Bosiden Beijing Sanlitun Peak Concept Store Was Grandly Opened, And Joined Hands With Gu Ailing To Open A New Height Of Peak Spirit

On December 7, 2024, BOSIDENG, a Chinese down jacket expert, ceremoniously opened its new generation of peak concept store in Sanlitun, a fashion landmark in Beijing, marking another milestone in the brand's high-end market layout. The theme of the opening activity is "See you at the peak", which represents Bosiden's vision of exploring the unknown and challenging the limits with consumers. Gao Dekang, chairman of the Chamber of Commerce of Textile and Garment Industry of All China Federation of Industry and Commerce, founder of Bosiden brand, chairman and president of the Group's Board of Directors, joined hands with Gu Ailing, the brand spokesman, and many brand friends to witness this glorious moment, and started a journey of peak with challenges and breakthroughs.

(Bosideng Beijing Sanlitun Dengfeng Concept Store)

　　 Pay homage to the spirit of mountaineering and continue the brand glory

Human's conquest of mountains is both desire and instinct. From ancient times to the present, people have created many peak moments when encountering snow storms and natural dangers. In order to conquer mountains, some people fight alone, some walk together, some start upward because of love and vision, and some stick to themselves by fighting and breaking through. From one person to a group of people, climbing is never just a sport, it is more an attitude and a mission.

Inspired by the spirit of honoring the summit, Bosiden Beijing Sanlitun Peak Climbing Concept Store focuses on the "three poles" - Mount Qomolangma, the South Pole and the North Pole. The store is presented as "Mount Qomolangma+Dragon of Ice and Snow". A lifelike jade dragon hovers on the top of Mount Qomolangma, symbolizing the grandeur of nature. Speaking of the design concept, Song, the director of Bosiden Image Management Center, traces the profound details of the Dengfeng concept store: since the birth of the Year of the Dragon in 1976, Bosiden has stood proudly at the peak of China's down industry after 48 years of unremitting struggle, known as the "Dragon of Ice and Snow". This title not only highlights the outstanding achievements of Bosiden, but also echoes the cultural identity of the Chinese nation as "descendants of the dragon". Beijing, as the capital of emperors with a long history, is also the symbol of the true dragon and the emperor. Therefore, it is an auspicious move of "Three Dragons Gather Three Creations" to open the Peak Concept Store in Sanlitun, Beijing, on the occasion of the new Year of the Dragon in 2024.

Song Yiyi also shared his personal understanding of the spirit of mountaineering. He believed that the spirit of mountaineering coincided with his life path of constantly pursuing dreams and daring to make breakthroughs. Bosiden Beijing Sanlitun Dengfeng Concept Store, as a concentrated display window of brand spirit, aims to deeply root this Dengfeng spirit in the hearts of every customer. Through elaborately created space experience, Bosiden conveys to customers its tenacious will to explore the unknown and constantly climb the peak. Here, every customer who steps into the Dengfeng concept store can deeply feel the Dengfeng lifestyle advocated by Bosiden, which is an infinite yearning for the unknown world, a brave challenge to the limits of oneself, and what's more, the charm of Bosiden's brand - the courage to explore, constantly climb, and never stop.

The whole store structure is divided into two layers. The first layer is themed with "meeting at the peak" and divided into four parts: departure, peak, journey and return. Inspired by the scene of Mount Everest, it symbolizes the supreme spirit of climbing the summit and the firm belief in the blood of the Chinese people, implying Bosideng's unremitting pursuit of higher dimensions, and interpreting the brand's climbing gene. The second floor, with the theme of "infinite possibility", presents the scene space of conquering the polar region and challenging the energy outside the boundary through the creation of the northern and southern polar glaciers and aurora scenes, implying that Bosiden moved from the peak to the infinite possibility, bringing a double feast of vision and soul.

(In store structure of Bosideng Beijing Sanlitun Dengfeng concept store)

　　 Explore the top of spirit and challenge the limit

The way to conquer the three poles is not just a challenge. In order to let every customer deeply feel the climbing gene that is bold in exploration and continuous climbing, on the day of the event, Bosiden created a forum for life stories of "seeing the peak", especially invited Gao Dekang, the founder of Bosiden, and Eileen Gu, the brand spokesperson, the world champion, Representatives of the Chinese mountaineering team, focusing on "climbing more than the summit, see each other", shared their own climbing journey from different perspectives and invited the public to meet at the summit.

