Attention: Ten Opportunities For The Development Of Textile Industry In 2021

At present and in the future, China's development is in an important period of strategic opportunities, but opportunities and challenges have new development and changes. The development of textile industry is facing "two overall situations". One is that the world is experiencing a great change that has not happened in a century; the other is that China is building a new development pattern of "double cycle". The outbreak of the epidemic has accelerated the evolution of the characteristics of the changes in the past century, and provided an important "window period" for China's economy to open up a new development pattern.

Standing at the entrance of 2021, we have to think, how should the textile industry do well in 2021? Facing the important period of strategic opportunities, textile enterprises should also find the right position and seize the opportunity.

Textile and clothing Weekly has sorted out the series of interviews and reports since the new year, and has deeply explored ten new opportunities worth looking forward to. Let's explore the new year together!

Market opportunities under "double cycle"

With the implementation of the national double cycle strategy, the textile industry has ushered in a series of new development opportunities.

In particular, under the comprehensive effect of multiple factors, such as the effective prevention and control of domestic epidemic situation and the introduction of consumption support measures, domestic textile and clothing consumption continued to improve.

In 2021, if textile enterprises can deeply tap the potential of domestic demand market, give full play to the positive role of domestic super large-scale market on innovation and development, continuously extend to new fields of social demand, create new demands, and actively guide consumption upgrading with healthy consumption as the breakthrough point; at the same time, improve channel construction, promote online and offline channel integration, promote channel sinking and fully This opportunity is worth looking forward to.

In addition, under the background of "domestic and international double circulation", the internationalization development strategy also needs to be adjusted. In the future, the trend of gradual transfer of clothing export orders will continue. However, we should consider the industrial security, analyze from the perspective of the country and industry, and choose safe countries and regions to go out to sea. At the same time, it is necessary to attract global resource elements with domestic circulation, and actively promote the optimal import and export of industrial resources.

Full embeddedness of intelligence to industry

Textile is one of the most important categories of e-commerce. In 2019, the digital economic scale of 47 economies in the world will reach 31.8 trillion US dollars, accounting for 41.5% of GDP. China's online retail sales of clothing and home textiles will also reach 1.7 trillion yuan, nearly twice that of 2015. Nowadays, digitalization and intellectualization are pushing forward, and a new industrial ecology is born.

In the manufacturing process, the production organization form of textile enterprises is also changing due to the integration of digital and intelligent. From design, production to consumption, textile enterprises have produced and deposited a large amount of data, which contains huge value space in market forecast, product design, trend release and intelligent marketing.

At the same time, the development of information technology also promotes the deep integration of service and object, content and product, making products have new value attributes. Intelligent textiles extend from clothing and household to industrial use. Textile products are becoming the terminal of perceiving the world and providing services. They have potential in forming more comprehensive health services and building more intelligent space.

Rapid growth of trade agreements

The rapid growth of global regional and bilateral trade agreements is opening up new space for China's garment industry. Since 2020, Mexico and the European Union have finalized a new free trade agreement, the EU Vietnam agreement has officially come into force, and the comprehensive economic partnership agreement between Britain and Japan has been officially signed, and trade regionalization is accelerating. In particular, the formal signing of the regional comprehensive economic partnership agreement (RCEP) marks the official launch of the free trade zone with the largest population, the largest economic and trade scale and the most potential for development in the world. Compared with the previous rules, these regional trade agreements generally have a higher level of openness. The content not only covers trade in goods, trade in services, investment access and corresponding rules, but also includes new contents such as e-commerce, intellectual property rights, competition policy, government procurement, and small and medium-sized enterprises, representing a deeper level of globalization. To consolidate and enhance its position in the global value chain, China's textile industry needs to be more open, actively participate in and deeply integrate into regional economic and trade cooperation.

Reconstruction of international industrial chain

With the profound changes in the international economic and political pattern and the far-reaching impact of the new epidemic, the pattern of international industrial distribution will also change beyond expectations. A series of non economic factors are having an important impact on the distribution pattern of international industrial chain. The vertical and decentralized reconstruction of industrial chain and supply chain in a country or a certain region has become an important development trend of international industrial chain and supply chain.

From the reality, there are still many obstacles in the return of manufacturing industry to developed countries, which may not achieve obvious results, but it will be an inevitable policy choice to prevent the further loss of key links. As for developing countries, the procurement layout strategy of international purchasers will be more decentralized. Therefore, the role of Asian and African developing countries in the international textile supply chain manufacturing will be further enhanced strengthen. China's textile industry will form a more complex competition and cooperation relationship with Asian and non textile industrial countries, and they will cooperate closely and depend on each other in international investment and capacity distribution. Under the "double cycle" development pattern, it is an important test for the wisdom of the textile industry and enterprises to construct an effective new path of international development and realize deep embedding into the international supply chain.

Green development is imperative

With the increase of resource consumption and economic risk, more and more economies regard green development as an important strategic choice for short-term economic recovery and long-term sustainable development. The global green development is showing a new trend. In the past, the space for externalizing environmental cost to obtain product cost advantage has been shrinking. Enterprises' environmental costs have become more transparent and measurable. This will force the textile and clothing industry to take more positive and pragmatic measures to achieve sustainable development. At the same time, green has also become an important measurement factor in investment decision-making.

