New Consumption · New Business · New Ecology | 2021Cpdi Consumer Brand Digital Innovation Summit Ends Perfectly!

New consumption · new business · new ecology | 2021cpdi consumer brand digital innovation summit ends perfectly!

The summit gathered more than 300 consumer brands and retail chain enterprises, including baking, fresh food, daily chemical, mother and baby, fashion and other consumer goods industries, and directly hit the current new consumption hot spots. Digital service provider alliance was established to establish digital ecology of consumer brand; The first consumer brand CDO awarding ceremony, the integration of consumer industry ace resources; The three parallel forums gather the industry's big names to share the benefits of new business operation, digital system, actual combat and transformation of consumer brand enterprises, and jointly explore new consumption explosion points.

On October 29, the 2021cpdi consumer brand digital innovation summit with the theme of "new consumption, new business and new ecology" was successfully concluded in Guangzhou.

The summit was jointly sponsored by MTC mchui information, ruiben cloud and Guangyun technology, and co sponsored by Huawei cloud, sap sap sap sap (China), Yunting CEM, juwo, sunwin, nielseniq, salary, salary, and Zhongqi, and was jointly organized by Guangdong daily chemical industry chamber of Commerce Guangdong pregnant and Infant Products Association , CIO Association of Guangdong Province, E-Commerce Association of Guangdong Province, baked food and sugar products industry association of Guangdong Province, and Guangzhou Food Association.

Speech by Yang Xiong, vice president of MTC and founder & CEO of ruiben cloud

At the beginning of the summit, Mr. Yang Xiong, vice president of MTC maihui information and founder and CEO of ruiben cloud, delivered a speech, explaining his views on the theme of the summit "new consumption, new business and new ecology". Generation Z has gradually become the main consumer force, Guochao brand These changes have given birth to new business models, which requires consumer brands to constantly build ecological enterprises. We believe that this summit can link more brand customers and work together to establish a digital ecology of consumer brands.

Lydia Yang, head of business growth at Nielsen

Lydia Yang, head of Nielsen's business growth "New kinetic energy of consumption growth" was the theme. As a world-famous market monitoring and data analysis company, Nielsen has made in-depth analysis on the new generation of consumer power, new consumer demand scenarios, and the birth of new categories. In the face of the current situation of "internal volume" on the new consumption track, it is necessary to use big data to enable the growth of enterprises, so as to realize the new generation of breaking the "volume".

Luo Tong, a famous new retail expert and new retail consultant of several listed companies

Based on the background of digital era, Mr. Luo Tong, a well-known new retail expert, proposed Consumer brands The five cores of digitalization are "infrastructure cloud, touch point digitization, business online, operation data and decision intelligence". The digitization of business core links is the new driving force of business growth, and the real effect of data systematization is a joint campaign.

Roundtable Forum on digital innovation of new business

Liu Feina, executive vice president of Guangdong online business association, Wang Hongbin, director of ERP and functional application department of Mengniu Group, Zhang Wei, assistant president of Libai group, Ren Xiaoyong, deputy general manager of jierou Information Department of Zhongshun, and Zang Yunfei, VP of Hutou bureau information, discussed "digital innovation of new business" Sharing the digital trend thinking and development prediction of consumer brand industry.

2021 consumer brand digital service provider alliance established

Digital innovation of consumer brand is a multi scene and multi format innovation. In order to better serve the digital transformation of consumer brand enterprises, ruiben cloud, MTC maihui information, Guangyun technology, Huawei cloud, cloud CEM and juwo technology jointly established a consumer brand digital service provider alliance. The purpose of the alliance is to provide industry-leading and overall enterprise operation digital landing scheme for consumer brands, so as to realize linkage, sharing and win-win situation.

Licensing ceremony of chief Digital Operating Officer (CDO) of consumer brands in 2021

The digital innovation of consumer brands needs the exchange of experience and the collision of thinking. This conference gathered the groups with the most digital transformation experience and ability in the industry, and established the 2021 consumer brand chief Digital Operating Officer (CDO) alliance. The alliance will provide leading experience sharing and reference for major consumer brand enterprises, and bring innovation vitality and value for enterprises' digital transformation.

In the afternoon, the summit will be divided into three parallel forums, namely, "smart supply chain innovation", "chain retail empowerment" and "global traffic operation". 26 speakers shared the experience of new business operation mode and digital system construction under the new consumption trend of consumer brand enterprises.