Life is not just a mountain. Only by daring to make breakthroughs can we see more landscapes and appreciate the infinite possibilities of life. In the sharing, Bosiden member representatives, guided by their own experiences, told how women constantly break through themselves and explore the infinite possibilities of life in the unlimited journey of life. She believes that the peak of life is not a static height, but the persistence and pursuit that is always on the road - a life without limits, naturally without limits. She extends this spirit of daring to break through and pursue dreams to all areas of life. Whether it is love, life or work, she encourages the public to dare to try and leap, Not bound by traditional labels and concepts.

Gao Dekang, the founder of Bosiden, went a step further and recalled the original intention of starting a business from scratch: because he had seen countless Chinese people suffer from cold due to lack of warm clothing, he vowed to make a good down jacket, so that everyone in China can warm up in winter, and kept striving to inspire the career path with family and country feelings, leading the domestic down jacket industry to the world.

Pursue the peak of the limit, and move upward. Every step is a height. As the spokesman of Bosiden brand, Gu Ailing came to the activity site of Bosiden Beijing Sanlitun Peak Climbing Concept Store after winning the finals of the Women's Freestyle Skiing Team of the World Cup of Snowboarding and Freestyle Skiing U Field Skills in the 2024-2025 season. Although she suffered an unexpected fall in the first round of the competition, she quickly adjusted her state and climbed to the peak of skiing with perseverance, which explained that real success lies not only in medals, but also in the courage and determination to never give up in the face of difficulties and to explore the unknown boundaries. At the "See You at the Peak" Life Summit Story Forum, Gu Ailing also shared his pursuit of life of pursuing human limits and climbing the top of skiing, She said: "Every challenge in the ski resort or every step of the journey of life marks a new height, and the true spirit of mountaineering is to always keep the original mind, constantly break through the will and achieve self transcendence." It is this "spirit of mountaineering" that supports her to overcome many difficulties and forge ahead firmly, To challenge more impossible sources of power.

("See the Summit" Life Summit Story Forum: Gao Dekang, Founder of Bosiden Brand, Chairman and President of the Group Board of Directors, and Gu Ailing, Bosiden Brand Spokesman)

　　 Demonstrate extreme ingenuity, and technology leads the trend

As the best carrier of the spirit of mountaineering, Bosiden's mountaineering series combines cutting-edge technology and fashion design, with both peak performance and style aesthetics, aiming to provide consumers with the ultimate warmth experience and help them easily control the extremely cold scene.

(Bosideng Peak Climbing Series)

Bosiden polar extreme cold series adopts Bosiden's first dynamic cold protection technology, which can effectively resist the extremely cold environment of - 50 ℃. A series of innovative materials and powerful functions guarantee all-round and multiple care, from human thermal filling system, cold spot filling technology, thermal energy feedback technology patent technology to practical structure, to maximize the warmth retention performance. At the same time, through the patented technology of the heat and moisture force balance system and the gill type moisture exhaust breathing system, as well as the 360 ° technology wind proof system and the ultimate lightweight materials, we can achieve multiple advantages such as wind resistance, steam permeability, lightweight, etc., create an outstanding wearing experience, so that consumers can enjoy warmth while also maintaining comfort and fashion.

In terms of product design, Bosiden polar extreme cold wanders between peak performance and modern style, pays attention to the combination of details and quality, the shape is durable, and adopts unique style design and detail treatment, such as polar bear plush cabin structure and 360 ° cold spot free windproof design, to ensure that every inch of skin can be fully protected. In addition, the use of colors from China red, which is leading the trend, to bright and dazzling Zhongshan blue, polar sky blue, and so on, also demonstrates the profound achievements in color aesthetics of Dengfeng series, which can be easily controlled whether it highlights high-end style or plays with relaxed style.

(Bosten Polar Extreme Cold Series)

Bosideng Polar Cold series activities have also landed in the Bosideng store in Xi'an before, and are planned to land in the Bosideng store in Chengdu in the middle and late December, which will inject new vitality and passion into the winter market and lead the new fashion of winter clothing.

　　 From the polar region to the world, to transmit the spirit of summit

From the first expedition with the Chinese Arctic Expedition, to the second battle with the "Snow Dragon" Antarctic Expedition, to helping the Chinese mountaineering team complete the elevation survey of Mount Everest, Bosideng has witnessed with the climbers, forged ahead, and always adhered to and continued the profound understanding of the spirit of mountaineering and the persistent pursuit of excellence.

In the future, Bosiden will continue to adhere to the brand spirit of "reaching the peak, fearless forward", take technology as the lead, fashion as the drive, continue to explore and innovate, climb the new peak of heat preservation technology, provide consumers with higher quality products and services, let warmth and fashion go together, and let the spirit of climbing the peak continue to inherit.