Pay Homage To The Power Of Nature

We can listen to Haiyin by waving sleeves, smell the fragrance of flowers, and watch birds fly in thousands of mountains Time honored brand Long Qingxiang Of 2021 fashion trend and customized new product launch At the scene. The reappearance of the scene from the ancient Chinese book Shanhaijing depicts the essence of long Qingxiang's new product this season. It also brings with it a wonderful energy endowed by nature, so that in 2020, which is volatile due to the sudden outbreak of the new crown epidemic, all the inner anxieties, anxieties and pains can be placed. In the comfort and nourishment of nature, it seems that the perception which has been dormant for centuries has been quietly awakened.

　　 The healing power of epidemic war

"Every field of nature is wonderful." Aristotle. With the theme of "follow the nature", longqingxiang 2021 customized new product shows such wonderful.

As the time-honored brand of Beijing fashion week, the combination of century brand and modern fashion makes each other integrate and reflect each other.

Sky blue, mineral black, ruby red, earth yellow, forest green, the colorful color system swept away the gloom of the epidemic year, respectively transmitted the essence of energy drawn from nature, showing three styles of business series, fashion series and Chinese series, creating a modern elegant and advanced.

Blue, black gray and red constitute the main color system of this season, among which blue is the most important one. Most of the imported worsted high count yarn fabrics are used. They are confident, elegant and quiet, which interprets the texture taste of classic business series; Black grey, the best-selling color system, always sticks to its own aesthetic standards. It mostly adopts imported worsted, flannel, velvet, corduroy and cotton blended fabrics, which has become a strong personality expression of fashion series; the red color, which is regarded as Chinese color, is full of childlike heart and auspicious blessing, and carves out the traditional craft quest of Chinese style series; Although camellia and green are decorative colors, they are very important. The implicit warmth of camel color and the vitality and brightness of green department give out a fresh sense of oxygen. When the green department is used in the business series, it brings a very artistic impression.

It is not only the natural color, but also the designers of long Qingxiang follow the natural footprints and integrate the images from the classic of mountains and seas into his creation. Animals, plants, mountains and rivers, lakes and seas He expresses his awe and obsession with nature. Peony, Phoenix Finch, and even the Phoenix "qingluan" before the rebirth of the fire are like a walking "classic of mountains and seas", which makes clothing become the carrier of dialogue between man and nature. Meanwhile, it also embodies long Qingxiang's deep respect for consumers, Chinese civilization and even the whole nature, making "healing" the biggest impression of this season's new products to the audience, in the harmonious coexistence of human and nature In the atmosphere, it can heal the hidden pain brought by the epidemic situation, and find the relaxation and calm that have not been seen for a long time.

　 Beauty of intangible cultural heritage between needle and thread

Looking for the root of Chinese traditional handicraft culture, presenting the great beauty of intangible cultural heritage. The use of a lot of embroidery is a highlight of longqingxiang's new products this season. A large number of Beijing and Xiu embroidery are combined with European style embroidery, which shows the international atmosphere in the tradition. All embroideries are original brand designs. According to the design drawings and printing drawings, one-to-one design and drawing, including color selection, thread selection, interspersed use of different techniques, and nail beads, are all tracked and adjusted throughout the process, and finally the unique works of longqingxiang are achieved.

At present, the popular traditional embroidery technology "hand push embroidery" has an important application in this season's new products. Many domestic TV dramas, such as the acclaimed "Yanxi strategy", as well as the costumes of many stars and hosts, prefer this technology. Hand push embroidery is between machine embroidery and hand embroidery. It is a continuation of the Suzhou embroidery technique. It is carried out with machines specially designed for sewing and embroidery, combined with flexible hand operation. Therefore, it has high requirements for xiuniang. Long Qingxiang's embroiderers are all old craftsmen who have been embroidering for more than 40 years. Their skills in color, thread and technique are all outstanding in the industry. Thus, they have brought an amazing presentation to the new products of this season, and longqingxiang, as the leader of China's tailor-made clothing, is worthy of its name.

The soul of craftsmanship of Royal inheritance

Aesthetics is not refined in a day. Long Qingxiang's exquisite craftsmanship and quality of perfection are derived from the long-term precipitation of time. The calluses honed out by him enlighten the wisdom and build the soul of ingenuity. The profound origin of royal clothing makes the brand itself full of thick story.

As a time-honored brand of intangible cultural heritage that once made clothes for the royal family and has a history of more than 400 years, the clothing making history of longqingxiang can be traced back to the Ming Dynasty. The ancestors made dresses for emperor Longqing and was granted the royal seal of "Yuan style cutting". In the Qing Dynasty, he was awarded the title of "Tianqing Xiangrui" by Emperor Qianlong for promoting the integration of Manchu and Han. The ancestors made the case into a plaque and changed the name to "longqingxiang".

Nowadays, longqingxiang, with the core advantages of "tailor-made, private tailor" and "1 + 1" tailor-made and intimate service, has continuously developed a brand-new development pattern. Its products are single version, single version, single cut, single cut and single make, which shows the honor and honor with its unique specialty. This 2021 fashion trend and customized new product release has gone deep into the soul, expressing the reflection on the relationship between human and nature brought by the epidemic. With the vitality and spiritual connotation of nature, the strong brand culture of longqingxiang is taken as the core language, and the harmonious concept of "follow nature, get always" is transmitted through design integration. In this process, it also achieved another breakthrough and transformation of the brand.