Clothing E-Commerce Industry Ushers In A New Scene

The national excellent industrial clusters, professional markets, live broadcast bases, supply chain selection centers, and e-commerce enterprises represented by the "Top Ten Garment E-commerce Bases" gathered together, and made new discussions and attempts for the coordinated development of the clothing e-commerce supply chain through the collision of ideas.

On November 28, 2023 China Textile and Clothing E-commerce Industry Conference The summit was held in Humen, Dongguan, Guangdong. With the theme of "Ten Cities Linkage · Industrial Synergy", the leading cluster of textile and clothing e-commerce industry gathered in Humen to focus on industry hot spots, open in-depth exchanges and industrial docking, and jointly describe a new chapter of China's textile and clothing industry cluster developing e-commerce new economy. The conference was hosted by the Circulation Branch of China Textile Industry Federation, the People's Government of Humen Town, Dongguan, organized by Humen E-commerce Association, Dongguan, and co organized by China Textile and Clothing E-commerce Alliance and Dongguan E-commerce Public Service Center.

　　? Xia Lingmin, secretary-general of China Textile Industry Federation, Nie Linhai, former first level inspector of the Department of Electronic Commerce and Information Technology of the Ministry of Commerce and chairman of China Electronic Commerce Merchants Association, Xu Jianhua, chairman of China Textile Federation Circulation Branch, Yang Donghui and Zhang Changlin, consultants of China Textile Federation Circulation Branch, and Bu Xiaoqiang, chairman of Guangdong Garment Industry Association Relevant leaders of Humen, Changshu, Puyuan, Shishi, Qinghe, Jimo, Xiliu, Zhuzhou, Honghe, Tianmen and other ten e-commerce industry clusters, as well as representatives of e-commerce associations, live broadcast bases, supply chain selection centers, and e-commerce enterprises attended the conference.

The General Assembly is composed of Wang Shuiyuan, Vice President and Secretary General of China Textile Federation Circulation Branch host.

Conform to the era of "Top Ten Clothing E-commerce Bases" and join hands

There are more than 200 textile and clothing industry clusters in China, and the textile and clothing industry in various regions has a solid foundation and steady development. In recent years, the rapid development of new e-commerce and disruptive changes in the consumption environment have brought important and profound impacts to the supply chain of the textile and clothing industry. The traditional layer by layer distribution model of the textile and clothing industry has been severely impacted, and the industry competition has gradually shifted from product channel competition to supply chain competition. In the new competitive environment, a number of apparel e-commerce industry clusters have developed rapidly and become the leading clusters of apparel e-commerce industry in China, relying on strong manufacturing foundation, rich product supply and efficient supply chain response. Under the call of the circulation branch of China Textile Federation and the organization of China Textile and Garment E-commerce Alliance, nine key clothing e-commerce bases were gathered, including Changshu, Puyuan, Shishi, Qinghe, Jimo, Xiliu, Zhuzhou, Honghe, Tianmen, and they joined forces with Humen to establish "ten major clothing e-commerce bases" and made strategic agreements, It is an influential event that marks the beginning of a new chapter of collaborative development in the industry.

"Ten major garment e-commerce bases" will integrate industrial resources, form industrial synergy, seek industrial development, and establish a long-term cooperation mechanism of interconnection. Humen is a key area for the development of China's apparel e-commerce. It is not only a manufacturing cluster with strong e-commerce supply chain foundation, but also a circulation cluster with booming e-commerce sales. The strategic signing and the first stop of the "Top Ten Garment E-commerce Bases" were grandly held in Humen, and the powerful group cargo merchants and key e-commerce enterprises from each base were invited to gather together to deeply interact, exchange and discuss the development path of industry e-commerce, which will further strengthen the information sharing and resource cooperation among clusters and promote the high-quality development of China's textile and clothing industry.