President Xi Jinping announced at the climate ambition Summit on December 12, 2020 that China's carbon dioxide emissions per unit of GDP in 2030 will drop by more than 65% compared with 2005. This will be reflected in the policy system and industrial regulation. In order to win the initiative in the future, industrial enterprises need to make timely adjustments and incorporate green development into their strategic system, production system, innovation system and value system.

The beginning of the 14th five year plan

The beginning is related to the overall situation, and the starting determines the future situation.

2021 is a year of special importance in the process of China's modernization. In order to grasp the new opportunities, cope with the new challenges and make a good start, the industry needs to strengthen the system concept and strategic thinking, base on the long-term and face the future.

The "14th five year plan" has come, which is an important period for China's textile industry to step into the forefront of the world's scientific and technological power. Facing the future, we should have a new orientation, that is, the pillar industry of national economic and social development, the basic industry of solving people's livelihood and beautifying life, and the advantageous industry of international cooperation and integrated development. In this period, the industry will increase the application of basic research, promote the industrialization of scientific and technological achievements, strengthen the synergy and mutual promotion between innovation carriers, build an industry standardization innovation ecosystem, strengthen the construction of standard system in key fields, strengthen the creation and collaborative application of intellectual property rights, and enhance the support service ability of industrial scientific and technological innovation. This is what we need to make constant efforts for a considerable period of time in the future It is also our development opportunity.

The rise of Chinese culture

As an important carrier of lifestyle, textiles and clothing have a significant impact on the cultivation of consumers and the promotion of fashion consumption.

According to the "online consumption insight report of Hanfu" released by tmall and ifnancial in 2020, the number of users of Hanfu has reached about 18 million, and the potential users have reached 415 million. For example, "hanshanghualian", the head brand of tmall's Hanfu, has more than 3 million fans and more than 300000 members in 2019, an increase of nearly 14 times over the same period of last year. Such a huge number contains cultural heritage and self-confidence.

The long and splendid civilization is our inexhaustible source of fashion. Today, the increasingly powerful China has become the support of cultural prosperity. APEC clothing, Qipao tide and Hanfu fever are several waves in recent years. In the future, we look forward to Chinese designers and entrepreneurs to create a large number of fashion brands with their own cultural elements as the dominant style. Among them, there are bound to be many brands on the world's luxury palace, proud of qulun.

Rich experience, the accumulation of certain consumer groups, the maturity of brand concept and cultural confidence will endow China's fashion industry with more mature brand management ability. It can be imagined that brands with a certain cultural style, unique taste of designers and stronger operation ability will quickly stand out and become new trendsetters. They will break the class solidification of the existing global fashion brands and stand in the world fashion forest with a brand-new attitude. It is believed that with the rise of Chinese culture on the world stage, textile and garment enterprises will also usher in more development opportunities.

Post epidemic economy awakens development potential

The more under the impact of the epidemic, the more enterprises should tap the development potential and find the weaknesses in various fields.

"Once the epidemic situation is controlled, suppressed demand will soon drive a strong rebound in the economy, and the economy will usher in a compensation period." This has been well verified in the second half of 2020.

The potential of China's consumer market is huge, so how to grasp the consumer psychology after the epidemic is the key. To a large extent, the new crown pneumonia has completely subverted people's health concept. After the epidemic, the national health industry will surely usher in a great growth, and the people's awareness of health and protection will be further enhanced. For example, consumers will like textile products with antibacterial, mildew proof, odor elimination, disinfection and other effects. Therefore, textiles also need to step forward in the direction of nature, environmental protection and functionality. Healthy textiles and surrounding protection products will usher in explosive growth.

Industrial space in regional development

The development of textile industry is of great significance for regional economic prosperity, transformation and upgrading and coordinated development.

County economy and township economy are the main forms of textile industry cluster. Such regional layout and hierarchical structure make textile industry play a special role in promoting rural revitalization and new urbanization, and building a new type of relationship between workers and farmers, complementary between urban and rural areas, coordinated development and common prosperity.

Textile industry is an important engine of regional transformation and upgrading. Textile industry is deeply related to digital economy, fashion economy and strategic emerging industries. The industry has a very strong convergence effect on talents, technology, capital, data and other innovation elements. The development of textile industry helps to create a first-class innovation ecology, and textile industry is an important engine of regional balanced development. The focus of textile industry is highly overlapped with that of China's economy. The direction of industrial gradient transfer is highly unified with the demand of regional coordinated development.

Giving full play to the role of industry in regional development is bound to tap many development opportunities.

New scientific and technological revolution breaks down industrial situation

Scientific and technological innovation is becoming a strategic factor resource.

Recently, the Chinese Academy of engineering has made a comparison and analysis of 26 manufacturing industries in China and powerful manufacturing countries. From the perspectives of scale, innovation ability, economic benefits and industrial structure, the Chinese Academy of engineering has evaluated the current situation of the same industry in foreign countries according to the four levels of leading, advanced, large gap and huge gap. The results show that: China's five industries are in the leading position in the world, and the leading industries include communication equipment, advanced rail transit equipment, power transmission and transformation equipment, textile and household appliances.

A new round of scientific and technological revolution is booming, and the alternation and iteration of the dominant technology community has profoundly changed the development mode and comparative advantage of global industries. Although there are only a few fields in the forefront of the new technological revolution, the textile industry still benefits a lot from it. Most of the few science and technology short boards in China's textile industry are concentrated in the field of high-tech materials. How to break through the situation in the field of science and technology is the foundation for the industry to achieve self-reliance in the future, and also an important opportunity for textile enterprises to become bigger and stronger.