On November 11, 2022 "three products" national travel summit, 2022 Ningbo Fashion Festival and the 26th Ningbo International Clothing Festival It opened in Yong.
Peng Jiaxue, member of the Standing Committee of Zhejiang provincial Party committee and Secretary of Ningbo Municipal Party committee, delivered a speech and announced the opening ceremony. Liu Pingping, chairman of China brand building Promotion Association, he Yaqiong, director of consumer goods industry department of Ministry of industry and information technology, Xu Xiaoyue, deputy director of Zhejiang Provincial Department of economy and information technology, Yang Jinchun, executive vice president of China Garment Association, and Dong Qingsong, general manager of China Textile Publishing House Co., Ltd And other leading guests attended the opening ceremony. Hua Wei, member of the Standing Committee and executive vice mayor of Ningbo Presided over the opening ceremony.
"Three products" lead to seek fashion development
Peng Jiaxue In his speech, he said that fashion is the surging waves of the times and the crystallization of the integration of culture and manufacturing, creativity and life. The 20th National Congress of the Communist Party of China stressed that the focus of economic development should be placed on the real economy, and systematic arrangements were made for the implementation of innovation driven development strategy, the prosperity of cultural industry, and the promotion of deep integration of digital economy and real economy. Guided by the spirit of the 20th National Congress of the Communist Party of China, Ningbo will enrich and improve the ideas and measures for the construction of a modern coastal metropolis in accordance with the decision-making and deployment of the Party Central Committee, the State Council, the provincial Party committee and the provincial government, seize the opportunity and take the initiative to strengthen the "fashion engine" of high-quality development, prosper the unique "fashion culture", and shape the "fashion temperament" with both form and spirit, Strive to build Ningbo into an oriental coastal fashion capital full of fashion atmosphere and showing fashion charm. We hope that you will continue to care for and support Ningbo, and join hands with Ningbo to make a fashion appointment and create a better future. He Yaqiong It also stressed that China's industrial economy continued to stabilize and improve, among which the consumer goods industry played an important role. The Ministry of industry and information technology's "three products" national travel summit is located in Ningbo, because we can see the resilience and huge potential of Chinese industry in Ningbo, and also because of the manufacturing vitality and consumption capacity of Ningbo. We hope that through this summit, we can jointly help the consumer goods industry to speed up the pace of quality construction, intelligent transformation and sustainable development, and help realize the goal of common prosperity. Sun Ruizhe, President of China Textile Industry Federation A video message was sent to the opening ceremony. He said that as the world-famous hometown of "Red Band Tailors", Ningbo has pioneered China's modern clothing industry, made outstanding achievements in the textile and clothing industry, and laid the status of Ningbo as a famous clothing city. At the same time, he hoped that Ningbo Textile and garment industry could take advantage of the opportunities of the "three products" national travel summit and Fashion Festival, and under the guidance of the spirit of the party's 20th National Congress, to undertake new missions, achieve new dreams and create new brilliance. Liu Pingping, chairman of China Association for promoting brand building, Ni Qingqing, academician of Japanese Academy of engineering and distinguished professor of Zhejiang University of technology, and Xie juezhen, Secretary General of industrial chain supply chain special committee of China Association for the promotion of urbanization The speech will focus on the construction of Chinese brand, the innovation of modern textile technology and fashion brand, the implementation of supply chain cluster strategy and the promotion of high-quality development of fashion industry. In addition, the opening ceremony also held interviews with experts and scholars from enterprises and institutions such as CICC capital, Youngor Group, Cixing Co., Ltd., Ministry of education's excellent traditional Chinese culture inheritance base, etc., with the theme of "strengthening the" three products "strategy and promoting development momentum. Show the charm of fashion
This fashion festival "Haiyun Chaoyong, fashion Oriental" With the theme of "smart forum", "Industry Exhibition", "business docking", "fashion show", "creative events" and "fashion show", the whole field and chain ecosystem of fashion industry will be comprehensively displayed, and a platform for exchange, cooperation and development will be built. Upgraded to "two festivals and one meeting", Ningbo Fashion Festival has attracted 178 enterprises and 228 brands to participate in offline exhibitions this year, with an industrial exhibition of 40000 square meters. Guided by science and technology, fashion and green, it is divided into five exhibition areas: fashion classic area, fashion digital area, fashion life area, fashion supply chain area and fashion outdoor leisure area, showing the characteristics of branding, digitization and interaction. Branding , attracting Youngor, Shupu, Cixing, YAYING, Boyang, Shanshan, kaixiya, Fapai, aileyi, jieliya and other top domestic brands to participate in the exhibition, and many high-quality enterprises, such as individual champions, specialized and special new giants, appeared at the same time.
