Small And Medium-Sized Trade Enterprises Can Also Seize The Wind And Waves To Expand Textile Industry: Adhere To Stability And Win

Meet a relatively large list, pick up or not? For many small and medium-sized trade enterprises in our district, this is a dilemma. For this question, Feng qiangen, general manager of Shaoxing Feituo Textile Co., Ltd., quickly gave a negative answer. Behind this is the company's clear understanding of its own positioning, as well as a small and beautiful characteristic road in the process of starting a business in the past 10 years. On this road, "Feituo textile" has vividly practiced what is to win in stability.

Stick to the main business

Operation of cross border shops

Recently, the reporter walked into the exhibition hall of the company located in Yongli building. It is just a sea of fabrics, and all kinds of knitted fabrics are distributed around the exhibition hall. Although the scale of the company is small, there are many kinds of fabrics. The annual domestic sales volume is about 40-50 million yuan, and the export volume is close to 20 million yuan. In the face of today's fierce international and domestic competition, "Feituo textile" not only survived, but also Feng qiangen is full of confidence in the future of the industry.

Feng qiangen is a post-80s, from salesman to his own business, he insists on doing it by himself. Compared with general trading companies, "Feituo textile" is an enterprise that has set foot in cross-border e-commerce earlier. Since the early stage of starting a business nine years ago, Feituo textile has started to open a shop on Alibaba international station. From the photographing of fabric pictures, uploading to text editing, the whole store operation is completed by himself.

In Keqiao, there are many small and medium-sized trading companies of the scale of "Feituo textile", and many insist on transformation and want to take a share in the hot e-commerce market. However, after opening online stores for one year, there are not only few consultants, let alone turnover“ The key is still the need for professional people to operate. " Feng qiangen said that online stores are the image of an enterprise. From keyword search to entering the store, every detail may affect customers' judgment on you.

Never be greedy

Clear positioning and taking the road of "small and beautiful"

"Because our shop is more professional, there are often foreign customers actively looking for the door." Feng qiangen said that he and his customers are a two-way selection process. Customers choose themselves and they are also choosing customers. In addition to the price, payment method and other common indicators, the most important thing is to see whether the customer positioning and the company's positioning fit.

For his company's positioning, Feng qiangen has a clear understanding“ We don't like big customers, we prefer small and medium-sized high-quality customers. " He said that these customers have relatively high requirements for products, and there is a certain space in the price to allow the company to resist the risks brought by fluctuations in raw materials and exchange rate.

Behind the clear positioning is actually the company's effective control of risks and the development concept of seeking success in stability. Speaking of this understanding, the company has also paid "Tuition". It turns out that the company received an order of 15 cabinets when it was founded. Although the volume of this list is large, the price is kept low by customers, and the profit margin is small. At the beginning of the business, I was short of experience. I always wanted to take orders. I didn't expect that after the final delivery, there was no profit“ During that period, I was worried about the price of raw materials, exchange rate changes, quality problems, and being late for delivery. " Feng qiangen recalled.

At present, the international environment is changing, and many trading companies are facing great challenges. Although Feng qiangen has also felt the pressure, he is very confident. He believes that Keqiao Textile Industry, which is located in China's Textile City, still has unique advantages. Relying on his own accumulation and efforts for many years, he can expect the future.