　　 Parallel Forum 1: Innovation of smart supply chain

(the speakers in the picture are Wang Hongbin, director of ERP and functional application department of Mengniu Group, Xu Jianhua, vice president of MTC maihui information, Huang Weiquan, CIO of Evo customization, Zhang Yan, President of Zhiyang Xinda Business Research Institute, and Xu Qizhu, partner of AMT)

Upgrading from traditional brand enterprises to intelligent, platform and ecological enterprises is inseparable from the digital application in management, supply chain and data analysis. With digitalization as the starting point, it is necessary to create an intelligent supply chain, form an end-to-end supply chain planning integration from sales, procurement, production, supply to warehousing and transportation, and conduct scientific and real-time data mining and insight, so as to better serve consumers and provide personalized product innovation for consumers. This is an effective way for brands to build a "consumer centered" system under the DTC mode, to realize the bidirectional drive of "business" and "data", and to balance the supply and demand, so as to help the brand build a smart brain.

Round Table Forum on Supply Chain Innovation

Xu Jianhua, vice president of MTC maihui information, Gao Song, CEO of new vegetarianism, Zhao Shengju, deputy general manager of worry free life, and Wang Haoyu, CEO of Xinwu cloud, put forward more innovative guidance on supply in the new business model from the perspective of manufacturing and production, full supply chain and digital construction.

　　 Parallel forum 2: smart terminal operation enabling

(the speakers in the picture are Zang Yunfei, VP of Hutou bureau information; Yang Xiong, founder and CEO of MTC & ruiben cloud; Tang Zhenhua, CIO of Tongcheng holdings; Liu Yongkang, retail industry director of Huawei cloud in China)

With the rise of domestic fashion goods, new retail opportunities and challenges are emerging. As the growth of traffic dividend slows down, brand enterprises need to use digital enabling terminal intelligent stores. Only by digitalizing online and offline channels and depositing user data in all links and scenes can we realize the consumer experience as the center, so as to strengthen the brand power, product power and channel power of consumer enterprises, and highlight the encirclement in the era of "consumer sovereignty".

Round Table Forum

Zhong Yueyu, VP of ruiben cloud market; Du Zhiwen, information director of weimeizi; Wu Yuejun, vice president of operation and development of Silk Road Yangfa; Zeng Xiangming, President of global group; Xu Jiehua, founder of dongxuande Health Management Co., Ltd., expressed their opinions on the changes of consumption demand and consumption channels of new consumers, and how to use digital empowerment of traditional and innovative consumption terminals, Explore new ideas of chain retail development.

　　 Parallel forum 3 | value added of global traffic operation

(the speakers in the picture are sun Zhiguo, VP of Chali group; Hu Gaofeng, chief scheme expert of Guangyun technology; pan Mingdong, CEO of Australia V2 plant meat; Wang Zhiquan, partner and COO of CEM of Octopus & Yunting)

Generation Z has gradually become the main force of new consumption, and diversified channels provide more possibilities for brand marketing. Only by understanding the market, consumer groups and consumption scenarios can we develop more quality products, and carry out marketing according to the characteristics of different channels, build a global consumer flow pool, and cultivate consumer stickiness and brand loyalty.

Global traffic operation Roundtable Forum

Huang Zhixu, the successful customer partner of ruiben cloud, Huang Jianfeng, general manager of online new business of Lanju group, Wu Muhong, CMO, partner of Yunmai Technology & CMO, Lu Ruyue, VP of singledog single rhythm, and Zhang Wenfeng, chief technology officer of barley information technology, gathered at the round table meeting to explore new social consumption scenarios and discuss operational value-added.

　　 CPDI Consumer Brand Innovation Summit enters Huawei Songshan Lake exchange activity

On October 30, consumer brand enterprises entered Huawei's Songshan Lake base to deeply understand Huawei's core corporate culture and values, exchange and share Huawei's digital development concept, and learn more experience for the digital innovation road of consumer brand enterprises.

So far, 2021cpdi consumer brand Digital Innovation Summit has come to a successful conclusion. Experts and guests from consumer brands and digital service providers shared their opinions on digital innovation of consumer brands, showing a wonderful summit!

In the search for the underlying logic and ultimate core of sustainable growth of China's new consumer brands, we will never stop.