Analysis On The Operation Of Textile And Garment Professional Market From January To September

　　 1、 General operation of professional market from January to September 2022

From January to September 2022, the total turnover of 46 textile and garment specialized markets (including market groups) monitored by the circulation branch reached 902.908 billion yuan, a year-on-year decrease of 5.21%. Among them, the turnover of 10 markets increased year on year, accounting for 56.86% of the total turnover, with an average growth rate of 9.69%; The turnover of 36 markets decreased year on year, accounting for 43.14% of the total turnover, with an average decrease of 19.60%.

　　 （1） Analysis of market operation efficiency

From the perspective of market operation efficiency, the average operation efficiency (annualized) of 46 textile and garment professional markets monitored from January to September in 2022 is 54072.11 yuan / m2, a year-on-year decrease of 5.21%; The average shop efficiency (annualized) was 4.1335 million yuan / shop, down 5.18% year on year.

　　 （2） Analysis of market regional structure

From the perspective of regional structure, from January to September, among the 46 key monitoring markets, the turnover of specialized markets in the eastern region was 796.968 billion yuan, a year-on-year decrease of 2.86%, accounting for 88.27% of the total turnover of the specialized markets; The turnover of specialized markets in Central China was 70.178 billion yuan, down 18.76% year on year, accounting for 7.77% of the total turnover of specialized markets; The turnover of specialized markets in Western China was 35.762 billion yuan, a year-on-year decrease of 21.77%, accounting for 3.96% of the total turnover of specialized markets.

Table 1 Analysis of regional turnover of 46 key monitoring markets

　　 （3） Analysis of circulation hierarchy

From the perspective of circulation level, the 46 key monitoring market units include 27 producing area specialized markets and 19 land selling specialized markets. From January to September 2022, the turnover of 27 land-based markets reached 805.625 billion yuan, accounting for 89.23% of the total turnover, with a year-on-year decrease of 3.67%; The turnover of 19 land sales markets was 97.284 billion yuan, accounting for 10.77% of the total turnover, with a year-on-year decrease of 16.28%.

　　 （4） Analysis of prosperity index

Chart 2 prosperity index from January to September 2022

Chart 3 business trend from January to September 2022

In terms of prosperity, from January to September 2022, the prosperity trend of textile and clothing professional market managers and merchants is basically consistent. The average business climate index was 49.53 for managers and 49.48 for merchants, both lower than the 50 boom and bust line; From January to September, the overall confidence of professional marketing managers and merchants was insufficient, and the business climate index was low.

2. Data analysis from January to September 2022

　 (1) the business pressure of merchants has increased unprecedentedly

In 2022, the complex situation faced by the merchants in the specialized market is constantly superimposed, and the operating pressure is increasing unprecedentedly. Intermittent repeated blocking and control cut off multiple nodes in the upstream and downstream of the merchant's supply chain, reduced the flow of production and circulation, and disrupted the normal annual production and operation rhythm of merchants; The declining turnover can not support the daily operating expenses of merchants. In addition, the chain reaction of sharp decrease of order quantity, increase of inventory pressure, falling price of inventory and increase of cost risk have affected the business confidence and innovation passion of merchants.

　　 （2） The specialized market faces the management dilemma

The chain reaction accumulated by the impact of the epidemic situation has gradually emerged. As a modern entity business model combining wholesale and retail, the professional market has been hit by the sharp decrease of downstream retailers' purchasing quantity and the sharp decrease of their own retail turnover, thus encountering operational difficulties. Some of the key monitoring markets reflect that the phenomenon of rent withdrawal and shop withdrawal has occurred in the market; According to incomplete statistics, various markets are vacant to varying degrees, the total number of shops is decreasing, the market rent, logistics and transportation, e-commerce, etc. are affected to varying degrees. The difficulty of professional market operation is rising, the pressure of attracting investment is increasing, and the overall business situation is declining.

　　 （3） Some merchants' diversified innovation rose against the trend

Although facing unprecedented business pressure, those merchants with stronger cost control ability and more flexible product line are relatively less impacted. There are also some high-quality merchants who have realized counter trend growth through innovation. Among them, clothing market merchants have carried out moderate and effective digital innovation by taking online advantages as the entity empowerment. They have increased the frequency of direct communication with purchasers and consumers by means of short video marketing, live search shops, private online traffic seminars, etc., and collect and sort out relevant consumption data to guide production and flexibly adjust product lines, Provide differentiated supply for different types of e-commerce platforms; Home textile market merchants actively develop new functional home textile products, and extend the product line of fashionable home clothes and warm home textiles in autumn and winter, realizing the growth of turnover.

　 4. New breakthroughs in export trade

In some key monitoring markets, the distribution of overseas markets and the expansion of international channels are regarded as the new growth points of market turnover. In particular, the textile professional market of the approved pilot units of market procurement trade mode has made continuous efforts in the aspect of foreign trade export. Through holding online docking procurement, online exhibitions, etc., foreign trade services and policy support have been strengthened, We have achieved a breakthrough growth in export volume. At the same time, the small commodity market ushered in the peak season of export orders in the third quarter. With the approaching of festivals such as Halloween and Christmas, the small commodity market has expanded the export volume through a series of measures, such as innovative product research and development, optimization of supply chain process, expansion of trade promotion and improvement of export efficiency.

(source: circulation branch of China Textile Federation)