2021 Beijing Fashion Week: Reshaping The Power Of Fashion Week

　　 When we talk about fashion week, what are we talking about?

　　 People say fashion is exciting. People also say that you are what you wear. So, is fashion week just a concentrated display of fashion trends? Is the runway of fashion week just the release of works and the pleasure of visual senses? The spirit core of fashion week is being examined and reshaped again and again.

　　 On September 15, the opening ceremony of 2021 Beijing fashion week was in full bloom in the night sky of Beijing, and a new season of fashion tour was opened. It is a kind of repositioning of the functional standard of fashion week. It is a kind of profile drawing at the level of a show and a sketch of the face of fashion week.

　　 inherit

　　 Fashion has never left Chinese life, such as tea and wine, taste has no longer been floating on the surface. "Fashion is a cycle". Many times, Chinese people's pursuit of fashion is also a pursuit of security. The charm of time-honored brand is not old, but it is washed away, precipitated and waiting, and finally presented to the T-stage release, it is difficult not to directly hit the hearts of the people, full of emotion.

　　 Accompany is the longest confession of love. The theme release of "warm company" of Xuelian inherits the persistent pursuit of exquisite cashmere craft of Xuelian brand, integrates the artistic expression of traditional Chinese culture and filial piety spirit, explores rich spiritual connotation, and turns into the unique brand symbol of Xuelian - I will be you when I grow up. It evokes the common warm memory and sense of security of several generations, and the style of show field painting reaches deep inside.

　　 Beijing Jinggong Clothing Group Co., Ltd. held the 60th anniversary brand show of Jinggong group in j-park Jinggong fashion innovation park with its three brands of "Raymond", "Yililan" and "Gongyi". Taking the rotation of the four seasons as the inspiration source, it integrates the seasonal elements into the clothing design, and the special lighting design illuminates the development road of Jingong group in the past 60 years. As winter goes and spring comes, the four seasons rotate. Traditional enterprises are now standing at a new starting point, inheriting with ingenuity and going on a new journey.

　　 Culture

　　 From Wei and Jin Dynasty to Tang Dynasty and Song Dynasty, every time's fashion has left its own stroke. After passing on from generation to generation, what is outlined is the current prosperity. The national is the world, the traditional is the classic, intangible cultural heritage, cultural blend, fashion, along with the development and reform of aesthetic, constantly cultivate the cultural gene, write the Chinese context.

　　 Zhang Yichao and the creative show of "intangible cultural heritage ingenuity shining in the East" jointly created a pair of excellent CP with historical ancient buildings and traditional clothing. From a variety of textile intangible cultural heritage technology to Dunhuang color elements, we can get color inspiration from nature, and show the fusion of contemporary fashion and Chinese traditional culture with traditional methods.

　　 "Love of idles", a great beauty treasure above time and space, brings the fabric from Hotan, Xinjiang. In the interaction of strong national customs and the new national tide landmark of the capital, it presents an ingenious masterpiece of perfect integration of Chinese multi culture.

　　 Inspired by the 24 solar terms and autumnal equinox, linglongduxi's team led by Guo Ruiping, founder of Duxi brand, has meticulously created more than 40 sets of needle woven grass and wood blue dye clothes with the theme of "autumn equinox? Grass and trees blue shirt". The clothing carries and spreads Chinese culture, and combines traditional blue dyeing technology with fashion innovation, Use the power of inheritance and innovation to show the public the beauty given by nature.

　　 Fenggu

　　 Chinese people are romantic in nature. This romance comes from the vast land of China, from the depth of 5000 years, and from the Oriental character of ancient civilization. This kind of romance is brilliant and magnificent. After half a life, he is still a teenager. He sleeps for many years and wakes the world. The rise of the times awakens national self-confidence and makes Chinese people regain their Chinese character. In Beijing Fashion Week show to see these self-expression, self-reliance and liberation, no question of the West and East.

　　 Grace Chen Chinese elegance? "Chess" shows the Chinese character of "steel" combined with softness. As night falls, in the blast furnace of Shougang Park, gorgeous magic lights scatter from the top of the complex steel structure, and the sharp outline forms a unique landscape with the surrounding scattered steel devices. Industrial Memory presents a new chapter of fashion, where music, chess, calligraphy and painting can not be written.

