Shandong Will Take Great Action In The Construction Of Fashion City Textile And Clothing

Textile and garment industry is a traditional advantage industry, an important pillar industry and livelihood industry in Shandong Province. It plays an important role in stabilizing growth, promoting employment and ensuring people's livelihood. In recent years, influenced by many factors, Shandong textile and garment industry has weakened its international and domestic competitive advantages and increased the pressure of industrial transformation and upgrading. In order to further accelerate the high-quality development of the textile and garment industry, and accelerate the integration into the new development pattern with the domestic big cycle as the main body and the domestic and international double circulation promoting each other, the relevant departments of Shandong Province jointly drafted the opinions on accelerating the high-quality development of the textile and clothing industry (hereinafter referred to as the opinions).

　　 1、 General requirements

Under the guidance of Xi Jinping's thought of socialism with Chinese characteristics for a new era, comprehensively implement the new development concept, take the realization of high-quality development as the direction, take the construction of new industrial ecology as the main line, take the promotion of industrial cluster, high-end and brand development as the path, and based on the industrial advantages of Shandong Province, further accelerate the supply side structural reform, and further promote the upgrading of the industrial base Industrial chain modernization, strive to create a new era of science and technology, fashion, green, Shandong new textile.

By 2023, a provincial and regional industrial ecosystem will initially be formed, which will effectively improve the industrial base, significantly enhance the matching rate of the industrial chain, and optimize the industrial ecosystem. The characteristics of industrial cluster are more obvious, the industrial layout is more optimized, and a number of advanced industrial clusters with good ecological environment are cultivated. Remarkable progress has been made in high-end industry and innovation ability has been significantly enhanced. Industrial branding has been greatly improved, forming a number of well-known textile and clothing brands at home and abroad. We will strive to cultivate more than five international well-known textile and garment enterprises with an annual business income of more than 10 billion yuan, and make a number of potential enterprises with annual business income of more than 2 billion yuan.

By 2025, a basically perfect provincial and regional industrial ecosystem with integrated development, collaborative innovation and win-win coexistence will be formed. Through the continuous transformation of new and old kinetic energy, the provincial textile and garment industry has significantly improved its industrial base and industrial chain modernization. The characteristics of innovation driven science and technology industry, culture led fashion industry and responsibility oriented green industry have become more prominent, playing an important role in realizing the goal of manufacturing power in China.

　　 2、 Speed up the construction of new industrial ecology

(1) promoting the development of enterprise accommodation. By tamping the financing carrier, improving the financing environment, giving full play to the leading role of large enterprises, improving the quality and efficiency level of small and medium-sized enterprises, creating a more innovative, higher added value, more safe and reliable industrial chain supply chain, and forming the industrial pattern of large and medium-sized enterprises' financing development. We should focus on mining and promoting four typical models: vertical financing development around supply chain coordination, massive financing development relying on regional ecology, professional capacity reconstruction financing development based on innovation ability sharing, and digital transformation financing development based on data driven. We will actively promote the opening of resources and information in R & D chain, supply chain, data chain, talent, management, capital and other aspects by taking the industrial chain as the link, so as to form a batch of high-quality and efficient collaborative supporting systems covering large and medium-sized enterprises（ Responsible unit: Provincial Department of industry and information technology)

(2) promoting industrial collaborative innovation. We should implement the innovation driven strategy and speed up the construction of the "Big Dipper" innovation system in the fields of politics, industry, learning, research, finance, clothing and application in the field of textile and clothing through institutional and mechanism innovation. We will promote the resource integration, technology integration, project alliance and talent aggregation of superior enterprises in the upstream and downstream of the industrial chain, promote the integration and innovation of textile and clothing industry with other industries, accelerate the innovation and breakthrough of key technologies and cutting-edge technologies in the field of textile and clothing, increase the research and development of products with high-tech content and high added value, and improve the innovation and value-added ability of all links in the industrial chain, Accelerate the application of upstream scientific research achievements in the downstream. Further play the role of national manufacturing innovation center, national enterprise technology center, national industrial design center, national creative design Park (platform) and Key Laboratory in the field of textile and clothing, and lead and drive the improvement of industry innovation ability（ Responsible units: Provincial Development and Reform Commission, provincial education department, provincial science and Technology Department, and provincial industry and Information Department)

