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Beijing Fashion Week Press Conference Held

2024/9/6 17:57:00 0

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　　 Seizing the opportunity of cultivation and construction of Beijing as an international consumption center city, deeply cultivate fertile soil for original design, and gather the momentum of new quality productivity...... SS2025 Beijing Fashion Week is committed to building a fashion ecosystem that integrates diversity and inclusiveness, cultivating new momentum, reconstructing new advantages, and creating a new atmosphere for the capital's fashion culture industry.

　　 In the afternoon of September 5, the press conference of SS2025 Beijing Fashion Week was held at Puxuan Hotel in Beijing. With a clear, introspective, open and inclusive attitude, the theme of this season's Beijing Fashion Week is "clarifying the new and everything". It interprets the platform gene of self conscious driving for the internal and determined exploration for the external, so as to maintain strategic concentration and growth toughness, continue to promote the high-quality development of fashion enabled cities towards "new", and finally create "a wide range of maneuvers and a wide open atmosphere" The city is fashionable and ecological.

　　 Centering on the "Twelve Directions of the Capital City - the Joyful Order of September · the Grand Event of the Capital City", from September 12 to 17, SS2025 Beijing Fashion Week will hold nearly 100 online and offline activities in China Hotel, Xiushui Street, Wangjing Street, Shougang Park, China Century Monument and other places, with a series of activities such as trend release, trade show, fashion forum, digital agenda, fashion enjoyment festival, etc. Among them, WEEK UP Fashion Expo will be the first to appear at the 2024 China International Trade in Services Fair, as an important part of the supply chain and business services exhibition, driving the fashion consumption boom. At the same time, Beijing Rural Commercial Bank and Fangheng Group Chenxi Peninsula will be the official partners of Beijing Fashion Week to support the series activities of SS2025 Beijing Fashion Week.

　　 Wu Yuhong, Deputy Director of Beijing International Service Trade Affairs Center, Gu Weida, Chairman of the Presidium of Beijing Fashion Week Organizing Committee, Secretary of the Party Committee and Chairman of Beijing Fashion Holdings Co., Ltd., Guo Yonghao, Deputy Secretary of the Party Committee, Director and General Manager of Beijing Fashion Holdings Co., Ltd., Duan Tiyu, Member of the Standing Committee of the Party Committee and Deputy General Manager of Beijing Fashion Holdings Co., Ltd, Zhang Qing, Director of the News Program Center of Beijing Radio and Television Station, Zhang Yongping, Chairman of Beijing Xiushui Street Business Management Co., Ltd., Huang Lujing, Director and General Manager of Beijing Shoulv Huilian Technology Co., Ltd., Yu Xiaoyang, Secretary of the Party Branch and Executive Deputy General Manager of Beijing Shoulv Huilian Technology Co., Ltd., Secretary General of Hebei Leather Fashion Industry Alliance Pan Guangyi, Director of Xinji Industrial Design Innovation Center, Wei Xiaoying, Deputy Director of the Publicity Department of Beijing Fashion Holdings Co., Ltd., Duan Zhiqiang, Secretary of the Board of Directors and Director of the Office of Beijing Fashion Holdings Co., Ltd., Executive Director of Beijing Fashion Week Co., Ltd., Director of the Brand Development Department of Beijing Fashion Holdings Co., Ltd Zhang Fangfang, General Manager of Beijing Fashion Week Co., Ltd. and other leading guests attended the press conference.

　　 At the press conference, Beijing Fashion Holding Co., Ltd. signed a strategic cooperation agreement with Beijing Xiushui Street Business Management Co., Ltd., and Beijing Fashion Week Co., Ltd. signed cooperation agreements with Beijing Shoulv Huilian Technology Co., Ltd. and Hebei Leather Fashion Industry Alliance. In the future, it will make multi-dimensional progress from the perspectives of commercial channel expansion, data integration, regional coordination, etc, Jointly promote the integrated and innovative development of the fashion industry.

　　 Wu Yuhong, Deputy Director of Beijing International Service Trade Affairs Center, said in his speech that Beijing Fashion Week continued to lead the in-depth transformation and upgrading of the capital's fashion industry with new scenes, new technologies and new tracks; Build new competitiveness and lasting power for the construction of Beijing as an international consumption center city with new ideas, new models and new business types. This season's fashion week will include activities in the service trade fair, rely on the national, international and comprehensive exhibition platform to stimulate fashion consumption vitality, and promote the construction of an internationally competitive fashion consumption ecology.

　　 Gu Weida, Chairman of the Presidium of the Organizing Committee of Beijing Fashion Week, Secretary of the Party Committee and Chairman of the Board of Directors of Beijing Fashion Holdings Co., Ltd., said in his speech that since its inception, Beijing Fashion Week has always adhered to the firm original intention of resonating with the development of the capital, forge ahead, innovate and change, lead the fashion culture industry to improve quality and upgrade, base itself on the new era, take a higher position, take a stronger responsibility Make greater efforts and take more practical measures to further assist the construction of Beijing as an international consumption center city.

