The Cooperation Between China And South Korea In Textile And Garment Industry Has Entered Into Multi-Level Cooperation
In July this year, Bu Xiaoqiang, executive chairman of Guangdong Garment Industry Association and general manager of Kapok International Fashion City, visited Seoul, a modern department store, to explore the innovative model of fashion industry and commercial consumption.
As an in-depth exchange between China and South Korea's fashion industry, South Korea's fashion industry, news media, etc. attach great importance to it. Liu Xilie, general manager and executive director of Hyundai Department Store in Seoul, and Jin Renshun, president of Korea Fiber News Agency, accompanied the visitors throughout the visit and held an exchange forum. Korean Fiber News Agency made a full page special report on Bu Xiaoqiang's trip.
At the symposium, Bu Xiaoqiang introduced the development status and innovative achievements of China's textile and clothing market. As a benchmark project for Guangzhou to build an international fashion capital, the achievements of the renovation and upgrading in recent years have impressed the fashion industry colleagues in South Korea.
Due to the professional sensitivity of news and the long-term tracking attention to China's fashion industry, in order to verify and explore the innovation mode of Midgate, Jin Renshun recently came to Guangzhou, a fashion hot spot again, walked into the Midgate and conducted an exclusive interview. During the field survey, he had a more intuitive and in-depth understanding of the innovation and change ideas of Midgate.
"It's totally beyond my imagination" ▼
"The last time I visited the Zhongmen Gate was seven years ago. Although Chairman Bu told me that the Zhongmen Gate had undergone a comprehensive transformation, when I came to the scene, I still felt a great shock. The changes in the Zhongmen Gate were too great, completely beyond my imagination." Jin Renshun sighed.
Surprised, she asked Bu Xiaoqiang where the new positioning of Zhongdaemun to build a textile and clothing 4.0 industrial complex "came from"? Today's Zhongmen Gate is upgraded to an ecological port of textile and clothing. What are the benchmarking projects of Zhongmen Gate?
At the 11th Khmer Rouge International Fashion Week, Du Yuzhou, the former president of China Textile Federation, Bu Xiaoqiang, the general manager of Khmer Rouge International Fashion City, and Yang Zhixiong, the executive general manager of Guangzhou Zhongmen came on stage to present the plaque
In this regard, Bu Xiaoqiang said that the Khmer Rouge Group has been deeply engaged in the fashion industry for more than 30 years. It has always adhered to the development of branding, internationalization, fashion, and digital intelligence, and continued to connect with the global high-end fashion resources in depth. Finally, it has found a set of innovative models that conform to the mainstream of global economic development, conform to the development law of fashion industry, and lead the development trend of the international fashion industry, After continuous polishing and optimization, Guangzhou will finally bring the brand-new middle gate to the industry. It has been listed as a key demonstration platform and project by the Ministry of Industry and Information Technology, Guangdong Province, and the municipal government.
SOHO Central Edition Shop
Take SOHO Central Edition Workshop as an example, Jin Renshun is particularly impressed. She said that long ago, the rapid development of the clothing market in Seoul gave birth to the concept and phenomenon of the Central Edition Shop, but it only stayed in the stage of sample clothing. In terms of the number of plate makers and plate makers, site area and scale, and fashionable hardware environment, the central plate workshop of Zhongmen is leading in China and even in the world. "As far as I know, the printing workshop and printing studio in Zhongdaemun have a strong ability to quickly return small orders, which fully meets the needs of the current fast fashion industry." Jin Renshun said.
T11 Fashion Designer Brand Center
When visiting T11 Fashion Designer Brand Center, Jin Renshun immediately found that some of the merchants that have settled in are pure Korean fashion brands. In addition, she also commented that the new look of Chinese designer brands has completely reversed her old impression. Whether it is store design style, commodity trend and quality, it is equivalent to the strength of international designer brands.
