China Textile Federation: Guiding Opinions On Promoting The Integration Of Online And Offline Development Of Textile And Garment Professional Markets

Recently, in order to further promote the high-quality development of textile and clothing circulation and accelerate the online and offline integrated development of professional markets, the Circulation Branch of China Textile Federation formulated the Guiding Opinions on Promoting the Online and Offline Integrated Development of Textile and Clothing Professional Markets.

Guiding Opinions on Promoting the Integration of Online and Offline Development of Textile and Garment Professional Markets

Online offline integration is the integration, penetration and reconstruction of the online "people's goods yard" platform formed based on Internet technology tools and the offline "people's goods yard" scene formed based on the physical business form. The specialized market of textile and clothing (hereinafter referred to as the specialized market) is an "offline" entity platform integrating display and release, original design, transaction docking, information exchange, brand incubation and other functions; Over the years, the professional market has applied information technology to develop the digital economy, and promoted the interconnection and deep integration of online "man yard" platform and offline "man yard" scenarios through digital intelligence upgrading, integrated integration and supply chain coordination; Online and offline integration has become the main direction of professional market optimization, upgrading, innovation and development. In order to further promote the high-quality development of textile and clothing circulation and accelerate the integration of online and offline development of professional markets, the following suggestions are put forward.

　　 1、 Development background

The circulation branch of China Textile Federation actively implements the national strategy of digital economy and promotes the "four new" action plan of professional market; Promote merchants and enterprises to integrate online and offline resources, channels and flows through digital and intelligent means to achieve subject innovation; Promote the professional market to achieve market renewal through management, service and data integration; Promote the construction of digital design, digital brands, digital stores, digital markets and smart business districts in business districts to help urban renewal; Promote the professional market to innovate the supply chain coordination mode and realize industrial innovation. Promote the development of online and offline integration into the key engine and core grasp of the professional market's "four new" action plan.

　　 2、 General requirements

（1） Guiding ideology

Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, we will thoroughly implement the spirit of the 19th and 20th National Congresses of the Communist Party of China, base ourselves on the new development stage, implement the new development concept, build a new development pattern, and promote the online and offline integration and development of professional markets; Guided by new consumer demand and driven by the innovative application of information technology, we will promote the digital transformation and intelligent upgrading of professional markets around resource elements, business entities, model formats, service platforms and channel layout, and realize the interconnection and integration of on-site and off-site, demand side and supply side, public and private domains, as well as upstream and downstream of the industrial chain, Realize the mutual penetration, deep integration and complementary advantages of offline and offline, realize the precise link, flexible quick reaction and efficient circulation, and build the professional market into a digital and intelligent circulation platform and a new value realization platform enabling the growth of SMEs.

（2） Basic principles

Adhere to service driven and demand driven. Driven by the application and service of information technology, we will attract professionals, upgrade technical tools, innovate and optimize service processes, comprehensively upgrade the interactive mode of "people and goods yard", and realize the optimal allocation and efficient connection of resource elements; Actively respond to new changes in consumer demand, enhance the adaptability and flexibility of the supply structure of goods, services, business types and other specialized markets to changes in demand, and further improve circulation efficiency, intensive level and service quality.

Adhere to classified policy implementation and rolling evaluation. In combination with the development of different types of professional markets, the growth needs of merchants and the long-term goals, from the actual needs, formulate action plans, adjust measures to local conditions, implement classified policies, and steadily promote the integration of online and offline development process; On the basis of full research and repeated demonstration, we should distinguish priorities, adhere to long-term planning and continuous investment, implement step by step, make scientific assessment, and roll forward development. We should never be eager for quick success and instant benefits, be eager for success, and make blind investment.

Adhere to open sharing, security and order. Attach great importance to the core value of new production factors such as big data, collect, sort out and analyze industrial circulation data based on the principles of openness, sharing and interconnection, build a circulation database, and give play to the value of circulation data for enabling merchants and service industries; Adhere to the data centric data security operation concept that emphasizes equal emphasis on technology and management, continuous monitoring, and risk prevention, standardize online and offline transactions, ensure network information security, promote fair competition, and create a benign development ecology.

　　 （3） Development objectives

Optimize online and offline collaboration. Comprehensively break through the boundary of the space inside and outside the site and online and offline, realize the integration, penetration and reconstruction of the online "man yard" platform and offline "man yard" scene, realize cross-border links, and create a more diversified, convenient, efficient and optimized division of labor chain and collaboration mode, To form a digital and intelligent "people, goods and fields" integrating "people with multiple roles changing at any time+goods with flexible supply through multiple channels+flexible and inclusive fields with multiple ecology", so as to realize the complementation of online and offline competitiveness and maximize advantages.

Promote precision marketing in public and private domains. Take the professional market as the public domain traffic portal, create smart consumption scenarios and trust relationships, continue to attract customers through omni channel, intelligent and refined operations, enhance customer stickiness and repurchase rate, and achieve data circulation, transformation and win-win between public and private domains; Create a one-stop service platform through offline experience scenarios and online portal diversification to fully cover customer needs, realize online and offline integrated consumption experience, and enhance customer sense of gain and trust.

