Sealed Again: The Epidemic Situation Causes The Textile Market To Be Sealed, How Should Textile Fabric Enterprises Face

Editor's note:

Because of the epidemic situation, in the face of endless blocking, textile and clothing people are worth thinking about their business ideas. In the past, the offline customer acquisition mode really needs to be adjusted. In fact, no matter how the world changes and how advanced the technology is, the simplest thing for textile and garment people is to obtain more customer information resources and conduct effective offline communication and docking. Then, there are many channels to obtain customers, Choice is your problem!

Hello everyone! I am Aoao from the news center of the world clothing, shoes and hats. Today, let's talk about the impact of the continuous spread of the epidemic on fabric enterprises.

With the development of China's market reform and opening up for decades, especially the continuous maturity and popularization of Internet informatization, in retrospect, our fabric enterprises are still in the traditional business mode. The main reason is that the particularity of fabrics and the influence of factors such as color, texture and handle are still dominated by traditional business, Is there not a new form that can not only take into account the traditional mode but also realize the information transmission? The answer is yes, there must be!

Recently, I have specially visited several influential fabric markets in China. It is supposed to be September, which is the peak season for clothing sales. However, what we can see is that all the markets are short of passenger flow. It is just that most of the owners only go to the stalls in the afternoon and learn that some bosses even don't come once for many days, It's a pity that the market is so depressed! Don't people get dressed?

Today, let ao'ao analyze the reasons for it for you:

1 The cause of the epidemic ：

The continuous spread of the epidemic has affected fabric enterprises. Most of China's fabric enterprises have relied on the market window to introduce customers for so many years. Since 2019, the flow of people due to the epidemic has been restricted, resulting in the decrease of market passenger flow;

2 Clothing industry Relocation:

As we all know, in recent years, many garment enterprises set up in the coastal areas have been attracted by various preferential policies in the mainland, as well as the serious shortage of labor force and the rising labor cost, which has led to a large number of large-scale enterprises moving to the central and western regions for processing and production. Various reasons have made the original advantages of the fabric market no longer exist, Today's fabric enterprises can only wait for such a situation to improve, in fact, everyone knows that "rabbit can't be that place."

3 The reasons of fabric enterprises themselves are as follows:

We know that for a long time, fabric manufacturers have taken the traditional market as the sales window. Therefore, the field of Internet informatization is hardly involved. The outbreak of the epidemic has accelerated the integration of the Internet and traditional industries. Before people are ready, Internet informatization has been applied to various industries, and fabric Enterprises can not stay out of it, The market reaction caused by this is the "lack of passenger flow and lack of service" I mentioned earlier,

Everyone, see here, on the above three points, fabric enterprises really have no way to be feasible, is not it! Since you saw the video of aoo today, it shows that you are not far away from realizing your own Internet base, because here you have found a way to solve the problem!

Here's a case: in July this year, boss Chen, a fabric manufacturer who has been operating in Guangzhou for 30 years, went to manager Zhang of the business department of "world clothing, shoes and hats". He said that his business seemed impossible because there was no one in the epidemic market and there was a backlog of fabric stocks. He asked manager Zhang to help introduce some customers of garment enterprises, Manager Zhang proposed why not release your fabric information to our platform? Boss Chen said that fabric products are not clothing products, and there is no effect when it is released. Manager Zhang retorts that if anything is not tried, how can we know if there is any effect? So after two negotiations, the best boss Chen agreed to release a batch of their own hot-selling fabric samples on the world clothing, footwear and hat network platform.

Speaking of this, ladies and gentlemen, three months have passed since the case mentioned by Aoao. Guess what the effect is now. Anyway, I heard that boss Chen called every day to invite manager Zhang of the business department to drink. You know!

The above cases show that fabric manufacturers have their own advantages in the traditional business model, which can not be compared by IT engineers who only understand the digitalization of the Internet; It is not a level. Over the years, the fabric suppliers who have been struggling in the market have mature supply chain and stable customer resources, but only because of the lack of information circulation; Because of the impact of the epidemic situation, the business became unsalable for a short time. In fact, boss Chen himself did not change anything. He turned his cloth plate into a picture and uploaded it to the "world clothing, shoes and hats" platform. He obtained customer information from all over the country and sent out cloth boards. There was no change in his previous business from ordering orders, placing orders, looking at samples to collecting money, Can you understand the reason why your business has been greatly improved?

OK, today Aoao will talk to you here. If you are interested in learning boss Chen's practice, it is very simple to register a member on our platform and open up its own supply and demand information release. Everything is OK. You will wait for wealth information on your mobile phone! Thank you very much! See you next time!

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