China (Keqiao) Fashion Industry Circulation Development Conference Held

As an important circulation hub and information hub of the supply chain of China's textile industry industry chain, the specialized market of textile and clothing is a typical representative of market resource advantages of textile industry, and an active practitioner of Chinese style modernization.

On November 17, 2022 China (Keqiao) fashion industry circulation development conference with the theme of "fashion leading, synergy and win-win" was held in Keqiao, Shaoxing, Zhejiang Province. The conference aims to explore the optimization and upgrading path of China's textile and garment professional market under the background of new era and new journey, promote the construction of industry destiny community, and establish new forms and new values of China's textile and clothing circulation. The meeting was presided over by Wang Shuiyuan, Secretary General of circulation branch of China Textile Industry Federation.

In April this year, the opinions of the CPC Central Committee and the State Council on speeding up the construction of a unified national market were officially released, pointing out that the construction of a national unified market is the basic support and internal requirement for the construction of a new development pattern. We should create and lead the demand with high-quality supply, and comprehensively promote the transformation of China's market from large to strong. Textile and clothing professional market is an important part of China's commodity circulation market, and an important participant and promoter of building a unified national market. The circulation branch of China Textile Industry Federation, together with representatives of Anhui Textile Industry Association, Jiangsu Nantong International Home Textile Industrial Park, Changshu Garment City Group Co., Ltd., China Oriental silk market, Qinghe cashmere Town, etc., jointly issued the joint action Declaration on accelerating the construction of a unified national market, We will work together to promote the interconnection and deep coordination of business districts and industrial clusters in key markets, accelerate the smooth circulation of resource elements among regions, all links of the industrial chain and various channels, and accelerate the construction of a unified national market.

Fashion Keqiao industry model

The report of the 20th National Congress of the Communist Party of China made a profound exposition on common prosperity and pointed out that "common prosperity of all the people" is an important feature and essential requirement of Chinese modernization. Keqiao District, Shaoxing City, Zhejiang Province, is a "Pearl" of China's county economic development. It is a global representative textile industry cluster area and a world-class textile industry cluster Pioneer Area. It has been selected as one of China's top ten economic counties (districts). Over the years, Keqiao China Light and textile city has continuously optimized its business environment. With the "market + industry" double wheel drive and the "market + city" linkage development, it has achieved the same frequency resonant development with Keqiao District, and has shown new responsibilities and new achievements in actively promoting the construction of the common prosperity demonstration area. The circulation branch of China Textile Federation specially awarded Keqiao China Textile City the title of "China Textile and garment industry circulation demonstration market for common prosperity".

Xie Qing, vice president of the circulation branch of China Textile Federation, said that the 20th CPC National Congress is not only of great historical significance in the development of the party and the country, but also the fundamental action guide for the high-quality development of China's textile and clothing circulation. The theme of this conference is "fashion leads to win-win cooperation", and "synergy" is particularly important. In recent years, China's textile and garment professional market has made a lot of efforts and innovations to meet the challenges brought by the industrial environment, economic and social environment, and achieved good results. Practice tells us that all links of the industrial chain supply chain are a community of shared destiny, and the textile and clothing professional market is an important market resource of China's textile industry. We should comply with the industrial trend of "science and technology, fashion and green", accelerate the implementation of the strategy of building a unified national market, strengthen the integration and coordination of cross chain, cross regional and cross-border resources, and work together for win-win development, It is necessary to consolidate and expand the business circulation capacity, accelerate the process of digitization, and accelerate the improvement of industrial ecological supply chain.

Yuan Xiaowen, member of the Standing Committee of Keqiao District Committee and Secretary of the Party Working Committee of China Light and Textile City, also pointed out that Keqiao's industry and economic and trade circle of friends are constantly expanding. At the same time, it has anchored the textile creative industry as one of the five major 100 billion level industries, which has initially formed the research and development of new textile materials, the development of fabrics, and the development of new textile materials Clothing and home textile design independent brand cultivation oriented textile fashion creative industry development system. Fashion and creative industry has become an important support for upgrading Keqiao Textile industry chain, cultivating new economic growth point and realizing economic transformation and upgrading. However, it is still a long way to go for the high-quality development of fashion industry by positioning the international textile capital of the light and textile city. The circulation of fashion industry is an important hub linking the upstream and downstream of the textile and garment industry. To promote the high-quality development of fashion industry circulation is an inevitable choice to adapt to the situation and industrial reality, to meet the strategic requirements of high-quality development of clothing service textile industry, and to break through the bottleneck and build a strong engine of textile industry.

It is understood that Keqiao is the industrial cluster base with the largest textile production capacity in China. It has always been known as the "city coated on a piece of cloth". Its large textile production capacity accounts for 1 / 3 of the country, with an output value of over 200 billion yuan. Keqiao also has the world's largest light and textile market, China Light and Textile City, with an average daily passenger flow of more than 100000 times, and a quarter of the world's textile products are traded here, It has been sold to more than 190 countries and regions. The market turnover has exceeded 300 billion yuan. In recent years, in the series of actions of "Silk Road and Bridge covering the world", it has successfully hosted five world cloth merchants' conferences, and has entered more than ten fashion powers such as South Korea, Italy and France. Taking the opportunity of two national pilot projects of cross-border e-commerce and market procurement trade, it has deeply integrated into the world textile development pattern and international textile economic and trade system.