(3) build a common service platform. We should give full play to the basic role of the market in allocating resources, and accelerate the establishment and improvement of a common service platform that is market-oriented, enterprise oriented, industry university research application integrated, cross industry chain and cross department cooperation. Around the key areas and key links of the industry, we should encourage leading and backbone enterprises to use the new generation of information technology, and lead the construction of industrial intelligent public service platform. We should cultivate and promote a number of advanced digital platforms and new industrial models, strengthen public service capabilities, promote pilot demonstration and guidance, and form solutions and application cases that can be replicated, popularized and effective, and drive the transformation and upgrading of the whole industry. We will actively introduce outstanding industry leaders and technical teams from home and abroad to Sichuan Province for innovation and entrepreneurship, and create a batch of innovation and entrepreneurship platforms with core technologies and leading talents operating in accordance with the international mode（ Responsible units: Provincial Science and Technology Department, provincial industry and information department, provincial human resources and social security department)

　　 3、 Promoting industrial cluster

(4) optimize the layout of industrial clusters. Guided by the market, we should adhere to the adaptation of industry development with resources, elements, environment, market and industrial foundation, further optimize the industrial layout, and form a regional layout of industrial development with accurate positioning, industrial supporting, complementary advantages and coordination. We will further expand and strengthen Qingdao's knitting, children's wear, textile machinery, Binzhou textile, rope net, Yantai sweater, home textile, Weifang men's wear, home textile, Zibo textile and clothing, Linyi men's clothing processing, labor protection gloves, Jining gloves, casual wear, Dezhou geotechnical textile materials, cotton textile, Heze cotton textile, Zaozhuang knitted apparel, Liaocheng cotton textile, batik and other characteristic industrial clusters, Speed up the realization of high-quality development（ Responsible unit: Provincial Department of industry and information technology)

(5) promote the upgrading of industrial clusters. Encourage leading enterprises of industrial clusters to form a close business community with local upstream and downstream enterprises in all aspects of production and operation. We will promote the specialization of industrial clusters and the efficient cooperation of industrial chains, and support small and medium-sized enterprises to take the lead of leading enterprises, focus on specific market segments and technical fields, and take the development path of "specialization, specialization and innovation". It is encouraged to plan and build intelligent and ecological textile and clothing industrial parks in conditional cities and cities, attract the dominant enterprises or projects with large industrial chain and strong supporting ability to settle in, so as to realize the industrial intensive agglomeration, convenient matching, intelligent and efficient（ Responsible unit: Provincial Department of industry and information technology)

6. Improve the services of industrial clusters. Focus on industrial upgrading and high-quality development, and promote the construction of high-quality development service platform for industrial clusters. Through the construction and upgrading of public service platform, we will build a smooth and efficient industrial cluster innovation chain, supply chain, cooperation chain and production and marketing chain. Encourage qualified cities to build high-level specialized online and offline markets integrating sales display, fashion trend release, e-commerce and logistics transportation, so as to serve the high-quality development of advantageous industrial clusters. We will further enhance the support services for consumption upgrading and garment production capacity in Luokou, Qingdao Jimo, Linyi Lanshan, Zibo and Zichuan textile and garment markets. Support the subdivision of industrial clusters, strengthen the differentiated development and cluster supporting, and create a number of textile and garment characteristic towns with strong innovation vitality and distinctive industrial characteristics（ Responsible units: Provincial Department of industry and information technology, Provincial Department of Commerce)

