Global Textile Market: Istanbul, Turkey

Turkey is located in the hub of Europe, Asia and Africa. With its unique geographical location, good textile industry foundation and exotic cultural heritage, Turkey's textile and clothing industry has been enduring and brilliant, becoming one of the pillar industries in this ancient Silk Road country. This issue of global textile network reporter will clear the fog of history for you, take you into Istanbul market, Turkey, to explore the modern textile industry hidden on the plateau.

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Introduction to Istanbul, Turkey

Turkey is a member of NATO, a founding member of the organization for economic cooperation and development and a member of the G20. With a strong industrial base, it is another emerging economy born after the BRICs and one of the fastest growing countries in the world.

Istanbul is the economic, cultural and transportation center of Turkey, a world-famous tourist resort and one of the prosperous international metropolises. It is located at the eastern end of the Balkan Peninsula and the West Bank of the south entrance of the Bosporus Strait. It is the entrance of the Black Sea. It is the traffic hub of Eurasia and plays a very important strategic position. Today, Istanbul has 55% of Turkey's trade volume and 45% of its wholesale trade volume, accounting for 21.2% of its GDP and contributing about 40% of Turkey's tax revenue. In recent years, the international textile exhibition held in Istanbul has become one of the great events in the textile and garment industry, leading the development of the industry.

Overview of Turkish textile industry

As one of the pillars of Turkey's national economy, the textile and clothing industries account for 5.5% of the country's GDP and 17.5% of its total industrial output value, respectively. The total output value of the textile and clothing industry accounts for 19% of the total output value of the manufacturing industry, the employment accounts for about 20% of the manufacturing industry, and the total export value accounts for about 30% of the manufacturing industry. Turkey's textile industry is in the leading position in the world in terms of technology, and its textile and garment supporting industries, such as knitting, dyeing, printing and decoration, are well developed. For example, there are three treasures of "ginseng, mink and velvet" in Northeast China, and the carpets, home textile home products and fur leather products in Turkey are also known as "textile three treasures", which are the most unique product category of Turkish textile industry. Due to its important trade hub, Turkey has become one of the largest suppliers of textiles and clothing in Europe. Many European fast fashion brands also like to purchase in Turkey. According to technavio data forecast: "the Turkish textile industry will grow at a compound annual growth rate of 10%. Today, Turkey's total import and export trade ranks among the top ten in the world.

In terms of regional development mode, Turkey's textile industry has the characteristics of cluster development, mainly concentrated in Marmara, Aegean Sea and kukurova.

In 2020, affected by the epidemic situation, the global economic growth will obviously slow down, the international trade environment will be turbulent, and the trade scale will be reduced. However, the bilateral trade volume between China and Turkey shows an upward trend. From January to June 2020, the bilateral trade volume of China and Turkey is 10.68 billion US dollars, up 8.9% year-on-year; among them, China's export to Turkey is US $9.06 billion, up 11.4% year-on-year, and its import from Turkey is $1.62 billion, down 3.1% year-on-year. Turkey is expected to become a new economic growth point in China under the current situation.

Entering Istanbul Market

Istanbul as a textile manufacturing country and an important trade hub has a century of history. Every year, a large number of fabrics are exported from Turkey to all parts of the world for manufacturing. At present, Istanbul has gathered excellent fabric manufacturers from Asia and professional buyers from the global fashion industry. Every year, international exhibitions related to fabrics, home textiles, clothing and other textile products are held in Istanbul, attracting textile manufacturers from all over the world to participate in the exhibition. Nowadays, Istanbul has gradually developed into a world-wide trade platform in the international textile and garment industry, promoting the development of the clothing market in the Middle East and Eastern Europe. For example, TEXWORLD Istanbul and evteks are held in CNR Expo Exhibition Center in Istanbul every spring and autumn (April or October). At present, CNR exhibition hall has become the only exhibition venue for professional fashion and textile fabrics in Istanbul.

There are many garment and fabric markets in Istanbul. These markets are gradually divided into several small markets with different styles due to the differences of main commodities, export places and purchasers. The most representative markets are osmanbey, Laleli and zeytinubunu.

In the crisscross osmanbey market, there are many high-end products from famous brands such as Italy and France, mainly for wholesalers from Europe. There are many European boutiques selling goods with the creative inspiration of Italian designers. Visiting enterprises can learn the relevant information of European fashion frontier brands through the investigation of the market. There are about 6000 textile companies in osmanbe region, many of which have their own processing plants. These factories can outsource nearly 100000 jobs in the workshop, which solves the employment problem of local people to a certain extent, and promotes the economic development. At the same time, in order to better play the leading role of Turkey's textile and clothing industry and promote the market of osmanbe to the world, the textile and clothing manufacturers of osmanbe have set up a special association. The overseas markets with which the association has established cooperative relations cover 40 countries and regions, aiming to sell the fashion ideas exclusive to Turkey to all over the world.

Laleli (Laleli market) is mainly aimed at the wholesale market of Russia and other Eastern European countries. The market is mainly in the mode of "shop after factory". The product range basically covers all the major exporters of clothing, footwear, fur and leather to Russia

Zeytinbunu market is famous for producing coats and textiles. You can buy leather products, sheepskin coats, fur coats, street clothes, etc. at different prices.

Textile City enterprises enter Turkey

In order to better promote the textile city enterprises to go global, on October 14, 2017, the "one belt, one road, ten thousand miles" activity jointly organized by China Textile Industry Federation, China Textile City and national fabric museum was officially launched. The national fabric museum will lead Keqiao Textile Enterprises to participate in the exhibition and docking, introduce creative designers and other ways to help textile city fabrics "spread all over the world". In this event, the national fabric Museum further internationalized and reached an agreement with relevant representatives of Hong Kong, Vietnam, Turkey, Uzbekistan and other countries and regions to establish branch museums, so as to promote more high-quality textile city fabrics to the world.

On the afternoon of June 17, 2019, senior advisors Zheng Wenfa and Xue Jinle of Yueqing chamber of Commerce of China Light and Textile City, Wu Jianchun, Secretary of the Party committee and President of the chamber of Commerce, went to Istanbul to participate in the forum held by China Chamber of Commerce and industry of Turkey. At the meeting, Zhong HongNuo, Vice Consul General of the Chinese Consulate General in Istanbul, delivered a speech, introducing the general situation of the Turkish consulate general. He hoped that entrepreneurs of Yueqing chamber of Commerce would invest in Turkey, so as to open up investment and trade channels between Textile City and Turkey. Both sides should seize the opportunity of cooperation in the belt and road initiative and work hard to make the common cause bigger and stronger.

Finally, evteks has been held in Istanbul in recent years. 80% of the orders of Turkey's domestic textile export volume are reached at the turkey home textile exhibition. In order to further implement the "Silk Road Keqiao · all over the world" plan, Keqiao district government gives corresponding financial subsidies to textile city enterprises participating in the exhibition. At the same time, global textile network and Shaoxing e-textile Exhibition Co., Ltd. also provide information and platform for precise docking of enterprises in the two places, helping enterprises of the two places grasp business opportunities and seek cooperation opportunities at the first time.