Establish a flexible quick reaction supply chain. With the professional market as the data platform, realize the data connection and collaborative sharing of the upstream and downstream of the industrial chain, realize the demand side feedback and guide the supply side production and assembly, realize the accurate matching of market demand and production resources, improve the commodity turnover rate, supply chain speed and market operation efficiency, and establish a flexible fast reverse supply chain.

Improve the function of professional market. The professional market carries out digital transformation and intelligent upgrading, realizes the sharing, visualization and traceability of management, service and business data, and creates a smart scene space; Stimulate growth points of professional markets through smart physical stores, diversified online channels and shared traffic resources; Deepen the close connection with the upstream and downstream of the industrial chain, upgrade and develop into an industrial chain big data center and supply chain coordination center, and constantly create new value in the circulation industry.

　　 3、 Promote the digital and intelligent upgrading of professional markets

1. Build a smart management system. Build a professional market intelligent management system, promote online and process based daily management of office, human resources, finance, property, shops, parking, warehousing and logistics, realize data sharing and paperless office, and improve management efficiency and operation efficiency. Promote the intelligence of fire security, energy consumption, equipment and facilities management system, sense the operation status of equipment and facilities, and ensure the safe and orderly operation of the market. Establish a WeChat public account or applet to provide merchants with convenient and efficient online services, including but not limited to online query of data information and activity information, online payment of deposit fees, online installation and repair applications, complaints and feedback, online feedback of progress, and online completion of contract expiration, payment and tax payment reminders. Promote the construction of market evaluation system, and carry out the evaluation of merchant credit, product quality, original design, supply capacity, turnover level, trading environment, etc. Improve the market network and access conditions to achieve full coverage of free WiFi signals.

2. Build a smart shopping guide system. Build a smart shopping guide system with professional market characteristics and a membership system integrating online and offline, including but not limited to online store navigation, live display, real-time positioning, intelligent retrieval, boutique promotion, store recommendation, merchant credit, activity publicity, promotion, coupon issuance, accommodation and transportation, parking space reservation and other marketing information, and provide dealers Purchasing guide services provided by purchasers, buyers, designers, etc; Encourage purchasers and consumers to participate in market surveys such as feedback from the shopping guide system, consumption comments, merchant credit, fan voting, environmental evaluation, and participate in the recommendation and selection of brand merchants, brand stores, and brand goods. Realize the interconnection between shopping guide system and intelligent management system, parking system and logistics system. The large screen of multimedia shopping guide is arranged in a prominent position, and the hot information such as market information, theme activities, and new product recommendation is played in a rolling manner.

3. Build a circulation data center. Build a professional market circulation data center, and carry out data services around market operation and maintenance, merchant operation, passenger flow analysis, buyer behavior, hot commodity portraits, new product development, promotion effects, store popularity, online dead ends, warehousing and logistics, and industry operation, so as to promote merchant enterprises to improve their ability to make decisions on data operation, and promote merchant enterprises to move from operating commodities to operating customers Change of business channels and business consumers.

4. Build smart logistics system. We will promote the digital transformation of warehousing and logistics equipment and facilities, build an intelligent service system for logistics warehousing, and realize the online management and operation of warehousing, freight forwarding, sub packaging and distribution, long and short distance transportation, parking lots and other logistics. Build a small and intelligent storage space with professional market characteristics to realize the digitalization and efficiency of goods in and out of the warehouse. Accelerate the linkage of intelligent warehousing, intelligent logistics and merchant data, and realize online order placement, package query, management tracking and other functions. Establish small procedures for credit evaluation of couriers and labourers, and standardize the order of express service collection and logistics market competition. Explore the development mode of "exhibition and transaction in central urban area+warehousing and logistics in outer suburbs", and build a logistics system of general warehouses, regional smart warehouses and digital stores.

　 4、 Promote the integrated development of professional markets

5. Build offline smart stores. The application of intelligent identification scanning, automatic temperature measurement, virtual (cloud) shelf, 3D fitting, intelligent trial assembly, photo search, VR shopping, voice shopping, virtual assistant, digital payment, self-service settlement, intelligent robot and other technical tools to build digital smart stores and realize the interconnection of customer flow, orders, goods, transactions, payment, storage inventory and membership systems. Rely on smart stores, build online digital malls, realize offline experience, online drainage and data connection, and promote customer transformation. Actively try to apply DTC (direct to consumers) retail business model to enhance the interaction between merchants and consumers. Explore the reverse customization mode driven by consumption and data, guide product design and production, and establish a quick reaction system.