　　 4、 Promote high-end industry

7. Promote the optimization of industrial structure. We should consolidate and expand the development advantages of cotton textile industry, take printing and dyeing industry as the fulcrum of industrial safety and efficiency improvement, and take clothing and home textiles and industrial textiles as industrial growth points, further optimize the industrial structure, and gradually change the industrial status of large proportion of cotton spinning, small proportion of terminal products and relatively lack of printing and dyeing links in textile and garment industry of our province, Continuously promote the industry to extend to the high end of the value chain. Market oriented, encourage research and development of products with high technology content and high added value, expand the supply of medium and high-end products, and meet the demand of consumption upgrading. We will promote the integrated development of textile industry and other industries, and vigorously expand new industrial formats and product categories（ Responsible unit: Provincial Department of industry and information technology)

(8) promote the high-end development of key areas. Vigorously develop new fiber materials, high-end textile manufacturing, intelligent green printing and dyeing, fashion home textile and clothing, high-end industrial textiles and high-end textile machinery. We will strengthen the research and development of differentiated, functional and green new fiber materials, break through a number of key technologies, and accelerate the achievement transformation and capacity expansion. With "intelligent manufacturing + product innovation" as the main direction of attack, improve the high-end level of textile manufacturing. We will speed up the key technology research and industrial application of high-level digital printing, water less and less water printing and dyeing, plant dyeing and functional fabric finishing. We will promote the construction of intelligent green printing and dyeing sharing factory, and accelerate the industrial model innovation and intelligent transformation. To "big home + big health + big fashion" as the direction to promote the development of fashion home textile industry. Accelerate the transformation of garment industry from OEM to ODM and independent brand, and promote the development of brand, fashion and individuation. Take "new technology + new material + new application" as the lead to further expand and strengthen the high-end industrial textiles industry. Promote the technological breakthrough and research and development of intelligent textile equipment, new textile sensors and key components of textile equipment（ Responsible units: Provincial Science and Technology Department, provincial industry and Information Department)

(9) promoting industrial digital transformation. Promote the in-depth application of new generation information technologies such as industrial Internet, big data, cloud computing, artificial intelligence, blockchain, 5g, etc. in the textile and garment industry. We should promote the implementation of the main responsibility of enterprise safety production, guide and urge enterprises to investigate and control hidden dangers in production safety, and guide enterprises to improve the level of intrinsic safety by means of automation, informatization and networking. Aiming at the fields of spinning, weaving, printing and dyeing, we will promote the construction of a number of green intelligent chemical plants in large enterprises, and promote the implementation of a number of intelligent technology transformation projects in small and medium-sized enterprises, so as to gradually realize the intellectualization of production process, intelligent control system, on-line monitoring informatization and green manufacturing process. In the field of clothing, home textile and other terminal areas, focus on promoting the integration and application of digital technology and information technology in creative design, supply chain management, sales chain management, production mode innovation, etc. We will build an Internet platform for the textile and garment industry, promote the integration of R & D, design, procurement, production, marketing, logistics and other aspects of the whole industrial chain, and form an industrial ecology with user-centered, real-time interconnection and efficient collaboration. We will cultivate a number of Internet-based collaborative manufacturing, flexible manufacturing, large-scale personalized customization and other new industrial models, and improve the level of flexibility, collaboration and intelligence of textile and clothing industry in our province（ Responsible units: Provincial Department of industry and information technology, provincial emergency department)

　　 5、 Promoting industrial branding

(10) promoting supply side reform. We will continue to implement the "three products" strategy, guide enterprises to take consumption upgrading as the lead, strengthen the research on popular trends, and promote the development of personalized, fashionable, diversified and quality products. Encourage leading and backbone enterprises to cooperate with international well-known design companies and top designers, set up international creative design research and development institutions, and vigorously cultivate and create national textile and clothing creative design pilot demonstration park (platform). Guide enterprises to carry forward the spirit of integrity and craftsmanship, strengthen the quality control of the whole process from raw material procurement to production and sales, and promote the "quality revolution" of the industry（ Responsible units: Provincial Department of industry and information technology, provincial market supervision bureau)

