Carry Comfort To The End! Aokang And Chen Weiting Unlock The First Sports Shoes!

Chinese men's shoes giant Aokang Chen Weiting, an all-round artist, was officially announced as the spokesman of its brand. On the same day, a brand-new advertising blockbuster with the theme of "one gentleman, one comfortable" was released simultaneously. It is reported that after signing Jin Xiuxian as the image spokesperson in 2014, Aokang launched the "brand spokesperson" again after eight years, aiming to convey that Aokang further establishes emotional links with fashionable young groups and helps to create Aokang Sports shoes Break the circle quickly and take a new journey of "more comfortable men's shoes".

　 Chen Weiting unlocks his new identity and goes to Aokang in two directions

"I feel lucky because I'm in the best of times, in the best place." This is the opening remarks of Chen Weiting in the character short film Hello Hong Kong on the 25th anniversary of Hong Kong's return to China. From master Lingyue's overnight popularity in "the legend of ancient Swords", to now he has been on the stage of CCTV Spring Festival gala for six times. Tickets for individual tour concert have been sold out in 30 seconds, and the fields of film, TV, song, variety show and fashion are in full bloom. Now, Chen Weiting has already become a comprehensive and solid backbone of Chinese young actors. Returning to life, what fascinates Chen Weiting is playing football, camping, riding a bicycle to explore every street, complying with his own feelings and being loyal to his "comfortable" area of life.

Aokang brand spokesperson Chen Weiting

"One gentleman, one comfortable.". On the one hand, they dare to break the dogma and break through the traditional boundaries; on the other hand, they are loyal to themselves and advocate real and comfortable personality expression. Chen Weiting, who is "double-sided style", is in perfect agreement with the brand value of "shape and comfort" advocated by Aokang, the leading brand of men's shoes in China. When wanton teenagers meet with elite gentlemen, when refined and comfortable combination, it will inevitably lead to different high-level quality life.

In recent years, Chen Weiting, who has a high popularity and good reputation in the market, once won the first-line brand endorsement of Maserati, chanel and Philips by virtue of his young and energetic personal image. At present, Aokang is another national brand held by Chen Weiting after endorsing Chanel and Levis, and it is also the leather shoes category brand that Chen Weiting speaks for. This shows that Chen Weiting's "choice" of Aokang is a "firm choice" and "two-way rush" after careful consideration.

　 Aokang sports shoes expand Chinese men's comfort circle

With the change of modern people's life attitude and the multiple growth of lifestyle, "shoes" is no longer just a single concrete product, but also a representative of which lifestyle people choose.

In the pursuit of personality has become the mainstream of consumption today, "sports shoes" have already stepped onto the stage of people's life fashion from the sports field, and represent the value proposition of free life. For Chinese men who are tired of constantly switching identities in life and workplace, they still wear leather shoes. Therefore, how to have a pair of comfortable shoes, and easily switch between life and work, seems to have become a "fish and bear's paw" luxury.

　　 One step switch of leisure business

In the post epidemic era, people's lifestyle has been reshaped, and "slow life" such as camping and cooking tea in the oven is highly praised. Therefore, consumers put forward higher requirements for the use of shoes in multiple scenes, "one shoe for more wear" has gradually become the mainstream demand. Consumers urgently need a pair of shoes that can not only meet the daily commute, but also go outdoors immediately after work to enjoy a comfortable life.

In the era of users as the king, how to obtain and transform users efficiently through extreme user experience has become one of the core research topics of various enterprises. Through the creation of brand power and product power with a strong sense of science and technology, it can improve the user's sensory experience, so as to help the product out of the circle.

Double sided style of sports shoes by Chen Weiting

On December 8, the official announcement released the cooperation of the advertising blockbuster on the same day, Chen Weiting dressed in Aokang brand-new leather shoes, with a unique double-sided temperament to unlock the new modeling, showing the charm of a handsome man. It is worth noting that Chen Weiting in this advertising blockbuster is wearing Aokang sports shoes series, which is the pioneer of Aokang rate in the whole industry. Through innovative technology, the leather upper and sports sole are perfectly combined, and the gentlemanly texture and comfortable experience are integrated, and the wearing needs of business and leisure occasions are taken into account, which breaks through the comfort cognition and imagination of the public for men's leather shoes. This is another brand-new masterpiece of Aokang focusing on the strategy of "more comfortable men's leather shoes", and it is also a powerful answer to the call of consumers for "sports shoes + leather shoes".

