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Silk, Silk, Silk And Satin Enable More Consumers To Wear Intangible Cultural Heritage

2024/9/6 14:56:00 4

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　　 In the silk culture of the Chinese nation for more than 5000 years, damask, silk, and satin represent the changes in textile technology in different periods, bearing rich historical and cultural connotations, and Luo is the best among them.

　　 Luo is a kind of silk fabric with light and thin texture. The warp and weft are intertwined to form pinholes, so that the surface is distributed in strips or patterns. It has a history of more than 5000 years. Compared with damask, silk and satin, Luo has the most complicated process. At the 2024 intertextile autumn and winter noodle accessories exhibition, the reporter saw the unique figure of "Luo" on the booth of Suzhou Jinda Silk Co., Ltd.

　　 "Suro", inheriting intangible cultural heritage skills and culture

　　 Suzhou Jinda Silk Co., Ltd., as a heritage and protection unit of Wu Luo weaving skills, mainly produces and operates silk products dominated by Luo fabrics. Hang Hang, the deputy general manager of the company, said that the company was founded in 1996 and its products have been mainly exported to Japan and South Korea for many years, of which "Luo" products accounted for more than 60% of the Japanese market. In 2013, the company registered and applied for the "Suro" trademark, which also officially opened the prelude to the layout of the domestic market in the same year, bringing this aesthetic essence from the East to more consumers who pursue quality life.

Yang Zhaohua, Vice President of China Textile Industry Federation, Qian Youqing, Secretary of the Party Branch and Chief Supervisor of China Silk Association, and Li Xiaosu, General Manager of Suzhou Jinda Silk Co., Ltd. took a group photo at the Suluo booth.

　　 Through careful layout and unremitting efforts, the Suro brand has become more dazzling in the domestic market. Hang Hang said that since 2014, the company has participated in the intertextile surface accessories exhibition for ten consecutive years. Also by participating in the exhibition, we deeply felt the change of domestic consumers' perception of traditional high-end silk fabrics in the past decade.

　　 "At the beginning of the exhibition, many consumers would come to the booth and ask," What is Luo? "Hang Hang said that we would like to explain to consumers the difference and characteristics between Luo's organizational structure and other silk fabrics. At that time, the public really did not know much about Luo. From 2014 to this year, ten years ago, the questions we came to the booth today were basically about patterns, price, quantity of goods, delivery period, etc., and everyone's understanding of Luo has significantly improved.

　　 At the same time, the market share of Suro brand in the domestic gauze industry is also expanding, and the brand popularity is growing. Hang Hang said that with the continuous improvement of the brand awareness of Suro, consumers' identification ability of Suro is also gradually increasing, which also makes enterprises realize that it is very important for consumers to have a comprehensive and correct understanding of Suro. ?

　　 In this regard, Li Xiaosu, the general manager of Suzhou Jinda Silk Co., Ltd., said that the warp knitted fabric in ancient China was generally called "Luo". It was a kind of silk fabric with twisted warp and weft interwoven to form a twist hole. It was light in texture and elegant in style. It was called "silk and satin" together with the fine products in plain warp fabrics, representing the highest level of ancient Chinese silk fabrics. In the eyes of the ancients, Luo is also the most poetic and humanistic aesthetic symbol of all kinds of silk fabrics. Taihu Lake Basin, with Suzhou as the center, has long been known as the hometown of silk. Silk weaving has a long history, and the silk produced by it enjoys a high reputation in history, known as "Wuluo" in history, especially referring to the silk woven in Suzhou.

　　 "In 1996, the company set up a technical team to tackle the key problems of silk weaving, trial produced a large number of products, overcame difficulties, and recovered precious silk weaving varieties such as flower silk, makeup flower silk, and four warp silk." Li Xiaosu said that the team used three years to recover the production process of the "golden clouds, Zhai lines, and Xia Pei" in the unearthed cultural relics, and systematically summarized the lost four warp chain technique, It has set up an important milestone in the history of Chinese weaving skills.

　　 The company created its own brand of "Suro" in 2013. While exploring the techniques of silk fabrics in different periods, the team, based on the inheritance of traditional culture and the progress of modern science and technology, continued to explore and apply traditional excellent culture, developed and innovated products corresponding to the times with new equipment, new technology and new process, thus enriching the blend of varieties and cultural attributes of flowers, It has improved the level of design and production. By expanding the brand's publicity and influence, "Suro" products have been widely used in modern life.