(11) promote the promotion of fashion. Relying on key cities, key industries, major projects and major activities, we will support the construction of fashion cities such as Qingdao, Jinan and Weihai to create "fashion Shandong". China (Qingdao) international fashion week, quanzheng Fashion International Fashion Week and other major activities will be well organized, Shandong fashion industry alliance will be established, national textile and clothing fashion creative parks such as Qingdao Textile Valley and Oriental Fashion Center will be supported, and a number of advantageous fashion creative projects with obvious driving effect will be implemented. We will vigorously cultivate and introduce well-known institutions, well-known events and high-end talents in the field of fashion design, and gather a group of "masters, events and big brands" with wide representation and influence. Enterprises are encouraged to participate in International Fashion Expo, fashion week, industry forum and design competition with international influence, so as to connect with the forefront of international fashion trend（ Responsible units: Provincial Department of education, Provincial Department of industry and information technology, Provincial Department of human resources and social security, Provincial Department of Commerce)

(12) strengthen brand building. Vigorously cultivate national key tracking and cultivating textile and clothing brand enterprises, and increase the service promotion of brand enterprises. Guide enterprises to face the consumer market and downstream market, strengthen brand thinking, innovate brand operation mode, expand brand marketing channels, establish multi-level and diversified marketing system at home and abroad, online and offline, and create a number of terminal consumer brands, processing and manufacturing brands and regional cluster brands with great market influence and high reputation. Promote the combination of brand and cultural creativity, modern science and technology, fashion trend and lifestyle, tell a good brand story, and further enhance brand connotation and brand value. Promote the combination and channel communication of brand and network new media, new platform and new retail, and improve the online and offline brand building and promotion system. Leading enterprises should be guided to cooperate with international design institutions and brand operators to improve the level of brand internationalization. Encourage enterprises with the ability of creative design and marketing planning to make full use of the textile and clothing production capacity in the province and create their own brands（ Responsible units: Provincial Department of industry and information technology, Provincial Department of Commerce, Provincial Bureau of market supervision)

　　 6、 Improve the security system

(13) increase financial support. We should encourage the establishment of textile and clothing industry funds, guide social capital into the field of textile and clothing, and support the high-quality development of the textile and clothing industry. All cities and counties are encouraged to actively coordinate funds, and increase support for high-quality industrial clusters, public service platforms, creative design parks (platforms), key brand enterprises, new technologies (achievements), and major industrial exhibitions and events. We should strengthen the industry and financial docking with financial institutions, and broaden the channels of industrial financing. Guide and support qualified textile and garment enterprises to actively apply for the identification of high-tech enterprises, and continuously promote the high-quality development of textile and garment enterprises（ Responsible units: Provincial Science and Technology Department, provincial industry and information department, provincial finance department, provincial local financial supervision bureau)

(14) strengthen talent support. In view of the shortcomings of creative design and brand marketing, we should strengthen the recruitment of talents and the training of college students of related majors, so as to enrich and expand a group of textile and garment creative design and brand marketing talents with high professional quality and meeting the industrial development and market demand. Promote the cooperation between textile and garment enterprises and colleges and universities, encourage enterprises to deeply participate in the curriculum setting and teaching design of textile and clothing majors in Higher Vocational Colleges and universities, build training bases, and tailor-made talents with precise demand for enterprises. We will strengthen the construction of textile and clothing related disciplines, support Qingdao University, Shandong Institute of Arts and crafts, Dezhou University, Shandong Vocational College of science and technology, Jinan Institute of engineering and other universities to highlight the leading edge, strengthen the characteristic advantages, and provide strong talent support and intellectual support for the high-quality development of the textile and clothing industry. We will carry out a variety of clothing and home textile design competitions and industry skills competitions, set up textile and clothing sub competitions in the "provincial governor Cup" industrial design competition, and bring the award-winning works in the field of textile and clothing industry into the reward scope of "provincial governor Cup" industrial design competition（ Responsible units: Provincial Federation of trade unions, Provincial Department of education, Provincial Department of industry and information technology, Provincial Department of finance, Provincial Department of human resources and social security)