　 Create Aokang sports shoes for the first time

According to reports, Aokang Sports Shoes Co., Ltd. and master Chen Guoxue, the "first person in China's shoe last", deeply analyzed the foot mold data of more than 3 million Chinese people accumulated in the past 34 years by Aokang. EVA rubber, a commonly used material of sports shoes, was foamed into the sole at one time, and the technology of upper and lower interactive shock absorption system was implanted. Nano shock absorption air cushion was inlaid in the heel of the middle sole to double the stability Double protection to achieve ideal cushioning and rebound performance. Not only that, in order to enable Aokang sports shoes to be "better to wear and more beautiful", Aokang specially invited former Dior designer Nicholas to design escort, so that every Aokang quality work radiates confidence and comfort, but also does not lose the business sense style, showing the double face aesthetics of men's shoes.

　　 Master of Chen Guoxue & Designer of Nicholas

The first Aokang sports shoes are made by two masters to solve the tradition leather shoes The pain points of grinding foot, stuffy foot and tired foot; Yu Xing breaks through the barriers between sports shoes and business men's leather shoes; The combination of strength and strength helps Chinese men to seek individual expression in comfort, naturally reveal interest and texture, balance and degree, release calm business atmosphere, and enjoy comfortable and comfortable life in retirement.

　 Firmly "more comfortable", Aokang goes through the period of brand era

Aokang deepens the categories of men's leather shoes, creates a series of sports shoes, focuses on comfort breakthrough, and opens a brief history of the ups and downs of China's men's leather shoes.

According to the consumption survey data of Castle Peak capital, China's men's shoes market is about 200 billion, with an annual growth rate of 5%, in which leisure shoes account for more than half, sports shoes account for about 30%, and business leather shoes Only seek survival in the remaining 20%. The vertical track of men's leather shoes focuses on the just need of men to wear shoes. The rapid rise of its consumer groups has given birth to great opportunities for brands. However, a considerable number of enterprises only focus on expanding without technical and quality support. The problems such as grinding feet, stifling feet and tired feet, which are widely criticized by them, have never been addressed and fundamentally solved. In addition, according to the white paper on Chinese men's leather shoes industry released by Euromonitor, comfort, workmanship / quality, shape design (Fashion) and brand are the four major purchase decision-making factors of leather shoes category, among which comfort is the consideration factor for consumers to purchase leather shoes. 　　

　 Aokang foot measuring instrument

Aokang seizes the opportunity of this window and makes strategic adjustment decisively. In 2021, Aokang The brand positioning of "more comfortable men's leather shoes" was officially released to the public, and the consumer cognition of "Aokang = men's leather shoes" formed in the past 34 years was vigorously promoted to "Aokang = more comfortable men's shoes" through a series of measures such as drastic upgrading of brand image, product research and development, channel expansion and marketing methods.

Around the core demand of "comfort", Aokang timely launched three series of new products, namely "Wanbu", "Yunduo" and "breathable". Among them, "Wanbu series" and "ventilation series" focus on solving the two core pain points of traditional leather shoes, which are grinding and choking. Wanbu series will always be used in sports shoes "cushioning rebound" technology, innovation into the "business leather shoes ”, which brings obvious comfortable foot feeling. Even if you walk a lot, you will not tire your feet. The main product is the air permeability series without stuffy feet. The "comfortable and transparent patent technology" is used to realize "more than 100 million micropores per square centimeter" of the sole, so as to create "breathing" leather shoes. The series won the world's "shoe industry Oscar" known as FNAA annual award, together with LV, Nike and other international well-known brands, and won the "China comfortable men's shoes Award", "Asia more comfortable men's shoes Award" and other honors in 2022.

Aokang certificate of honor (part)

Over the past 34 years, Aokang has been using scientific and technological innovation to add weight to its brand. Up to now, Aokang has accumulated more than 3 million foot mold data, has 166 patent inventions and authorizations such as comfort permeability and micro air conditioning, and has established the first footwear science and Technology Research Institute in the industry, ranking among the "national" testing center and listed in the list of national recognized laboratories.

In the past, no matter how the marketing model and the aesthetic taste of consumers evolve, in this gradually "slow down" era, major enterprises have begun to think deeply, regain the long-term principle of the product itself, carefully carve out their own product value, make the product to the extreme, impress consumers with the scene, and provide good Quality products, better communication with consumers. These essence and long-term persistence will help a good brand go through the cycle of the times and form a long-term and sustainable marketing competitiveness.

Aokang will also lead the comfortable trend of men's shoes in a variety of life scenes through the forging of products and the collision with brand spokesmen, deepen the hard core competitiveness from the aspects of brand culture, product connotation and image upgrading, consolidate the position of China's leading men's shoes brand, and submit "comfort" answers to consumers.