　　 Zhang Fangfang, Head of Brand Development Department of Beijing Fashion Holding Co., Ltd. and General Manager of Beijing Fashion Week Co., Ltd., introduced the overall situation of SS2025 Beijing Fashion Week from the aspects of fashion landmark extension, digital technology guidance, consumption quality improvement and expansion, and creative resource gathering. She said that this season's Beijing Fashion Week will gather multiple forces, elaborately create a series of grand events integrating fashion, culture, science and technology and consumption in the capital, and show the diversified face of the capital's fashion culture industry with wonderful trend activities.

　　 Renewal field: landmarks are extended and full of tidal force

Guo Yonghao (left), Deputy Secretary of the Party Committee, Director and General Manager of Beijing Fashion Holdings Co., Ltd., and Zhang Yongping (right), Chairman of Beijing Xiushui Street Business Management Co., Ltd., signed a strategic contract

　　 SS2025 Beijing Fashion Week will explore more landmarks for the trend release activities, open up a new field, gather well-known designers and brands at home and abroad to make a strong voice, further expand the space for the coexistence of fashion and the city, and help the construction of Beijing as an international consumer center city.

　　 The Xiushui Street, known as "China's first foreign related city" and "the world's first legendary street", is an international window to promote China's national fashion brands and foreign cultural exchanges. The SS2025 Beijing Fashion Week will set up a "national fashion creative show" here. On September 12, the opening ceremony of SS2025 Beijing Fashion Week and the "Hello Beijing" - Raymond 1940 Miyi × Zhang Kaihui 2025 Fashion Conference will be held in Xiushui Street Square, opening the prelude to this season's fashion week. Xuelian, Dikewen, Heyufang, Hanfu&Longteng Hantang, PURMULTI Wu Li · Yue Chao, Shu Yun Jin Hua, Gongqing City Warm Down, Fashion Hebei Day · Xinji Brand Release, Hotan Adles Theme Release Show, etc. will also appear one after another to shine with oriental design aesthetics.

　　 The venue of China Hotel, with the launch of new products as the core, will welcome Hu Sheguang, Zhang Kejia, Hao Jia and other well-known designers to launch activities Major brands and new design forces, such as AC.HOUSE, BoA Mann, PURE TOUCH, leader refrigerator × ANKIMEKI joint release, beam · b é b é trend release, Beijing Fashion Week young designers collection show, lead fashion aesthetic feast with the momentum of original design. On September 17, the closing ceremony of SS2025 Beijing Fashion Week and the "Three Rivers Originating from 'Jade' See Beijing" - Li Wei × Qinghai Yushu special event will also be staged in China Hotel. Professor Li Wei, the professor in charge of the Department of Dyeing, Weaving and Garments of the Academy of Fine Arts of Tsinghua University and doctoral supervisor, will bring a fashion culture theme show full of creativity.

　　 Wangjing Street, the venue for the release of fashion art, Beijing Fangshi, Zuyao SONG, Sun Jinna × ALFRONCE, Dounai, DONGFZZ × QUARKXIU, Little Crane seed&soul、minipeace、 Long Manchen AM/JASMINE and other cutting-edge brands and art brands will show the trend of diversified fashion trends here.

　　 In the venue of the China Millennium Monument, the "four seasons" time flow and the beauty of nature - the Red Pavilion Cheongsam 2025 SS conference will show the beauty of the integration of traditional clothing and modern design; The Wukesong Wanda Plaza venue, the exceptional brand "Show What You See", and Dongba Wanda Fashion Adolescence Festival and other activities will all bring a new scene style experience.

　　 Stronger Digital Intelligence: New Qualities Emerge and Cool the Future

Duan Zhiqiang (left), Secretary of the Board of Directors and Office Director of Beijing Fashion Holdings Co., Ltd. and Executive Director of Beijing Fashion Week Co., Ltd., signed a strategic contract with Huang Lujing (right), Director and General Manager of Beijing Shoulv Huilian Technology Co., Ltd

　　 The only way to achieve high-quality development of fashion industry is to promote the strong combination of digital and fashion with the trend of science and technology, and stimulate the vitality of new quality productivity. SS2025 Beijing Fashion Week is deeply integrated into the digital development boom, aiming to lead the fashion industry to grasp the future development path and direction relying on digital technology.

　　 The new digital fashion chapter, with the theme of "ECHOES OF SPACETIME", will join hands with a group of digital artists to create a pioneering activity, lead the audience to cross the boundaries of reality, swim in the new frontier of digital fashion, and cooperate with the digital community of EST fashion creative talents to jointly explore and cultivate creative stars in the field of digital fashion.

