2021 Changshu Clothing City "May 5 Shopping Festival" And "100 Regiments And Thousands Of People" Shopping Festival Is Launched!

Fashion week and design competition have become an important "magic weapon" for fashion industry landing and talent introduction. As an important part of talent selection and landing industry in Changshu international fashion week, "Changshu Cup" competition has been built for several times, especially after the upgrading of three dimensions, namely, love in the name of love, the first fashion combination design mode and the joint efforts of Shanghai Fashion force in 2020, "Changshu Cup" competition has shown more powerful potential, and has taken on an increasingly arduous task.

On May 20, 2021, at the opening ceremony of fashion scout China trip of 2021 London Fashion Week and the 22nd China Jiangsu (Changshu) clothing Expo, Chen Guodong, deputy mayor of Changshu Municipal government, Xu Xiaoting, Secretary of Mocheng Street Party Working Committee and Secretary of Party Working Committee of fashion city, Ru min, Secretary General of Shanghai Fashion Industry Development Center, Liu Chen, chairman and general manager of style3d Chen Xiao, general manager of Shanghai jijitai Network Technology Co., Ltd. (GRT), Zheng Lei, CEO of Shanghai pinyou e-commerce Co., Ltd., Yang Lifu, commercial director of Shanghai shejie Business Information Consulting Co., Ltd., and Jin Hongyuan, President of sifec Digital Fashion Institute, eight leaders and partners highlighted the crystal magic cube, and 2021 Changshu cup digital fashion combination design competition was officially launched, It also truly declared the new return of Changshu cup competition.

The 2021 "Changshu Cup" · digital fashion combination design competition is jointly organized by Changshu Fashion City Group Co., Ltd. and Shanghai Fashion Industry Development Center, with the participation of Shanghai Fashion Design Association and Shanghai international fashion education center. It aims to gather global commercial designers relying on the advantages of Changshu clothing city's offline supply chain, Continue to build Jiangsu (Changshu) clothing Expo brand events, enabling innovation and upgrading of the industry; To provide design strength for the industry and a stage for designers to display their talents. Taking "digitalization" and "breaking the circle" as the two major directions, relying on the four advantages of "trend combination", "digital drive", "big endorsements" and "circle breaking attraction", the competition further promotes Changshu industrial area to gather high-tech design and digital talents, so as to empower the industry.

Continue love and fashion combination design direction

"Changshu Cup" competition in 2020 season integrates the advantages of Changshu clothing industry and Shanghai fashion design power. It is the first competition to combine emotion with fashion design competition. It is the only design competition that reflects the combination of family and love among the major clothing competitions in China. It represents a new development trend and achieves good results.

In 2021, "Changshu Cup" competition will continue the design direction of last year's emotional strength and trend combination clothing, with the theme of "fashion art of love", covering two groups of lovers and parents and children, interpreting the multidimensional fashion culture of "love" with fashion language, and taking men's and down jacket as the core categories, and cooperating with women's clothing, children's clothing, middle-aged and elderly clothing, etc, Integrate into the competition system, gather domestic and foreign fashion design forces, and gather more original design, fashion design and high-level design to Changshu industrial area.

Introducing digital drivers

Digital economy is a major trend of economic and technological transformation in the world. In 2020, the digital transformation and upgrading will become the decisive factor of market reverse growth. Based on the background of digital upgrading and development of fashion industry, in 2021, "Changshu Cup" competition will focus on "digitalization", seize the new industrial opportunities brought by the development of consumer market in the post epidemic era, initiate the innovation mode of "digital fashion industry chain", and cooperate with digital fashion partners such as style 3D, GRT, pop fashion trend, collage.com, sifec Digital Fashion College, etc, A series of digital fashion matrices such as "digital design, creation, trend copyright, marketing, talent incubation" are loaded to enable the digital fashion of the event to advance.

On the one hand, digital design, fabric, plate making and other 3D digital core technologies are applied to the production of shortlisted works of contestants in the competition. At the same time, digital training support is provided for the brand clothing production of winners after the competition, and more support is provided for competitors through digital display and marketing means such as intelligent clothes hangers and interactive screens. On the one hand, through the establishment of "Changshu Cup" online achievement database, the communication between Changshu enterprises and design talents is strengthened, the linkage between Changshu textile and clothing strength and Shanghai fashion industry is increased, and the intelligent transformation and digital transformation of Changshu clothing industry are further accelerated.

Strength endorsement of industry leaders

In 2021, "Changshu Cup" competition will invite representatives of industry experts: Ji Wenbo, winner of China fashion designer's highest award, vice chairman of China Fashion Designers Association and President of Guangdong Fashion Designers Association, winner of the 20th and 24th China Fashion Design "Golden Summit Award", China's top ten fashion designers, and Liu Yong, chairman of Art Committee of China Fashion Designers Association, President of Fujian Fashion Designers Association and founder of Liuyong brand, Lin Jian, founder of Shitang showroom and warehouse, ye Qizheng, founder of dadashow, and Simon Collins, founder of we design; Brand representatives: tiju, creative director of balabalabala brand; Hong Boming, CEO and creative director of Jinba men's wear; College Tutor: Dean of the school of textile, clothing and design, Changshu Institute of technology, national referee. He has been employed as the judge of "national top ten garment maker competition" of China Fashion Association, Lu Xin, judge of national vocational skills competition of Ministry of education, and Cheng Yingting, Chief Executive Officer of malangoni college group in China; Pioneer Designer: leaf Xia, founder of leaf Xia, and Su Xin, manager of enhenn brand; And fashion media people: senior media person Zhou Jingjiao, art jewelry curator and fashion stylist Tera Feng, gathered design masters, leading brands, college strength, and media influence to form a strong tutor team, endorsing the professionalism, fashion and broadcasting influence of "Changshu Cup" competition!

In addition, the instructors will also provide more technical guidance, knowledge transfer and experience sharing for the contestants from their respective professional perspectives, so as to help the contestants obtain more upgrading in design creativity, commercial landing and digital transformation.

Positioning, breaking circle and strengthening talent attraction

In 2021, "Changshu Cup" competition will focus on "breaking the circle", break through the previous competition system, pay more attention to the introduction of design and commercial talents, and enter Changshu market. Based on Changshu's talent introduction policy, part of the previous high prize winners' bonus will be converted into industrial entrepreneurship support. It will launch: the designer archives and studios will be settled free of rent in the first year, providing start-up funds, tax relief, supply chain support, talent certificate, high-quality project fund investment, etc., to break through the regional restrictions and attract outstanding competitors to settle in Changshu, For Changshu to bring more powerful design core strength.

"In the name of love", create digital fashion trend vane! As of June 25, 2021, we sincerely invite domestic and foreign commercial fashion designers, new fashion designers and fashion design enthusiasts to join us! Fashion will open, we are waiting for your masterpiece!