　　 The "harmony" art show of Huang Xu 1983 was staged in Shougang garden. Huang Xu, a designer of Gaoding, cut an inch of splendor in the ancient river. It is divided into four chapters to deconstruct the vitality, change, blend and harmony of the Beijing Hangzhou Grand Canal, and present the magnificence and beauty of this ancient miracle project in depth with clothing language.

　　 Rich psychedelic color is the most accurate interpretation of mao'if seemingly different clothes. It aims to show consumers all over the world to return to their nature, liberate themselves and not go with the tide. From the "return to nature" series, it asks the whole universe "why clothes must only be in three colors? Why is it necessary to have white skin, beautiful appearance and long legs as the standard?" it explores a human ultimate philosophical problem.

　　 science and technology

　　 When "science and technology, fashion, green" has already become the new label of traditional industries of national economy and people's livelihood, fashion and technology have already become silk thread warp and weft, woven into every fiber of "textile" clothing. Science and technology change the world, fashion makes technology flexible, the future has come, technology is in every ordinary person.

　　 With the theme of "science and technology protecting health, innovation leading fashion", Tongniu's "dream chasing" technology fashion conference praised the "most beautiful laborer". Together with Liu Wei, the creative director and famous domestic designer, Tongniu has given the opening show exciting penetrating power and space-time transformation power with the old Beijing Guochao culture and the new Beijing urban culture, demonstrating Tongniu's original intention to protect ordinary workers and its vision of pursuing a better life.

　　 With the theme of "@ cloud? Yunshang", pure touch focuses on human beings immersing themselves in the virtual world to express their self-worth and beautiful yearning. It links the real and virtual with the power of science and technology, and breaks through the tradition and new life with the power of reality. The use of cool technology sense fabrics and natural materials of silk and hemp fabrics, silhouette and asymmetric design interactive use, reflecting the intersection of science and technology and life.

　　 transboundary

　　 When crossover is not a new term, the nature and significance of crossover have become a new topic for "fashion +". Fashion can naturally "+ everything", but fashion itself is constantly thinking about + what, how +, how can 1 + 1 be greater than 2. Drawing the route map of enabling fashion on the show, every step on the T-stage has become a pioneer's footprints breaking through the boundary and framework.

　　 Haier refrigerator × Guiben's view of all things in the world is based on guiben's boundless dialogue on science and technology aesthetics, which interprets the beauty of scientific and technological life with authenticity and fashion. When appliances full of cool sense of science and technology meet fashion in the forefront of fashion, such a cross-border mix and match with a big brain hole is bound to become a surprise work that subverts the tradition.

　　 "Tencent video VIP goose making night" takes the concept of "youth fearless, chasing light together", through different styles of design, combined with Tencent video, entertainment IP classic elements, show young people's fashion attitude in clothing products. The logo on the clothing comes from the positive energy words of TV dramas and variety shows that young people like to see and identify with, and intuitively express the concept that young people identify with and follow in fashion items.

　　 future

　　 If the youth is strong, China will be strong; if the youth is fashionable, it will be the national fashion. Fashion not only cultivates American businessmen, but also enables the next generation to know themselves and understand the country and nation. At the same time, the essence of children's clothing fashion release is the daily performance of family fashion. With the formation and growth of young next generation families, the requirements for quality of life are reflected in all aspects of parent-child fashion extension.

　　 JS Jiang Shuo · Cloud on the shoulder × In the special release of China clothing magazine, which shows the spirit of young people in the national style, Jiang Shuo, the founder and design director of the brand, has created more than 60 sets of gorgeous Hanfu, which are distinguished by color series and linked with ancient and modern embroidery. It is hoped that more and more children can experience the beauty of Chinese traditional culture and let more children wear Chinese clothing by combining traditional clothing with modern fashion life and fashion aesthetics.

　　 Elegant children's wear, jointly launched by grace Chen, sun Haitao, aizilinlin and change, jointly launched a children's fashion trend show. It not only has an international trend, but also emphasizes the "beautiful quality education" for children. Together with world-renowned designers and brands, "big hand holding small hand" leads children to understand fashion and design, art and creation, and country and nation from the perspective of culture.

　　 2021 Beijing fashion week seems to be using the unique language of the show to say to the world: please allow me to introduce myself on stage again.