Gaodeng Technology: How Does Small Invoice Open The Era Of Finance And Taxation Science And Technology?

Since November 17, the 21st century economic report has launched a series of special topics, "on high growth enterprises: discovering the sample of gazelle" in Guangdong, Hong Kong and Macao Bay area, and plans to launch ten consecutive issues. The series of reports were jointly planned and implemented by the headquarters of Guangdong Hong Kong Macao big bay district of China Central Radio and television, the center of Guangdong Hong Kong Macao big bay area and the southern finance and economics Omnimedia group.

They also try to explore the growth strategies of Gaoling Bay and the emerging industries by interviewing the enterprises in the area.

In the 9th report, let's focus on the finance and taxation technology industry and high light technology. This is a company with internet gene. Seeing the pain point of "invoice making" difficult in reality, starting from the original intention of "technology makes billing easier", using Internet thinking and blockchain technology, it has continuously explored and rapidly iterated on the road of digitalization and full automation of fiscal and taxation data, and embarked on the road of Finance and taxation technology company. Blockchain technology has been affected by the currency circle, but there is an old saying: technology is people-oriented. No matter what technology, the key is the people who use technology. The technology that can make people's work and life more efficient and convenient is good technology.

Life is beautiful because of its simplicity.

This is a company slogan set for itself after Gaodeng technology was founded.

At the beginning of its establishment three years ago, Gaodeng technology claimed to be a big data service company "focusing on invoice digitization"; today, three years later, according to Zhang Minya, co-founder and President of Gaodeng technology, Gaodeng technology is a "domestic leading financial and taxation technology solution and cloud service platform" oriented at "transaction authentication".

The company's mission is to make the company's work more efficient.

The latest example is that in April 2020, with the outbreak of new crown pneumonia, in April 2020, the product "free salary" of high light technology won the "outstanding project award" in the global developers "marathon" competition, becoming the only award-winning project in mainland China. The global developer marathon is jointly sponsored by the World Health Organization, wechat, Facebook, Microsoft and other institutions. It aims to identify developers who have made significant contributions to the fight against the epidemic by using scientific and technological means.

The financial and taxation digital products such as "high light free salary", "cloud ticket", "high light cloud" launched by Gaodeng technology are ultimately aimed at making work and life "more efficient". These products have played an important role in resisting the economic shock wave and boosting the development of digital economy during the epidemic period. It is precisely because of the precise layout of the vertical track of Finance and taxation digitalization that Gaodeng technology has only been established for three years. The scale of its transaction authentication platform centering on the digitalization of invoices has reached nearly 80 billion yuan. It has become what David birch, a famous economist, calls "a gazelle enterprise crossing the death valley of entrepreneurship and entering a high growth period".

Information map.

A business story inspired by an invoice

Restaurant meal, pay 5 seconds, billing 10 minutes; hotel check-out, check-out one minute, wait half an hour. Many people are used to this inefficient billing scenario, while others choose to make changes.

"In the whole process of e-invoice delivery, users have a lot of pain points. For example, some e-invoices are received through e-mail and some are received by SMS. This multi-channel push mode actually brings a lot of inconvenience to users in collecting and sorting out invoice data. " At the headquarters in Shenzhen on November 24, Zhang Minya, co-founder of Gaodeng technology, recalled to all media reporters of Nanfang finance and economics that the original intention of Gaodeng's founding team in that year was to provide users with better invoice collection scheme and interactive experience.

With such an idea in mind, Gaodeng technology was established in Shenzhen in May 2017 with the investment initiated by Tencent. Focusing on optimizing the collection experience of invoice, Gaodeng technology began to enter the financial and taxation digital industry.

At that time, the state was vigorously promoting electronic invoice. The State Administration of Taxation issued guidance in March 2017, which clearly pointed out that we should attach great importance to the implementation of electronic invoice. Taking advantage of the policy, in August 2018, under the guidance of Shenzhen Taxation Bureau, Gaodeng participated in the issuance of the first national blockchain e-invoice with Tencent blockchain as the bottom layer; in April 2019, Chengdu Taxation Bureau and Gaodeng technology jointly launched the "rongpiaer" electronic invoice public service platform.

On April 10, 2019, Chengdu Taxation Bureau and Gaodeng technology jointly launched the "rongpiao Er" electronic ordinary invoice management service platform. Information map

A small invoice, how to attract high light technology to do its best?

In addition to the obvious reason that electronic invoices are difficult to collect, the trend of digital invoices has more room for innovation in the eyes of technology companies.

In the era of digital economy, many emerging digital industries have a large number of scattered, small, high-frequency, cross regional transaction scenarios. The comprehensive tax cost of enterprises is high and the pain points of compliance operation are prominent.

For example, when recruiting a large number of small-scale business teams, wechat brands are facing greater challenges from personnel, capital, payment, settlement, to invoice management. As well as platform enterprises that adopt flexible employment in new economic formats, such as part-time teachers of online education and promoters of e-commerce social platform, they all deliver business in the form of online services. How to solve the problem of compliance management in this new employment mode is in front of the rapidly developing digital economy platform companies.

These challenges along with the rapid development of digital economy also bring new opportunities to the platform enterprises' financial and tax compliance operation. Zhang Minya said in an interview that the core of the invoice actually lies in the reflection of the authenticity of the transaction between the buyer and the seller. "From the perspective of the transaction, if the invoice itself is digitized, can there be an authentication platform that can truly reflect the complete state of an order and a transaction?" Therefore, the "high technology" scenario is the basis of "high technology".

