Lungmar, Rooted In China, Refreshes "Chivalry" At One Stroke

In 2007, the company will officially start in 1958, the British Derbyshire clothing brand Londa Polo is put into the layout. What kind of fashion inspiration can Chinese weaving with outstanding craftsmanship outline on the background color of British culture? This topic has already filled people's expectations.

New and upgraded Londa on November 9, 2022 Lundmar "Intercontinental Hotel" finally appeared in Shanghai. At the press conference, Mr. Jia Weiping, chairman of lundemar brand and chairman of jazeppel, enthusiastically interpreted the "Chivalry" of Londa lundema. Mr. Hua Tian, a knight of China Olympic equestrian events, also attended the ceremony of brand release and signing as a brand deep strategic partner.

The signing site, from left to right, is Mr. Li Yizhong, executive vice president of lundema; Mr. Jia Weiping, chairman of lundema;

Mr. Hua Tian, Knight of Chinese Olympic equestrian events; Mr. Li Jicheng, deputy general manager of lundema

　 Why do the national enterprises of 30 years hold up the international brand of 64 years?

Looking back on history, with the right Fashion industry In the process of building a high-quality leisure clothing brand in China, jazeppel has always been moving forward, constantly innovating and enjoying it. Now the addition of Londa lundema is an unknown and a surprise. Different cultural attributes condense in one place, making the core of the brand more full. The "Chivalry" inherited so far has been given a new meaning by Chinese power in this process: enthusiasm, care, concentration and conscientiousness.

Now Londa lundema has not only completed the "innovation" of brand spirit, but also the blessing of craftsmanship. It has truly achieved the perfect combination of industrial "intelligent" manufacturing and manual "weaving" manufacturing. Through the exquisite craftsmanship, it presents the international aesthetic height, and creates the knight spirit benchmarking brand with British culture gene with "Chinese hand".

Londa lundema brand center exhibition area

　　 Partner is the spokesman of Huatian.

At the brand launch conference, a signing ceremony was also held to reach a deep strategic partnership between Londa lundema and Huatian. Hua Tian is not only an award-winning Chinese Olympic equestrian triathlon, but also a practitioner of "Chivalry". The persistence on the field and the reality outside the arena all show his values of devoting himself to doing a good job, which is also the brand concept that Londa lundema believes in.

At the same time, Huatian has a natural affection for Londa lundema. Talking about the cooperation, Hua Tian said: "for me, what really excites me is everyone behind the brand. I deeply feel the excellent quality of lundema people, such as enthusiasm, care, concentration and practice. We uphold the common concept and have the same understanding of chivalry - chivalry is not just a medieval knight's dream, but an expression of trust and partnership in the 21st century - respect, responsibility and empathy. "

　 Mr. Hua Tian, Knight of Chinese Olympic equestrian events, delivered a speech at the signing ceremony

He added: "These values are very important in the human horse relationship, and they are also important in the long-term interpersonal communication. What's more, in this rapidly changing modern world, people's inner recognition and real desire values. In the past few days, I have gradually felt that this is the driving force driving the team of general Manager Jia and lundemar, and I am honored to join such a group full of enthusiasm And a team with 100% concentration. "

Therefore, when Londa lundema threw "olive branch" to Huatian, the two sides hit it off. It is worth mentioning that the relationship between Huatian and the brand is no longer the traditional spokesperson relationship, but "united" designer ”With its unique design concept, it brings "Huatian Lianchuang series" to consumers, and shows the "Knight dream" in front of more people in this special way.

Mr. Hua Tian, Knight of Chinese Olympic equestrian events (left) and Mr. Jia Weiping, chairman of lundemar (right)

　　 Lundha's coming into lodestar

At the end of the press conference, Londa lundema spring and summer 2023 series with the theme of "art space" came to the stage. The novel design, which integrates the artistic elements of modern British painting and architecture, interprets the elegant, exquisite and artistic life attitude in every detail. In addition, the interaction of "dynamic" and "static" makes the guests immerse in the inspiration world of Londa lundema.

Londa lundema brand launch site

The new products were presented in the form of internal show, including Huatian Lianchuang series and royal Ascot co branded product series not only satisfies people's curiosity, but also retains a part of mystery for new product series. If you want to have a full view of the new spring and summer 2023 clothing, let's wait and see.