite possibilities that artificial intelligence, virtual reality, big data and other information technologies will create for the future of fashion industry.

Multi dimensional perspective focuses on new fashion, new design and new business

In the keynote speech of "new fashion, new design and new business", pan Ming, President of Shenzhen garment industry association, focused on the opportunities and challenges of digital transformation of Shenzhen garment industry; Li Jianhua, chairman of Hangzhou wanshili silk culture Co., Ltd., how to deal with the uncertain situation in a multi-dimensional way; and the chairman of Hangzhou yifengge Clothing Co., Ltd. and the brand creation of Evely Qian Xiaoyun, the founder, has brought a new share of the digital development of fashion brands.

Pan Ming, an intermediary in the speech "digital rise: opportunities and challenges of digital transformation of Shenzhen's garment industry", said that during the epidemic period, clothing brands in Shenzhen have started the journey of digitalization. For example, yinglingzhishang of winner fashion group used advanced intelligent production lines, Rapid production of protective clothing to support national epidemic prevention and anti epidemic; masfield's new online retail platform "fitting home"; Goliath's green screen technology will move the show to "cloud", etc. She also said that with the comprehensive construction of Guangdong, Hong Kong and Macao Bay area and the pilot demonstration area, Shenzhen garment industry has ushered in a significant historical opportunity of "double zone driving". In the new development, Shenzhen garment industry association will seize the opportunity of digital development, realize platform branding, team internationalization, resource specialization and service housekeeper through brand operation, communication cognition and service upgrading, so as to build Shenzhen garment industry into "China's business card of world fashion".

Li Jianhua, who is also the keynote speaker of CCTV's lecture "how to make a definite decision in the face of uncertain situation", discusses the business opportunities under the epidemic situation, the new environment and the "occupation" of new business. He pointed out that affected by the epidemic situation, society has experienced a process from replacing "Anthropocentrism" with "symbiosis of human and nature", "globalization with" endogenous theory "and" war "with" occupation and struggle ". This uncertainty of internationalization constitutes the development direction of the textile industry in the future, and realizes the transformation from internationalization to endogenous development. In his speech, Li Jianhua listed the design products of masterley such as a series of silk scarves based on scene innovation. He pointed out that under the strategy of "fast, accurate, dimension reduction and unification", massley responded quickly by setting up a live broadcast center, producing masks, designing artificial intelligence, exploring life codes, and so on, and accurately achieved the same frequency resonance with consumers.

"229 million in 2017, 283 million in 2018 and 351 million in 2018." Qian Xiaoyun showed her remarkable achievements in tmall double 11 in the past three years in her speech "the application of digitization in Evely". She said that since its establishment in 2001, Evely has been mainly distributed in the first and second tier cities in China in the mode of direct marketing and franchise. In 2011, it began to transform from brand re positioning, supply chain upgrading, channel deepening transformation, marketing promotion innovation, and multi brand all-round. Through the application of digital technology, the company aims at the full link data operation of commodities from commodity planning, design and development, product production, commodity operation, fast reaction chain to commodity circulation, and uses customer analysis, PLM system design and development, real-time data online product production, intelligent store flow analysis, supply chain collaboration, inventory sharing and other aspects to open up all links and improve operation efficiency Rate, more accurate service for customers.