15. Expand exchanges and cooperation at home and abroad. In order to smooth the domestic circulation and promote the domestic and international double circulation, we should increase the pace of introducing in, going out and foreign cooperation. Actively coordinate relevant funds, support textile and garment enterprises to participate in domestic and international large-scale textile and garment exhibitions, vigorously expand domestic and foreign markets, promote industrial docking, and strengthen industrial collaboration. Support leading enterprises to strengthen the construction of overseas marketing network and expand the share of Shandong textile and clothing products in overseas market. Relying on the industrial characteristics of our province, such as strong industrial foundation, complete industrial chain and perfect industrial system, we should strengthen the exchange and cooperation with domestic and foreign leading enterprises, actively attract a number of key projects such as creative design platform, well-known marketing planning and brand promotion institutions, high-end manufacturing, etc., and improve the industrial development level（ Responsible units: Provincial Department of industry and information technology, Provincial Department of finance, and Provincial Department of Commerce)

16. Create a good development environment. We will establish a think tank of textile and garment industry decision-making consultation experts to provide research, decision-making and consultation support for the high-quality development of the industry. The provincial finance has allocated special funds to support the training of entrepreneurs, and has included the board chairman, general manager and other personnel in the textile and clothing industry into the scope of policy support for the construction of entrepreneurial team. We should further strengthen the service guidance for textile and garment enterprises, build and improve industry associations and industrial alliances at all levels, and extensively carry out public services such as industry tracking and research, information exchange and sharing, and industrial publicity and training. We should strengthen the construction of enterprise credit system, strengthen the protection of intellectual property rights such as fashion and creative design, patent technology, trademark and brand, and create a market environment of fair competition and orderly development（ Responsible units: Provincial Department of industry and information technology, Provincial Department of finance, provincial market supervision bureau)

　　 Policy interpretation

The general requirements of the "opinions" are based on the industrial advantages of Shandong Province, further accelerate the structural reform of the supply side, deeply promote the upgrading of the industrial base and the modernization of the industrial chain, and strive to create a new era of science and technology, fashion and green in Shandong Province.

The development goal is to initially form a provincial and regional industrial ecosystem with effective improvement of industrial base, obvious enhancement of matching rate of industrial chain and more optimized industrial ecosystem by 2023. We will strive to cultivate more than five international well-known textile and garment enterprises with an annual business income of more than 10 billion yuan, and make a number of potential enterprises with annual business income of more than 2 billion yuan. By 2025, a basically perfect provincial and regional industrial ecosystem with integrated development, collaborative innovation and win-win coexistence will be formed.

The opinions focused on creating a new industrial ecology, promoting the development of industrial cluster, high-end and brand, and put forward four promotion measures. The first is to speed up the construction of a new industrial ecology by promoting the development of enterprise accommodation, promoting industrial collaborative innovation, and building a common service platform. The second is to optimize the layout of industrial clusters, promote the upgrading of industrial clusters, improve the services of industrial clusters, and promote the development of industrial clusters. The third is to promote the development of high-end industry by promoting the optimization of industrial structure, promoting the high-end of key areas, and accelerating the digital transformation of industry. The fourth is to promote the development of industrial branding by promoting supply side reform, promoting fashion promotion, and strengthening brand building.

The opinions put forward safeguard measures to promote the development of textile and garment industry from four aspects. First, increase financial support. Second, strengthen talent support. Third, expand exchanges and cooperation at home and abroad. Fourth, create a good development environment.

(source: China Textile News)

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