South China Selection Center
In the South China Selection Center, Jin Renshun pays close attention to the Chinese live broadcast e-commerce market and the operation mode of the Selection Center. She believes that China's high-speed development of apparel e-commerce has achieved great success, even changing the development model of the industry. It has already become the object of study and research of countries around the world, which is very instructive.
Jin Renshun also visited Cui Baoyong, President of Minbao Textile in South Korea, who has been developing in Guangzhou for more than 30 years
Khmer Rouge: the Frontier of Korean Fashion Entering the Chinese Market ▼
China ROK exchanges have a long history. Over the years, the two sides have promoted each other and developed together, and made remarkable achievements in fashion, culture, commerce and trade.
"This field visit has yielded rich results. In my opinion, the success of Zhongmen lies not only in its advanced ideas and innovative models, but also in the strength and persistence of the Khmer Rouge Group to successfully implement its ideas." As an "old friend" of the Khmer Rouge Group, Jin Renshun believes that with the upgrading and development of Zhongmen, it will bring more cooperation space for China South Korea fashion.
Korean designer brand show
Take the Khmer Rouge Group as an example. For more than ten years, we have actively cooperated and exchanged with Korean fashion people in the fields of culture and art, as well as Korean fashion designers, which has built a bridge for Korean fashion trend culture to enter China and Khmer Rouge, and promoted win-win cooperation between China and South Korea in fashion culture industry.
In 2009, it took the lead in launching the South Korean layer in the Fashion City, introducing Korean Dongmen brand clothing wholesalers, implementing the "Korean governing South Korea" model, giving preferential policies to Korean businessmen, increasing support and other measures, and building the cotton wool into the forefront of Korean clothing brands entering the Chinese market.
Since then, Khmer Rouge has been actively creating a better business environment to help Korean businesses take root in Khmer Rouge, not only injecting Korean fashion elements into Guangzhou Liuhua Clothing Business District, but also driving other professional markets to introduce Korean fashion resources, so that more Korean clothing brand enterprises come to China for development.
In January 2021, Bu Xiaoqiang won Kang Jing, Minister of Foreign Affairs of the Republic of Korea, and awarded the Director (Minister) of Foreign Affairs of the Government of the Republic of Korea the "Special Contribution Award for Promoting the Diplomatic Relations between the Republic of Korea and China and Promoting the Development of Fashion Exchanges between the Two Countries". The award was presented on behalf of Hong Xingxu, Consul General of South Korea in Guangzhou, in recognition of the special contributions made by Khmer Rouge in promoting fashion exchanges between South Korea and China over the years, promoting and participating in the education and construction of Korean overseas Chinese children.
More levels of fashion cooperation between China and South Korea are expected to rise ▼
The biggest feature of the cooperation between China and South Korea in the textile and clothing industry is complementarity. China is the world's largest producer and exporter of textile and clothing products, with obvious international competitive advantages. Guangdong Province is the largest textile and clothing province with the strongest domestic strength foundation; South Korea has strong advantages in textile and garment design, business model, etc.
In recent years, with the enhancement of international fashion exchanges and cooperation, the rapid upgrading and development of China's fashion industry has been promoted. The rise of "national fashion", such as Chinese local fashion brands and local fashion designers, has greatly met the preferences and needs of local consumers, and improved consumers' purchase of local clothing, It has changed the situation of relying solely on the import of international fashion clothing products such as South Korea in the past.
Bu Xiaoqiang said that at present, China's economic development pays more attention to high-quality development and seeks new economic growth points. "The clothing exchange and cooperation between China and South Korea has been developing steadily, and has entered into more levels of cooperation, extending and deepening to all aspects of the industrial chain."
In the future, the Khmer Rouge Group will continue to cultivate the fashion industry and increase financial investment, strengthen international cooperation, deeply connect with global high-end fashion resources, stimulate new quality fashion productivity, and make greater contributions to cultivating a high-level platform for the fashion industry and creating a fashion highland in the Greater Bay Area where global fashion ideas converge.
(Source: Textile and Clothing Weekly)
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