　　 Liang Xiaohui, member of the Party Committee of Humen Town, Dongguan City He said that Humen has a deep historical background and a solid industrial foundation in the development of the textile and clothing industry. More than 100 years ago, Humen's goods had been traded overseas; More than 40 years ago, Taiping Handbag Factory, the country's first "three processing and one compensation" enterprise, landed in Humen, where Humen also embarked on the road of industrial transformation in the following decades; Just over ten days ago, Humen successfully held the World Garment Conference, released the vision of the World Garment Conference, and tried to explore future opportunities and cooperation with the global and national textile and garment industries. In recent years, Humen has actively embraced the circulation and promotion trend of e-commerce information, promoted the transformation and upgrading of digital, intelligent and green industries, focused on cultivating new models, new formats and new economies, and constantly promoted the innovative development of the textile and clothing industry. In the future, Humen will also, as always, strive to create the best business environment, provide the best public services, provide the strongest and powerful guarantee for the development of the regional textile and clothing electronic information industry, continue to move towards intelligence, specialization, branding and internationalization, and unswervingly follow the path of high-quality development of the industry.

Open up new space for industrial development from a strategic perspective

In recent years, new types of e-commerce, such as live broadcast e-commerce and cross-border e-commerce, have developed rapidly. While squeezing the traditional distribution channels of clothing, they have also put forward higher requirements for the clothing supply chain. E-commerce enterprises are increasingly demanding small batch, multi frequency flexible supply chains, Each industrial cluster is also faced with the situation that the cluster featured products are not enough to meet the needs of local e-commerce enterprises. It urgently needs a richer product category and style, a more stable and efficient supply chain system, and enabling online sales channels. Based on this, the participants shared development experience, discussed pain points and difficulties, and planned the future of the industry in combination with their own advantages and resources and development characteristics.

　　 Li Dingru, Executive President of Dongguan Humen E-commerce Association, Peng Rui, Vice President of Tianmen Garment E-commerce Industry Association and Deputy General Manager of Tianmen Longzhixing Group, Ma Chaoming, General Manager of Zhengzhou Daguan International Trade, and Zhao Chuanjiang, CEO of Guangzhou Antnest Network Technology Co., Ltd The four speakers shared their development experience and insights from different fields with their unique perspectives.

Li Dingru shared the successful experience of Humen as a leading apparel e-commerce cluster in China. Focusing on the core business modules and key work achievements of Humen E-Commerce Association, he shared the industrial empowerment and public services required for the innovative development of apparel e-commerce industry cluster, which opened a new vision for China's apparel e-commerce to create a new ecology of the cluster.

Peng Rui introduced the current situation of Tianmen as a new clothing e-commerce supply base. Through the development experience and work achievements in recent years, he focused on analyzing the different cooperation modes between Tianmen's flexible and efficient supply chain and major e-commerce platforms, providing an effective reference for the platform cooperation of SME cluster industries.

Ma Chaoming introduced the live broadcast and supply chain base in the middle of Zhengzhou Daguan International Trade Center, which has been operating for more than three years. Through multi integration, interactive cooperation, and resource integration, Ma Chaoming's determination to build a live broadcast e-commerce base for apparel players with concentrated resources in Henan Province and the central region also enabled more upstream and downstream enterprises in the industrial chain to see new opportunities in the future.

Zhao Chuanjiang, from the perspective of practical operation, from the perspective of live broadcast content, "short and direct" deep CP. The collaboration of paid traffic and free traffic, through the analysis of the dithering platform, described the new trend of dithering play and introduced Ant Nest's own "5+X customized service system", making the future direction of e-commerce live broadcast more clear and accurate, and helping to integrate multi model products and sales of brands.

After the wonderful sharing session, the event entered the free exchange time, and the guests had in-depth exchanges on hot topics such as industrial clusters, professional markets, strengthening digital and intelligent services, building an efficient and collaborative supply chain, and enabling the development of e-commerce industry.

　　 Xia Lingmin, Secretary General of China Textile Industry Federation In conclusion, it was emphasized that under the background of the rapid development of new e-commerce, new consumption and new economy, professional markets should always adhere to the quality and quality of products, integrate innovation, open cooperation and enhance exchanges to realize their own value. In the future, the professional market should take the initiative to transform, explore and innovate, strengthen confidence, combine online and offline, take the path of coordinated development, take digitalization as the banner, and take the efficient flexible supply chain as the core to lead the textile and clothing e-commerce industry to further standardize, high-quality development, and win-win cooperation.

The successful conclusion of the first station of "Ten Cities Linkage" will certainly bring new opportunities for the high-quality development of China's apparel e-commerce industry, and open up new ideas. Taking the "Ten Cities Linkage" as an opportunity, China's apparel e-commerce industry will usher in a new scene of coordinated development of the supply chain.

(Source: Textile and Clothing Weekly/Lv Yang)