　　 In 2024, "Suruo" brand products will appear in the fourth quarter of CCTV's National Treasure and the creative program of CCTV's Spring Festival Gala, "New Year's Brocade". The carefully customized clothing will leave a deep impression on the audience, not only letting the audience understand the traditional and exquisite weaving skills of the Song people, but also experiencing the infinite charm of Luo fabrics.

　　 Innovation and exploration of industrial development path

　　 The beauty of Suzhou comes with clothes. The Suluo brand products are a combination of traditional clothing culture and the essence of Gusu culture. They are exquisite, light, cloud like, thin, smooth, beautiful, and breathable. Luo's "return" is no accident in the tide of the national tide and the revival of Han clothing.

　　 Facing the opportunity of national fashion and Han suit craze, "Suro" carries the mission of inheritance and innovation. On the one hand, the "Suluo people" should adhere to the traditional technology, sort out and reproduce the traditional patterns, and maintain the unique charm and cultural connotation of the fabric; On the other hand, we should actively integrate modern design elements and scientific and technological means to improve the practicality and fashion of fabrics. Hang Hang said that the company has invested a lot of energy in product research and development. First, it has repeatedly undertaken the restoration of Hualuo cultural relics. It has worked hard in such fields as the reproduction of gauze cultural relics, the protection and inheritance of intangible cultural heritage, and foreign cultural communication and exchange, and has reproduced the patterns of Chinese ancient traditional silk and those that meet the public's aesthetic standards; The second is to set up a pattern research and development team, carry out new pattern research and development work, and create more products with distinctive characteristics in line with the trend of the times.

　　 In 2021, Suzhou Yarn Art Museum, an exhibition hall with the theme of gauze invested by Suzhou Jinda Silk Co., Ltd., will be officially opened. By displaying the excellent intangible cultural heritage Wuluo craft, it will better protect and utilize silk cultural resources, promote historical culture, and accelerate the construction of intangible cultural heritage.

　　 In recent years, Jinda Silk has been keeping close cooperation with colleges and universities, not only jointly developing patterns and products, but also cooperating with Suzhou University to set up a postgraduate workstation to establish a new link between production, teaching and research. Since 2013, we have carried out close cooperation with Suzhou University and achieved fruitful scientific research achievements, including 8 national invention patents, and 10 new products such as pearlescent powder printed "Suro" products, "Suro" silk dyeing and painting and cultural works of art, double-sided color jacquard woven yarn fabric, etc. have passed the provincial and municipal new product identification, It has won the gold medal and innovation award of "China Four Season Silk Fabric Innovation Competition/Spring Summer Group", as well as many awards such as the Science and Technology Award of Jiangsu Textile Engineering Society, the Science and Technology Invention Award of China Light Industry Federation, and the Suzhou Textile Silk Science and Technology Progress Award.

　　 It is worth mentioning that in 2024, the provincial silk science and technology innovation project "Research on Layered Color Overlay Processing Technology of" Suluo "Jacquard Fabrics" jointly undertaken by Suzhou Jinda Silk Co., Ltd., the School of Arts of Suzhou University and Jiangsu Silk Science Research Institute successfully passed the final acceptance, laying a solid foundation for "Suluo" products to move towards the high-end again.

　　 At the same time, Suzhou Jinda Silk Co., Ltd. embraces the change of the times, and constantly innovates the industrial development model by leveraging e-commerce platforms such as Taobao and Diaoyin, so that the traditional silk culture can be reborn in the wave of modern commerce. Hang Hang said that in the digital era, e-commerce has become an important bridge connecting consumers and brands. The company took the lead in the layout of mainstream e-commerce platforms such as Taobao and Diaoyin, and built a sales network integrating online and offline, so that traditional silk products can cross the geographical restrictions and reach thousands of households.

　　 Wu and Luo style, leading the trend of the times, has a thousand years of ancient charm and blooms contemporary splendor. The beauty of Wu and Luo is the blend of history and modern times. In this era of multiple symbiosis, "Suruo" is telling Chinese stories and delivering Chinese voices in a unique way.