Explore the way of fashion industry circulation

The just concluded 20th National Congress of the Communist Party of China drew a new blueprint for the new journey of building a socialist modern country in an all-round way, and opened a new chapter of Chinese style modernization. China's textile industry is the pillar industry of national economic and social development, the basic industry to solve people's livelihood and beautify life, and the advantageous industry of international cooperation and integrated development. It is an important participant in Chinese modernization.

Wang Wei, director and researcher of the market economy Research Institute of the development research center of the State Council, from the perspective of industrial economy, explains in depth "the focus of the construction of modern circulation system in the new era and new journey". She believes that as a fashion circulation industry, it may be more necessary to aim at domestic new consumption, make better use of the new mechanism of digital supply and demand matching, and make good use of the new international platform to create a new platform for the rapid development of the fashion industry, and to provide more powerful support for the creation of new advantages for the fashion industry.

Wang Deli, doctor of Donghua University, distinguished professor of Business School of Shanghai Shanda University and executive director of digital business research center, answers "smart development of digital enabling fashion industry" from the perspective of new consumption growth of digital enabling. When we look at the fashion industry at the moment, it is just like rainy days when there are many uncertainties. The road is muddy and full of fog. Because of this, more and more enterprises have the opportunity to overtake by turning the corner with the help of digital means and methods. Only colleges, enterprises and governments work together to make joint efforts, Only by enabling the industry with digital means can we promote the high-quality development of fashion industry.

Wang Baitong, general manager of Zhejiang China Light and Textile City Group Co., Ltd., shares with you a new way of future industrial development from the perspective of platform leading and collaborative innovation. He pointed out that promoting high-quality economic development is inseparable from the improvement of urban energy level and development pattern. The industrial characteristics of "special and strong", "new and living", "gathering and combining" and "fine and beautiful" will surely lead Keqiao to become the strategic pivot of "double cycle" in the textile field.

Xu Feng, deputy director of China Textile Federation news center and President of textile and clothing weekly magazine, Ni Junfeng, Secretary of the non-public Party committee of Jiangsu Changshu fashion city management committee, Liu Xinming, business director of Alibaba cloud global ecological development department, Lu Huihua, chairman of Suzhou Huakai Yanran Clothing Co., Ltd., and Tu Jun, China's top ten fashion designer, are under the unified big market strategy, How to build a new pattern of collaborative development of fashion industry and carry out "thematic dialogue".

The textile and garment professional market has concentrated its efforts, deepened the cultivation of internal strength, and extensively organized the upstream and downstream, cross regional and cross-border collaborative linkage of the industrial chain, which has ensured the healthy and stable operation of China's textile and garment professional market, and has made important contributions to breaking through the supply chain blocking points in the industrial chain and improving the industrial efficiency. There is no end to challenges and no end to development. To turn challenges into opportunities and win the initiative of development, we need to answer three necessary questions: accelerating digital transformation, improving the level of supply chain coordination, and strengthening independent innovation, so as to improve efficiency and quality. This is not only the only way, but also contains the benefits and values of development.

Emerging in the whole industry chain innovation boom

Today, we have entered an era of great integration. Efficiency comes not only from professional division of labor, but also from efficient collaboration. Science and technology, fashion and green are systems that integrate and achieve each other. Especially in the upsurge of innovation in the whole textile industry chain, many outstanding representatives have emerged. As the benchmark fabric market of the industry, Guangzhou International light and textile city has been seizing the new opportunity of industrial upgrading, giving full play to the important role of linking the upstream and downstream of the industry, playing an important role in business, innovation and fashion in all aspects. The circulation branch of China Textile Federation specially awarded the title of "China Textile Fashion Center" to Guangzhou International light and textile city.

In addition, Yu Minjing, vice president of circulation branch of China Textile Federation, took the stage to read "decision on recommending China's textile and garment innovation market in 2020-2021" and "decision on recommending China's textile and garment e-commerce live broadcasting base". Jiangsu Changshu clothing city, Honghe sweater market, Luokou clothing city of Jinan, cashmere town of Qinghe County, Honghe Zhongchuang sweater boutique market, Changshu Baima clothing market, Pinghu China Clothing City, Zhongfang clothing city and other professional markets were affirmed. Xie Qing, vice president of circulation branch of China Textile Federation, and Xie Fangming, vice chairman of China Fashion Designers Association, awarded cards to various markets.

In the new era and new journey, only the innovator wins. More than ever, the supply chain of textile and garment industry needs to strengthen cooperation, cooperation and win-win situation, and jointly solve a series of issues in the process of high-quality development. We work together to deepen docking and cooperation, jointly build an efficient, stable and sustainable large market and ecology, promote the high-quality development of industries to a new level, and strive to write a new era of building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation with practical actions.