6. Build online service platform. Rely on online window platforms such as WeChat Mall, applet, Tiaoyin, Xiaohongshu, etc., to build an online digital integrated service platform and realize the integration of public service functions. Apply information technologies such as artificial intelligence, meta universe, virtual reality, etc. to build cloud exhibition halls, cloud shows, and cloud publishing, such as online order fairs, new product exhibitions, and supply and demand docking fairs, so as to achieve online and offline integration of display and publishing functions. Build an online goods optimization system, optimize the search index function, and improve the search efficiency. Apply information technology such as big data, 3D printing, 3D virtual fitting, CAD, etc. to carry out online services such as design docking, sample clothing trading, and optimize design trading functions. Make full use of new social media to carry out content marketing such as live broadcast of store exploration, market image publicity, interview of excellent merchants, promotion of high-quality products, plan online activities such as card punching, flash, buyer carnival, Showroom, online fashion week, and increase the publicity and promotion volume of the market, brands, and merchants. Carry out online services such as new technology application, talent training, testing and inspection, product certification, quality traceability, and optimize public service functions.

7. Build a digital smart business district. Integrate into the construction of digital city, carry out the informatization transformation of business circle infrastructure, traffic environment, public service platform, integrity system construction, publicity and promotion carrier, promote the construction of "professional market cloud" and regional industrial data platform, create a digital link and smart experience business circle environment, and achieve the integrated development of business, industry and city. Compile and publish business district indexes such as price, prosperity, merchant confidence, procurement, fashion activities, business innovation, and market competitiveness, build an index system, and improve the digital reputation and industry appeal of the business district.

8. Strengthen e-commerce platform cooperation. Actively pay attention to the new business type of e-commerce, strengthen the cooperation between merchant enterprises and e-commerce platforms and social platforms, carry out high-quality supply chain goods assembly services, and realize the connection and transformation of public domain and private domain traffic. Promote the construction of online celebrity live broadcast rooms and online celebrity live broadcast zones, incubate broadcasters, brands and channel providers, and realize the rapid realization of traffic. Carry out online activities such as online supply matchmaking meeting, new product ordering meeting, new product opening day, buyer opening day, market live broadcast day, tail stock clearance day, and enrich marketing and promotion means. Deepen cooperation between the market and B2B platform, and explore online matching of wholesale business. Support leading markets to declare and carry out pilot work of market procurement trade mode, and strengthen cooperation with overseas e-commerce platforms, cross-border B2B platforms, overseas purchasers and trading companies.

　 5、 Promote supply chain collaboration in professional markets

9. Strengthen cluster market synergy. Support leading markets to build digital supply chain platforms through self construction, cluster co construction and other ways, explore the application of industrial Internet platforms, integrate upstream and downstream supply chains such as design, research and development, fabrics, factories, orders, logistics and warehousing, promote the sharing of sites, equipment, technology, personnel, warehousing and channels, and achieve efficient resource allocation. Promote online management such as visual production, intensive management and distributed operation, and achieve accurate matching of digital stores, design platforms and factory orders. Build a shared cloud warehouse system, realize omni channel inventory sharing, improve replenishment frequency, and optimize inventory structure. Establish a database of fabrics, clothing styles, patterns, collaborative factories and technical process databases to provide data services for designers.

10. Build a supply chain selection center. Build a data-driven supply chain selection center, promote the link between the selection center and digital stores and smart cloud warehouses, create a flexible quick reaction system, and improve the quick reaction ability of new products, single products, and popular products; Apply virtual human and digital marketing to strengthen brand building; Apply blockchain technology to strengthen the protection of originality, brand and supply chain.

　　 6、 Safeguard measures

All departments and markets should, from the perspective of the national strategy of developing the digital economy, deeply understand the urgency and practical significance of online and offline integrated development of professional markets, take effective measures in combination with their own reality, and effectively implement this guidance and achieve results.

（1） Strengthen organization and implementation

The circulation branch of China Textile Federation will actively play the role of the industry association, establish a working mechanism, and promote the exchange and cooperation between the market and digital service institutions, e-commerce platforms, and social platforms; All relevant units shall incorporate the Guiding Opinions into the construction of digital business district and digital market management system to comprehensively promote the optimization and upgrading of business district, market and merchants; All markets should unify their thinking and understanding, strengthen team building, formulate targeted work plans and measures, roll forward and promote implementation.

（2） Carry out pilot work

The circulation branch of China Textile Confederation selects representative professional markets and carries out pilot demonstration work in accordance with the idea of first try, experience summary, promotion and replication, combined with the development stages and actual needs of local markets; Focus on cultivating and introducing digital solution providers, cultivating merchants in the digital transformation market, accelerating the digital upgrading of small and medium-sized merchants, summarizing the development scenarios, experiences, technologies and cases of online and offline integration, building digital demonstration business circles and markets, and improving the digital service ecology; Conduct in-depth research, widely collect problems, opinions and suggestions, and study and analyze improvement methods.

（3） Expand publicity and training

Strengthen publicity and promotion, strengthen the publicity and interpretation of guidance, promote excellent pilot cases, scenarios and technologies, and promote cooperation and exchange through industry websites, new media, industry activities and other channels; Give play to the role of e-commerce alliance and expert committee, set up a think tank team and consulting think tank, and carry out propaganda and training; Strengthen talent support, build a learning team, operate an application-oriented market, cultivate innovative merchants, and create a compound talent team that understands technology, is proficient in business, and has access to the market.