Zhang Yipeng, Vice President Of Yili Group

Listed companies are the "locomotive" to promote the development of national economy, and also the "pacesetter" and "engine" to construct the "new development pattern". In the face of increasingly complex and uncertain environment, how can we find our position and comparative advantage in the domestic big cycle and the domestic and international dual cycle, and improve the ability to implement the new development concept and build a new development pattern?

On November 28, Zhang Yipeng, vice president of Yili Group, combined with Yili's experience, answered the above questions at the theme forum of "2020 annual meeting of Southern finance and Economics International Forum - opportunities and challenges of listed enterprises under the pattern of" double cycle ", jointly sponsored by the headquarters of Guangdong, Hong Kong and Macao Bay area of China Central Radio and television, and hosted by the 21st century economic report.

Information map.

Consumer centered

Zhang Yipeng believes that in the face of an unprecedented complex situation, the "basic module" to break the situation is no more than two keywords: basic plate and dimension increasing surface. The basic plate is fundamental, which can not be lost at any time; while the dimension upgrading is the key to seize the opportunity, meet the challenge and realize the comprehensive upgrading of the enterprise. The reason why we say "face" rather than "point" is that under the "new development pattern", the dimension upgrading is systematic and systematic.

Zhang Yipeng said that the basic plate of Yili is countless consumers who choose Yili and trust Yili. Adhering to "taking consumers as the center" and constantly meeting the urgent needs of consumers for health and nutrition through scientific and technological innovation is the basic plate that Yili needs to firmly hold.

"In a recent internal meeting, Chairman Pan Gang proposed to" be the true love fans of consumers "and put forward the spirit and state of" fans chasing stars ", so as to deeply and continuously tap the potential needs of target consumers. This transformation of perspective requires us to understand them better than consumers, or even surpass consumers' imagination and turn their needs into reality. To achieve this, the enthusiasm of fans and the transformation of perspective are just the foundation, and solid technological innovation is the way to achieve it. " Zhang Yipeng said.

In order to achieve the above path, Yili takes "building a global leading digital food ecosystem" as the enterprise goal, devotes itself to digital transformation, and has carried out many reform attempts in the industry. Under the new development pattern, Yili also actively tries to promote the industrial development through advanced intelligent technology, so as to provide consumers with better product and service experience.

Zhang Yipeng said that Yili's "dimension promotion" has two points: one is to actively play the leading role of the industry leader, deeply tap the dual cycle potential, and lead the transformation and upgrading of the industry; the other is to adhere to the concept of opening and win-win, steadily promote the "external circulation", and constantly promote the construction of "global health ecosystem".

Steadily promote internal and external circulation

Specifically speaking, in terms of tapping the potential, Yili has further enhanced the innovation ability of source innovation and key technologies, realized the dimension upgrading from dairy enterprises to health food group, so as to meet the diversified consumer demand of consumers and better cope with the new consumption development trend. For example, Yili creatively put forward the concept of dairy minerals, which brought minerals from milk into the public's view, and created and led a new category of beverage industry.

However, as the industry leader, it is far from enough to focus on the "upgrading" of its own enterprises. Yili also actively promotes the quality, efficiency and "healthy" upgrading of the entire industrial chain.

Yili not only has been able to link the upstream and downstream dairy industry, but also has provided effective support to the upstream and downstream dairy industry through the cooperation mechanism of "linking the upstream and downstream dairy industry" for many years.

Since the beginning of this year, Yili has made great efforts to overcome the adverse impact of the epidemic, and has made further efforts in "industrial driving". It has built a whole industry chain dairy cluster in Inner Mongolia, Henan, Ningxia, Hebei, Shandong and other regions, and has launched a number of major investment projects intensively to give full play to the role of industry driving.

In promoting "external circulation", internationalization has always been an important strategy for Yili's development. In order to provide consumers with nutritious and healthy products, Yili has built three systems covering global resource system, global innovation system and global market system in developed dairy areas such as Asia, Europe, America and Oceania, and has continuously deepened global cooperation. At the same time, Yili has also built a "global wisdom chain" by integrating global resources such as talents, intelligence and standards to promote smart integration.

The "double integration" of industry and wisdom has enabled Yili to achieve steady growth in performance, and its position and influence in the global dairy industry are also increasingly important. This year, Yili successfully ranked among the top five dairy companies in the world, which is the highest ranking of China's dairy industry and even Asia's dairy industry. In addition, based on the medium and long-term strategy of "No.1 in the global dairy industry and top five in healthy food" in 2030, Yili has established the medium-term goal of "the top three in the global dairy industry" in the next five years.

"Under the new development pattern of" double cycle ", it is certainly not enough for Yili, who has the dream of" three strong "and even" first "to develop step by step. We should further realize the upgrading of our international strategy, actively participate in the" international cycle "at a higher level and in a greater depth, and at the same time gain greater initiative to realize the mutual development of" domestic and international dual cycles " To achieve higher quality. " Zhang Yipeng said.

In recent years, Yili has continued to expand the global market. In 2019, Yili Group signed a contract with 13 global strategic partners including Tetra Pak, Cargill and finmeiyi to jointly build the first "global network of sustainable development supply chain" in the industry. In addition, in Indonesia, Yili is building a new factory and plans to build a double center in Southeast Asia through the mode of "acquisition + self construction".

Zhang Yipeng said that in the future, as a leading enterprise in the health food industry, Yili will further deepen international cooperation, embrace the challenges and opportunities under the new development pattern of "double cycle", start from China, go to the world, steadily promote the construction of "global health ecosystem", provide nutrition and health products and services with "optimal quality" for global consumers, and promote the global dairy industry Step into the "China moment" to help the high-quality development of the national economy.