Concentrated Land Supply For Three Days, Nearly 100 Real Estate Enterprises Participated In Suzhou'S Emergency Crackdown On Land Grabbing Fanatical Capital

Suzhou, which used to be elegant and tranquil in the poems and songs of literati, has now evolved into a commercial highland with capital swarming.

From May 31 to June 2, Suzhou concentrated on land supply for three consecutive days, with a total of 32 pieces of land, including 25 pieces of pure residential, commercial and residential land. The total area of these plots is 2.478 million square meters, with a total starting price of 40.5 billion yuan.

May 31 was the first day of centralized land supply in Suzhou, and 12 pieces of land were successfully sold, including 9 pieces of residential land with a transaction value of 19.28 billion yuan.

For many years, Suzhou has been the most concerned market in the cities around Shanghai. Due to the rapid economic development adjacent to Jiading District of Shanghai, Suzhou naturally undertakes the pressure of Shanghai's population spillover, and the real estate market also rises accordingly. This year, more than 90 real estate companies have signed up in Suzhou for the first time. The days of land auction and the number of registered real estate enterprises have refreshed the previous data of centralized land supply in Hangzhou, Nanjing and other cities. Due to the land supply after Hangzhou and Nanjing, the hot cities in the Yangtze River Delta, Shanghai's land auction threshold is higher. Before that, many real estate enterprises failed to seize the land or investment and development indicators, so it is inevitable that Suzhou will not be regarded as the last opportunity to make up their positions in the Yangtze River Delta.

In addition to a large number of land blocks, the sale of existing houses will be cancelled for all homesteads in Suzhou. The maximum price limit is 28500 yuan / m2.

In fact, as of May 31, before the land auction began, there were 21 land bids; There is a piece of Olympic Sports land which will be shot on June 1. As the last homestead of Suzhou Olympic Sports plate, there are nearly 30 registered real estate enterprises by the time of publishing.

Whether from the auction results of real estate enterprises or land distribution, this round of centralized land auction will determine the trend of Suzhou's property market this year. According to the annual transfer plan announced in March, a total of 116 residential land plots have been put up in Suzhou this year, which are distributed in six districts, including 32 in Wujiang district. Only 25 pieces of land were provided for the first time, and most of them were concentrated for the second and third time. More funds will come in the future.

In order to prevent the local auction from overheating, Suzhou has already made preparations to block fanatical capital. While updating the rules of the local auction, it has issued a control policy on the illegal operation of real estate enterprises. On May 27, Suzhou held a special meeting on real estate regulation and rental housing construction. At the meeting, it was stressed that efforts should be made to "stabilize land prices, stabilize housing prices, and stabilize expectations" to ensure the stable and healthy development of the real estate market in Suzhou.

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OCT performs brilliantly

How hot is the land market in Suzhou? According to statistics, in the first quarter of 2021, 23 plots of commercial construction land (including Wujiang District) in Suzhou were sold, with a transaction area of 829700 square meters, up 39.8% year-on-year; The transaction amount was 19.859 billion yuan, up 33.43% year on year.

Although the real estate enterprises covet the land of Suzhou, there are also some who are powerless. Jindi and Yajule subsidiaries, which were punished in Suzhou last year, were banned from entering the market for three years, and the Longhu subsidiary was punished at the beginning of this year, which means that there are fewer competitors; However, Vanke, Zhonghai and China Resources, which have been banned from entering the market for three years in Shanghai, have come, as well as rongchuang, Xuhui, xinhope, Longguang, Rongxin and other real estate enterprises with high market heat in recent two years.

Moreover, according to media reports, Jindi has recently added 15 real estate consulting companies, among which, in addition to Taicang Qiwu Real Estate Consulting Co., Ltd., which was established on May 17, the other 14 were all established on May 18, with their registered address in Taicang, Suzhou; On May 7, Xuhui added six new business consulting companies in Taicang, Suzhou, with 100% shares. Fang Yiqun, vice president of Xuhui group and President of Shanghai regional group, was the legal representative; Greentown has also registered six new companies in a short period of time. Industry insiders believe that this operation is obviously to go to Suzhou "grab land.".

On the evening of May 21, Suzhou Municipal Bureau of natural resources planning issued the notice on strict implementation of bidding requirements, reiterating once again that companies directly controlled by the same natural person, legal person or other organization shall not participate in the bidding for the same commercial and residential land, and the fund source of the land transfer fee of the bidder shall be its own funds, and those who participate in the bidding in violation of the regulations shall be deemed as dishonest, You are not allowed to participate in Suzhou local photography within three years.

Suzhou once again reiterated the bidding rules, restricting the registration conditions of real estate enterprises, requiring subsidiaries not to participate, and companies directly and absolutely controlled by the same natural person, legal person or other organization shall not participate in the bidding of the same plot.

Suzhou's urgent crackdown on overheated land auction funds, on the one hand, serves as a warning to all real estate enterprises in advance, on the other hand, it also means that the post review of centralized land supply may be more stringent than last year.

Previously, in order to cool down the land market, Suzhou has revised the land transfer rules from the original independent quotation to one-time quotation, and publicly punished the illegal real estate enterprises. For example, Jindi, Yajule, etc.

