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China Brand Day: The List Of "Chinese Textile And Clothing Brand Competitive Enterprises" Will Be Released Soon

2024/5/8 11:30:00 26

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China Brand Day

On May 12,

During the eighth "China Brand Day",

China Textile Industry Federation,

To be held at 2024 China Brand Development Conference

At the textile and clothing industry conference,

Officially released "2024 Chinese textile and clothing brands

Competitive enterprises " name list.

Brand is the embodiment of the comprehensive competitiveness of an industry and a country; Brand is a social role that pursues the win-win of business value increment and social value increment; The discourse power of brands is related to a country's position in the global industrial chain value chain.

At present, the brand building of China's textile and clothing industry has entered a new stage of comprehensive accumulation of brand assets and rising brand value, which has become an important support and leading force for Made in China to break the inherent impression lock, enter high-quality development, and enhance cultural soft power.

In order to speed up the construction of a modern textile industry system, deepen the implementation of the "three products" strategy, and implement the key task of "continuing to carry out brand value evaluation and promotion activities" proposed in the 14th Five Year Development Outline of the textile industry, the China Textile Industry Federation organized industry experts based on relevant international standards and national standards, Research and develop the evaluation system of textile and clothing brand value, establish the optimization algorithm model, and calculate and publish the list of "Chinese textile and clothing brand competitive advantage enterprises" with brand value exceeding 5 billion yuan every year through voluntary declaration of enterprises from 2021.

Brand is an intangible asset of an enterprise, and brand value is the value of monetization by predicting the excess earnings that the brand can create for the enterprise in the future. In economic activities, monetized brand value can provide a reference basis for enterprise bidding, financing, joint venture, trademark licensing, trademark infringement litigation and other activities. On the consumer side, advantageous brands can not only bring significant market recognition to enterprises, but also build a strong sense of trust and loyalty in consumers' hearts, and constantly stabilize their market position.

This evaluation is based on the national standard of Brand Value Evaluation Textile Clothing, Shoes and Hats Industry (GB/T 31278-2014) "Multi cycle excess return method" model Key elements include: brand cash flow, period of rapid growth, proportion coefficient of intangible asset income attributable to brand, brand value discount rate, sustainable growth rate, industry average asset return rate, and brand strength coefficient.

Through scientific evaluation of monetized brand value, the system judges the level of brand development, and the evaluation will provide a direction reference for the improvement of brand competitiveness. At the same time, the list of top competitive enterprises worth more than 5 billion will be released to help enterprises improve brand awareness and market influence.

In 2023, China Textile Federation released a total of 80 "China Textile and Clothing Brand Competitive Advantage Enterprises" with brand values of more than 5 billion yuan, with brand values totaling 2.8 trillion yuan, and 6 enterprises with brand values exceeding 100 billion yuan. 39 enterprises worth more than 10 billion yuan.

two thousand and twenty-three In, there were 133 enterprises with brand value of more than 500 million yuan. Nearly half of them are garment enterprises. The average brand value of cotton spinning, knitting and chemical fiber enterprises is relatively high, 57.19 billion, 57.05 billion and 45.27 billion respectively.

High brand value Then comes high brand income and high brand strength 。 High brand income is not only the market share, but also a positioning in the minds of consumers. It represents the guarantee of quality, reputation and service, and is an intangible asset that can bring long-term benefits to enterprises; High brand strength is to continuously improve the capabilities of R&D design, technological innovation, marketing, brand communication, member services, etc. through systematic brand building.

For enterprises seeking long-term stable income, it is a crucial strategic task to build and maintain an advantageous brand and grasp the value highland.

The promotion of this strategic task can not only help enterprises gain profits in the short term, but also win greater development space and higher market position in the future market competition.

These listed brand enterprises are the comprehensive composition of multi-dimensional brand value, pointing to the development advantages of the brand's own system competitiveness.

As the development benchmark of the industry, their innovative methodology and development values deserve our sincere applause, as well as our in-depth decoding and demonstration promotion.

The list of 2024 "Chinese Textile and Clothing Brand Competitive Advantage Enterprises" will be released on May 12, the Chinese Brand Day series activity "2024 China Brand Development Conference Textile and Clothing Industry Conference". Please pay attention!

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2024 China Brand Development Conference

Textile and Clothing Industry Conference

2024/05/12 9:30-12:00

Conference Room 1 - Shanghai World Expo Exhibition Center - Shanghai

Sponsor: China Textile Industry Federation

Organized by: China Textile Industry Federation Brand Office

Supported by: Jeanswest International (Hong Kong) Co., Ltd