Why Xiaomi Automobile Settled In Yizhuang, Beijing?

On September 2, according to the national enterprise credit information publicity system, the registration authority of Xiaomi Automobile Co., Ltd. is "Beijing Economic and Technological Development Zone Market Supervision Administration Bureau", and its residence is located in "room 816, 8 / F, building 5, yard 15, Kechuang 10th Street, Beijing Economic and Technological Development Zone", which also means that Xiaomi automobile finally landed in Beijing.

Yesterday, Xiaomi officially announced that Xiaomi automobile had completed the industrial and commercial registration, and the company was named "Xiaomi Automobile Co., Ltd." with a registered capital of 10 billion yuan. Lei Jun, the founder, chairman and CEO of Xiaomi group, was the legal representative.

According to the national enterprise credit information publicity system, in addition to the legal representative, Lei Jun is also the manager and executive director of Xiaomi Automobile Co., Ltd., while Liu De, the co-founder of Xiaomi, is the supervisor of Xiaomi automobile.

In addition, the business scope of Xiaomi automobile includes: new energy vehicle manufacturing; Research and development of vehicle and parts technology; Research and development of motor and its control system; Technical service, technology development, technical consultation, technical exchange, technology transfer and technology promotion (except for the development and application of human stem cells, gene diagnosis and treatment technology); Automobile parts and accessories manufacturing (limited power assembly system, automotive electronics, new energy special key parts and components, etc.); Power transmission and distribution and control equipment manufacturing; Motor manufacturing, motor manufacturing, other electrical machinery and equipment manufacturing not listed (the above manufacturing industry is limited to energy saving and environmental protection, CNC equipment manufacturing); Manufacturing of intelligent vehicle mounted equipment (excluding PCB and other production and manufacturing links with high pollution and high environmental risk); Manufacturing of electrical signal equipment and devices; Lithium ion battery manufacturing; Other battery manufacturing; Sales of cars, auto parts; Technology import and export; Engineering and technical research and experimental development; Basic software services; Application software service; Production of road motor vehicles.

In March this year, Xiaomi officially disclosed the car manufacturing business, and proposed that the initial investment for the car manufacturing business is 10 billion yuan, and the investment amount in the next 10 years is expected to be 10 billion US dollars. As the founder of Xiaomi, Lei Jun also said frankly that Xiaomi's car making will be his last major entrepreneurial project. He will put all his reputation on his life and go into battle again to fight for Xiaomi automobile.

Subsequently, the location of Xiaomi automobile has become the focus of the industry. Previously, Wuhan, Hefei, Beijing, Shanghai and other places have been rumored to be the landing cities of Xiaomi automobile, but the final result has not been released yet. At the Q2 performance communication meeting a week ago, Wang Xiang, President of Xiaomi group, also said that "in the past, for a long time, we have carefully evaluated and investigated the location of Xiaomi's car building and landing, which is a very complex issue".

Therefore, it is not an accident that Xiaomi finally took over in Beijing. At least, it shows that Xiaomi thinks Beijing is the best choice for Xiaomi after considering various factors.

What is the policy of Yizhuang in Beijing?

First of all, the policy has a great attraction to the landing of enterprises, and the candidate cities exposed before have corresponding supporting policies for new energy vehicles. What is more attractive policy for Yizhuang, Beijing, the final destination of millet?

According to the 21st century economic report, two policies related to Yizhuang issued by Beijing in March and April this year are quite attractive to new energy vehicle enterprises.

The first is the first batch of industrial policies of Yizhuang group in high-end industrial area of China (Beijing) pilot Free Trade Zone issued in March. The policy clearly puts forward the goal of "building a core carrier for the development of new energy and high-end automobile industry", and sets a minimum of 30 million yuan and a maximum of 100 million yuan for different conditions.

For example, Yizhuang encourages domestic and foreign new energy intelligent automobile manufacturers to settle down in the Development Zone, and can give the leading enterprises up to 100 million yuan of innovation fund support for the formation of 100 billion level industrial clusters.