Digital aspect As the leading demonstration highland of the national digital economy, Ningbo fashion industry has a surging wave of digitalization, which will focus on the new application and new achievements of digital fashion in the fashion festival. For example, the yuan universe fashion show combines the most popular digital technology, combines Ningbo local brand culture with virtual clothing, and shows the latest fashion to the public. The fashion digital Pavilion focuses on a large number of innovation driven fashion technology enterprises in the industry, and describes the intelligent production blueprint of fashion industry from the perspectives of design and development, production and manufacturing, operation and management.
Interactive aspect This fashion festival integrates fashion into the interaction with citizens. In the exhibition hall, the organizing committee specially arranged interactive links, such as Chinese costume classic style show, creative Cosplay flash, Helen piano interactive performance, children's outdoor creative fashion show and other interactive links, so that the public can further perceive the fashion atmosphere of Ningbo. In addition, in order to further enhance the interest and interactivity, this fashion festival has devoted its efforts to creating a festival atmosphere of fashion city, industrial grand gathering and people's festival. It has organized various forms, diversified categories and unprecedented strength of interactive consumption activities, bringing rich fashion activities and consumption experience to the citizens.
Set up in the exhibition hall of Fashion Festival "Yongshang superior products" fashion consumer goods direct sales exhibition With a total exhibition area of 13000 square meters, it opened for the first time Famous products and Museum , set up a fashion exhibition area and a delicious food sharing area, so that the audience can buy good things, watch performances and enjoy delicious food. At the same time, it will also be held during the meeting "Three products" promotion meeting in Ningbo We will organize exhibitions and sales of clothing, home appliances, sports and other fashion products, and issue a special batch of consumption coupons, so that the public can buy affordable and assured.
It is reported that in recent years, Ningbo has accelerated the construction of a strong manufacturing city and made great efforts to build a modern industrial system. The fashion textile and clothing industry has grown into a 100 billion level industrial cluster. At present, there are 859 garment enterprises above designated scale in Ningbo, which is striving to build the "Oriental coastal fashion city". In the first three quarters of this year, there are 147 enterprises with an output value of more than 100 million, 1 of China's top 500 enterprises, 6 of China's top 500 manufacturing enterprises, 2 of China's top 500 brand value enterprises, and 6 of national level manufacturing industry single champion. In particular, as one of the earliest pilot cities to implement intelligent manufacturing and "5g + industrial Internet", Ningbo is implementing the digital transformation of Industrial Enterprises above the scale of fashion industry and the full coverage plan of enterprises on cloud platform, deepening the application of digital technologies such as 5g, artificial intelligence, big data, etc., and constantly deepening and implementing, so as to drive the intelligent transformation of fashion consumer goods manufacturing industry The pace of digital transformation has been accelerating, and a number of industry-leading enterprises have emerged. For example, Youngor has been selected into the national "5g + industrial Internet" integrated innovation application, and has been widely promoted by the Ministry of industry and information technology as a typical case of textile industry. Kangsaini's future factory with an investment of more than 1 billion yuan was put into operation last year, with an annual output of 1500 tons of high-grade cashmere yarn.