　　 During the SS2025 Beijing Fashion Week, the 2024 China Fashion Economic Forum hosted by the China National Garment Association, China Textile Publishing House Co., Ltd., and Beijing Fashion Holding Co., Ltd. will focus on the theme of "AI Shines New, Wisdom Leads the Future", and will conduct in-depth analysis on topics such as discipline development, technological innovation, software and hardware upgrading related to generative artificial intelligence (AIGC), It will build an effective platform for clothing enterprises to support decision-making and integrate resources.

　　 During the current Beijing Fashion Week, the 2024 Beijing Fashion Week Photo Contest will take the theme of "non-linear growth WAYS TO UNKNOWN" to lead fashion photographers to explore a broader creative space with advanced digital technology and jointly open a new era of digital fashion full of imagination and innovation.

　　 More business types: improve quality and expand capacity through consumption

Duan Zhiqiang (left), Secretary of the Board of Directors and Office Director of Beijing Fashion Holdings Co., Ltd., and Executive Director of Beijing Fashion Week Co., Ltd., signed a strategic contract with Pan Guangyi (right), Secretary General of Hebei Leather Fashion Industry Alliance

　　 This year, the cultivation and construction of Beijing as an international consumption center ushered in the third anniversary, SS2025 Beijing Fashion Week actively responds to and thoroughly implements the relevant requirements of Beijing Municipal Bureau of Commerce's Work Points for Cultivating and Constructing an International Consumption Center City in 2024, closely follows the trend of consumption upgrading, and creates new consumption models, new business forms and new scenes through trade shows, "Fashion Joy Festival", joint brand product sales and other forms to promote the integration and development of fashion consumption and commerce.

　　 As one of the major events of this year's Beijing Fashion Week, this WEEK UP Fashion Exhibition is themed "City Rover" and will be held in Hall 11 of Shougang Park. Beijing Gongmei, Daoxiangcun, Wu Yutai, Baihua, Beijing Tongrentang and other time-honored brands made new appearances, as well as cross-border art installations, art performances, intangible cultural heritage experience, creative release, industry forums, theme salons and other activities, to jointly create a high immersion, high-quality exhibition feast for participants and stimulate fashion consumption vitality.

　　 SS2025 Beijing Fashion Week "Fashion Joy Festival" consumption linkage activity, with the theme of "Joy Enjoying Boundless Fashion", will link Wanda Business Management Beijing City Company's 11 commercial squares in Beijing, more than 10 shopping malls under Wangfujing Group, and Bosiden, Beijing Gongmei, Xuelian, PURE TOUCH Jinggong 1961, Gong Yi, the flagship store of Chinese ice and snow goods, the Asian Winter Games franchise retail store and other brands and merchants participated in creating a consumption boom online and offline. A variety of preferential promotion measures and fashionable consumption experience create an immersive experience for consumers that integrates shopping, entertainment and culture.

　　 In addition, this season's Beijing Fashion Week has reached cross-border cooperation with such brands as Enervite Orovita, Blueclass Yogurt, Banshanlan Private Tea, Old Cheers, 7:5 Drinking Natural Spring, and launched a number of co branded products. At the same time, the "Fashion Fit Fusion", a fashion and health salon, was jointly held with Textile and Garment Weekly magazine to unlock a new consumer fashion that pays equal attention to fashion and health.

　　 Further link: incubate creativity and gather resources

　　 Committed to giving full play to the function of the platform to help design upgrading and commercial transformation, cultivate and incubate excellent design talents, this Beijing Fashion Week will continue to launch the support plan for young designers, deliver the voice of Chinese design values, and provide all-round services and support for Chinese young designers to show their talents and exchange ideas, At present, it has successfully attracted wide attention from new designers around the world.

　　 At the same time, in order to further accelerate the gathering of commercial and industrial resources and deepen the construction of the capital's fashion ecosystem, Beijing Fashion Week will closely cooperate with Beijing Xiushui Street Business Management Co., Ltd. to build a fashion industry platform integrating creative display, trade exchange, marketing and promotion for Chinese local brands and designers; Cooperate with Beijing Shoulv Huilian Technology Co., Ltd. to jointly operate the e-commerce account of Beijing Fashion Week's dithering platform, and open the "show and buy" business model through the talent matrix number to help brands connect seamlessly to the consumer market after the show, playing a new chapter in the integration of fashion and e-commerce; Strategic cooperation was reached with Hebei Leather Fashion Industry Alliance, enabling Hebei leather industry brand building and innovation upgrading, and effectively helping the coordinated development strategy of Beijing Tianjin Hebei.

　　 Fashion culture casts the soul, digital technology empowers, strong resource synergy, and diversified consumption activates... By deeply reaching and carving every inch of the fabric of the capital's fashion industry, SS2025 Beijing Fashion Week will continue to build the key support for the platform's resilient growth, integration and symbiosis, inject new era connotation into the capital's fashion with a new look, and go to the city's new future.