Starting from the "Digital Valley" of "high-tech invoice, the successful development of" Digital Valley ". Only three years after its establishment, Gaodeng technology has served more than 100000 enterprise users, collected more than 1 billion e-invoices, and completed nearly 80 billion transaction authentication scenarios.

Recalling the initial stage of entrepreneurship, and even looking at the current and future challenges, the digital track of Finance and taxation is not a smooth road. As a traditional industry, finance and taxation has established business models and established players. Zhang Minya said frankly: "one of the biggest problems at that time was that the industry did not recognize us. How could a latecomer destroy the existing pattern and incubate a new one? But the core is that the track is different. What high lights do is an incremental market, not a stock market. "

From invoice digitization to "finance and Taxation Science and technology"

Gaodeng technology has been delivering a voice to the market and investors: it is not a traditional enterprise finance and taxation service company that delivers by software or project system, but a finance and taxation technology enterprise that builds a transaction authentication platform for digital economic scenarios on the basis of invoice digitization.

In the current finance and taxation industry, almost all traditional players are satisfied with unilateral enterprise services, and stop at providing solutions for the improvement of internal circulation efficiency. Zhang Minya believes that under the topic of digitalization of the whole industry, the industrial boundary of unilateral service digitalization ability has arrived, and the traditional large-scale digital procurement demand of enterprises has been difficult to achieve yesterday's glory, and the unilateral service market will continue to shrink.

Gaodeng technology pays more attention to the multilateral service market. In the transaction authentication scenario, it needs to establish a multilateral data connection to connect the data of multilateral transaction flow from supervision, to enterprises and individuals. In the traditional unilateral service market, every node in the finance and taxation industry, from financial software, billing software to declaration software, is separated from each other's data nodes. In the multilateral service advocated by Gaodeng technology, the transaction authentication platform based on the digitalization of invoice is to get through all the data of each node and realize real data collaboration.

"From the beginning, Gaodeng did not just focus on enterprise services, but solved the problem of how to connect upstream and downstream enterprises, taxpayers and tax bureaus, employers and freelancers," Zhang told the southern financial media

Zhang Minya called 2020 "the first year of Finance and Taxation Science and technology". He firmly believed that the integration of traditional finance and taxation system and the whole industry would be greatly enhanced by scientific and technological means such as blockchain, cloud computing and big data. The underlying fiscal and tax cloud capability based on invoice digitization is the driving force for "finance and taxation" to move towards "finance and taxation technology".

In the eyes of experts, the most valuable breakthrough of "finance and taxation technology" for the whole industry lies in compliance. The traditional billing process can not solve the problem of whether the transaction itself really exists. However, the cloud platform constructed by "finance and taxation technology" provides one-stop transaction services, such as the full chain management of transaction behavior, the identification of transaction identity and the compliance management of invoice.

"We are involved in the transaction to build an authentication platform, but also responsible for the identification of both sides of the transaction." Zhang Minya said, "on the surface, Gaodeng is just providing an underlying technology for invoice issuing. In fact, it is more about using its own risk control engine ability and capital settlement management ability to serve one business scenario after another. To meet the problem of scale-up and compliance development of core enterprises. "

"Run farther" with technology leading posture

Ren Li, vice president of the Business School of Peking University and director of the Institute of enterprise development, has long been concerned about the topic research of Guangdong, Hong Kong and Macao's Great Bay area. In an interview with the southern finance and economics Omnimedia reporter, he pointed out: "the business is traditionally valued in the Dawan District, and the business atmosphere is relatively strong. Compared with other regions in China, the prominent feature of gazelle enterprises in Guangdong, Hong Kong and Macao, especially in Shenzhen, is to serve business The application and transformation ability of technological achievements is stronger

Ren said that the gazelle enterprises like Gaodeng technology have already occupied a considerable market share after crossing the death valley. Next, they need to pay more attention to the challenges faced by the operation management, such as supply chain management, cash flow management, human resource management, etc.

Since its establishment in 2017, the largest number of people in the technology team has grown from 35 to now. The core team of Gaodeng technology believes that with the development of more trading scenarios, the management of 10000, 20000 or even more employees may not be the management of 1000 employees. "From the perspective of internal management, I believe there will also be a new adjustment in the management ability and efficiency improvement of our whole team," Zhang said

In October 2019, Gaodeng technology announced the completion of more than RMB 1 billion round B financing. The old shareholders Tencent and CDH joined hands with CIC, CIC and Shenzhen Venture Capital to jointly lead the investment, and Hillard, Wanda, Puss, IDG and other original investors followed.

In only three years, Gaodeng technology has achieved exponential growth. However, how to achieve not only "run fast", but also "run far", the emerging finance and taxation technology industry has just begun to explore the pace, strengthening the underlying technology moat is the way of high light technology efforts.

With the continuous upgrading of the digital ability of the whole industry, the form of multilateral transactions is becoming more and more complex, and it is more and more difficult to trace back. Zhang Minya said: "when looking at the changes in the external environment, Gaodeng technology should maintain a leading position in technology, and must constantly improve the authentication ability of the bottom level, whether it is computational power or risk control model, so as to better meet the" transaction authentication "positioning of Gaodeng

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