Chinese "Trendy Products" Lead And Expand New Consumption

The "trendy products" of Chinese goods carry excellent traditional culture and represent fashion trends. Expect Chinese "trendy products" to break through the wind and waves to break into a larger market

Spring is warm and flowers are blooming. Wearing hairpin flowers and riding skirts to enjoy flowers has become a new fashion for some young people. From clothing and food to cultural creativity and beauty cosmetics, the "national trend" consumption has delivered the strong pulse of China's economy this spring.

This year's Report on the Work of the Government proposed: "actively cultivate new consumption growth points such as smart home, cultural tourism, sports events, and domestic 'trendy goods'." Chinese "trendy goods" carry people's yearning for a better life, demonstrate the cultural confidence of Chinese consumers, and are also a powerful means to cultivate and expand new consumption.

The popularity of Chinese "trendy goods" stems from people's growing cultural needs. In recent years, it is hard to get a ticket for the dance poetic drama "Only Green Here", and the movie "30000 Miles in Chang'an" has been acclaimed and popular. Museums, libraries, and art galleries have become popular clocking places... More and more people appreciate traditional culture. Consumer goods such as "new Chinese style" clothing are more and more popular with consumers, which not only reflects the aesthetic fashion of young people, but also reflects the cultural identity and national pride of a new generation of consumers. The popularity of "trendy products" of domestic products is a vivid footnote to the interaction and integration of culture and economy.

The emergence of "trendy products" of Chinese products into public life also benefits from the design close to the new demand of consumption. Take the dazzling array of Chinese dim sum as an example. In appearance, it is full of "national fashion" style. Some are traditional porcelain shapes, some are retro and soft flower buttons, some use antique decorations for reference, and some show the inheritance of intangible cultural heritage to meet consumers' pursuit of diverse personality and cultural characteristics. Taking the popular horse face skirt as an example, the improved horse face skirt is simple and easy to wear, suitable for a variety of life scenes, which not only highlights personality, but also has strong practicability. These beautiful and easy to use Chinese "trendy products" meet the new demand of people for consumption upgrading.

At present, the supply and demand of domestic "fashion goods" are booming, which also benefits from China's strong industrial foundation. Since last year, Hanfu sales have been booming. In the face of rapidly changing market demand, the industrial chain supply chain has shown strong resilience. For example, in Caoxian County, Heze City, Shandong Province, a complete Han suit industry chain has been formed. Not only cloth, zippers, buttons and other accessories are available, but also printing, cutting and other links can be completed here. China has the most complete industrial system in the world, complete industrial chain and advanced flexible manufacturing system, so that traditional manufacturing enterprises can respond flexibly to market demand, not only can they respond quickly to fashion trends and market preferences, but also can better meet consumers' personalized customization needs.

As a new consumption growth point, the "trendy products" of domestic products cannot be separated from the vigorous cultivation and support of various regions and departments for the "national trendy" industry. In 2022, the Ministry of Industry and Information Technology, the Ministry of Commerce and other five departments jointly issued the "Three Goods" Action Plan for Digitizing Consumer Goods Industry (2022-2025), which clearly proposed to tap traditional cultural genes and intangible cultural heritage such as Chinese culture, Chinese memory, and Chinese time-honored brands, strengthen the research on the consumption orientation of new consumer groups, innovate consumption scenarios, and promote the construction of Guochao brand. This year, the Ministry of Commerce launched the "Time honored Brand Carnival" activity to encourage time-honored brands to use cross-border e-commerce to explore the international market, explore in-depth cooperation with overseas well-known brands, and drive domestic "trendy products" to go abroad.

The "fashion goods" of Chinese goods not only carry the national spirit and excellent traditional culture, but also represent the trend of fashion consumption and quality consumption. We look forward to the continuous innovation and development of "trendy products" of Chinese products in the process of inheritance, to meet the new demand of consumption, to form new consumption hotspots, and to break through the wind and waves to create a larger market. (Ye Ming)

(Source: People's Daily)