This time, Suzhou updated the local auction rules and adopted the rule of "guiding price + price ceiling + one-time quotation". This round of 28 pieces of land has set the market guiding price, which is divided into online listing free quotation stage and time limited bidding stage. In the online free quotation stage, if the quotation exceeds the stop price, it will be converted to online one-off quotation. The real estate enterprise needs to complete the qualification confirmation and offer price within the specified time. Among all the quotations, the bidder whose quotation is closest to the average price of each bid will obtain the land.

On the first day, the cooling effect of the swatch results appeared, and the premium rate of the swatch did not rise significantly. There are 9 residential land parcels successfully transferred, of which 7 have entered the one-time quotation range. On that day, OCT and Vanke successively took land. A piece of homestead in Taihu new town won by Vanke at a one-time price of about 1 billion yuan, with a floor price of 17000 yuan / square meter and a premium rate of 14.42%, making it the highest land parcel with the highest transaction premium rate on that day; OCT took three pieces of land on the first day, with an amount of more than 8 billion yuan, of which 5.777 billion yuan he Street commercial complex plot was taken, or the most expensive land for centralized land supply in Suzhou.

Real estate enterprises' investment in urban differentiation

On the first day, most of the land was taken by large housing enterprises, including Vanke, overseas Chinese town and green city. Among them, Oct once transferred half of the equity of Shanghai suhewan project in 2019, with funds in hand. Some participating real estate enterprises have analyzed to the 21st century economic report that even if most of the plots reach the price ceiling, there is still a good profit margin for the bidding real estate enterprises. The ratio of land price to housing price of many plots is about 50%, which is lower than that of most plots with more than 70% of Ningbo local auction last week, and there is still room for net profit margin.

Some people from Suzhou's local real estate enterprises told the reporter of the 21st century economic report that the real estate enterprises have a strong internal volume. After the centralized land supply, it will be more difficult for small real estate enterprises with weak capital strength and internal control ability to survive; Centralized land supply leads to centralized supply, which may lead to the phenomenon of multi competitive products in the same region. The real estate enterprises rush to work is a test for the product strength and elimination ability of real estate enterprises.

Nevertheless, foreign real estate enterprises are still staying in Suzhou. On the contrary, the market around Shanghai started to catch fire in Suzhou. Since 2016, Shanghai started the most stringent regulation and control, the property market in Suzhou and other places located in Shanghai's North export has been rising, especially in Nantong.

On the other hand, Suzhou has made great efforts in urban construction. In May, it released a wave of favorable effects on education, medical care, transportation and industry. For example, the teaching area of Suzhou Taihu Experimental Middle School Affiliated to central China Normal University has been officially released; There are 92 projects signed and settled in the promotion meeting for the integration of Suzhou hi tech Zone into Shanghai and Suzhou, with an investment amount of 53.6 billion; In the Yangtze River Delta integration demonstration area, the filing free policy has been upgraded, and the scope of the exemption has been expanded from outpatient settlement to inpatient settlement.

Yan Yuejin, research director of E-House Research Institute, points out that Suzhou land market has two advantages. First, with the recovery of macro-economy, the demand for house purchase in Suzhou will obviously be released, especially with a good industrial foundation, which is bound to help digestion of subsequent real estate projects; Second, Suzhou's regulation over the past few years has been more stringent, so the market is prone to rebound. In this case, real estate enterprises think that land acquisition opportunities are better.

From the perspective of 22 cities that have conducted centralized land supply for the first time, most of the cities are hot, such as Chongqing, Guangzhou, Shenzhen, Xiamen, Hangzhou, Nanjing, etc., of which the floor prices of Chongqing and Xiamen have increased by more than 45%.

Lu Wenxi, an analyst at Zhongyuan market in Shanghai, points out that the Yangtze River Delta has already seen urban differentiation. Compared with Ningbo, Wuxi and other places, the land market in Suzhou is hot. The results of the first day's land auction showed that, in addition to the three commercial land plots with zero premium, all other residential land parcels had a premium. This shows that the investment differentiation of real estate enterprises is obvious according to the location and the nature of land. Lu Wenxi further pointed out that due to the sharp decline in the net profit of real estate enterprises, the real estate enterprises with weak operation ability pay more attention to the regional commercial maturity in investment, and are not willing to spend time to operate a project, and try to avoid the uncertain factors in profit.

In addition, real estate enterprises "internal volume", also reflected in the continuous deep ploughing. In 2020, Suzhou Gusu district government and overseas Chinese town signed a large-scale cultural and tourism comprehensive reform project in Huqiu, with an investment amount of 6 billion yuan. At present, it has not entered the harvest period. This time, it has taken a complex plot, and part of the funds can be recovered in advance through the residential part. On the same day, Oct also took two pieces of land in Gusu district for the development of cultural and tourism projects. Recently, Fosun Group, which has invested more in domestic cultural and tourism projects, also entered Suzhou and took a comprehensive plot next to Taihu new city.

On June 1 and June 2, Suzhou still has 20 pieces of land for auction. The premium rate will not exceed 15%. The market is more concerned about which real estate enterprises can get tickets.

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