For enterprises that carry out the R & D of engine, solid-state battery, lightweight materials, three electric system, promote the research and development of high-precision sensors, high-precision maps, vehicle chip, intelligent operating system and other products, and carry out the research and development of advanced automobile technologies such as air compressor and membrane electrode, a certain proportion of R & D investment award will be given, with a maximum of 50 million yuan of financial support.

Yizhuang also encourages the R & D of automatic driving technology to reach L4 level or above, which can be used for large-scale production. It also encourages new R & D technologies, such as fuel cell, vehicle communication, computing, and sensing chip, which have been certified by national ministries and professional institutions to meet the requirements of mass production. Enterprises that have completed the first batch of achievements transformation will be given a certain proportion of financial support according to the effect of achievements transformation, with a maximum of 30 million yuan.

This is the support of attracting investment, and the policy in April directly facilitates the business development of new energy vehicles. According to the overall implementation plan of Beijing intelligent network connected vehicle policy leading area, the areas including the 225 square kilometers planning area of Yizhuang new city have become the policy leading areas.

In the policy leading area, the management methods of intelligent network connected vehicle road test will be further optimized, such as allowing the policy leading area to independently formulate and implement the management method of intelligent network connected vehicle road test; Support the mutual recognition of test results of intelligent network connected vehicles in different places in the policy leading area; Support the development of intelligent network connected vehicle road test and new product exemption work in the policy leading area.

In addition, the policy advance area will also support the trial operation and commercial operation services of intelligent network connection scenarios, and the policy advance area will also support the development of application methods for new automatic driving products.

In a word, the policy leading area will provide an innovative and inclusive market environment in the face of intelligent connected vehicles, and the convenience of road testing and scene trial operation is undoubtedly a huge temptation for the newly started Xiaomi automobile.

In addition, it should be pointed out that Xiaomi has cooperated with Yizhuang before, and the first phase of Xiaomi intelligent factory will be located in Yizhuang.

Picture: visual China

Development of Xiaomi automobile

According to Xiaomi, during the five months from the announcement of car manufacturing to the formal registration of the company, Xiaomi automobile team conducted a large number of user research and industrial chain investigation, conducted more than 2000 survey interviews, visited and deeply communicated with more than 10 peers and dozens of industrial partners in the industry, and vigorously promoted the definition of automobile products and team building.

At the Q2 performance communication meeting, Xiaomi vice president and CFO Lin Zhiwei said when talking about the car manufacturing business, Xiaomi was still in the recruitment stage from this year to the end of the year.

On July 28, Lei Jun recruited talents for Xiaomi Auto's automatic driving Department on Weibo. A few days ago, Wang Xiang once revealed that Xiaomi has received more than 20000 resumes since starting to build cars. After careful selection, Xiaomi has now formed a team of about 300 people.

In addition to the self built team, Xiaomi automobile also accelerates the progress of technology research and development through investment and M & A. For example, the latest case was on August 25, when Xiaomi announced that it had wholly acquired deepmotion tech, an autonomous driving technology company, with a total transaction value of about US $77.37 million.

According to the data, SDTC is an automatic driving technology company, which focuses on providing algorithms for perception, positioning, planning and control of advanced driving assistance systems, as well as a complete set of software solutions for automatic driving applications.

As for the acquisition, Wang Xiang told the 21st century economic reporter that Xiaomi had begun to research and develop the most important core technology of smart cars since it announced that it would make smart cars a few months ago. And driverless technology is the most important core of intelligent electric vehicles, and Xiaomi is also determined to deeply participate. This acquisition of Shenzhen Science and Technology Co., Ltd. hopes to shorten the time for Xiaomi's self driving car to go on the market.

Now, the location of the company has been determined and the company has been registered, which means the official start of Xiaomi automobile. Next, the core task of Xiaomi automobile is to promote the definition and development of products.

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