Promote Quality With Innovation And Lead The Future | The 2025 SIUF Clothing Innovation Conference Was Successfully Held!

On January 10, the 2025 SIUF Apparel Innovation Conference of "Promoting Quality with Innovation, Leading the Future" was successfully held in Wuzhou Hall of Shenzhen Wuzhou Hotel. Secretary General of China Textile Industry Federation Xia Lingmin, He Yifei, Director of the Social Work Department of Shenzhen Municipal Party Committee, Secretary of the "Two New" Working Committee of Shenzhen Municipal Party Committee, Ping Ping, Member of the Party Leadership Group and Deputy Director of Shenzhen Municipal Bureau of Industry and Information Technology, Full time Deputy Secretary of the Party Committee of Shenzhen Municipal Bureau of Commerce and First level Investigator Yao Wenkai, Wang Fangcheng, member of the Standing Committee of the Guangming District Committee, member of the Party Leadership Group of the Guangming District People's Government, and deputy head of the District, Lin Yunfeng, president of the China Knitting Industry Association, Lu Shaobo, president of the Guangdong Textile Association, Gao Lin, first secretary of the Federation of Social Organizations, and president of the Shenzhen Underwear Industry Association Chairman of Zhongrui Wisdom International Holdings Co., Ltd Hu Zhibin, representatives of various industrial clusters in Shenzhen, Foshan, Shantou, Zhongshan, Dongyang, Dongguan, Changle, Ruian, and other leading enterprises in the industry: Urban Beauty, Love, Huijie Group, An Lifang, Virgin, Hongxing Clothing, Leika, Lanjing, Beijirong and other leading enterprises in the upstream, international partners, media and other guests visited the scene. At this meeting, the chairman and CEO of Metropolitan Beauty Group Zheng Yaonan was elected the fourth president of Shenzhen Underwear Industry Association.

　　 A new chapter will be created

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　　 President of Shenzhen Underwear Industry Association and Chairman of Zhongrui Smart International Holdings Co., Ltd Ho Chi Bin In his speech, he said that the Association had successfully held the SIUF China International Brand Underwear Exhibition and held the "Charming East" Design Competition and the SIUF International Supermodel Competition for many years, of which "Charming East" had jumped to the BIDA International Closer Garment Design Award this year, and this series of measures had greatly improved the international popularity and influence of Shenzhen's underwear industry. At the same time, the Association has organized several industry exchanges to effectively promote in-depth cooperation and resource sharing among member enterprises. In 2024, the Association was listed in the first "High Quality 100 of Shenzhen Industry Associations and Chambers of Commerce", and won the honorary title of 5A social organization in Shenzhen for three times. It is believed that under the leadership of the new president, Shenzhen Underwear Industry Association will open a new stage of development and achieve a more ambitious goal.

　　 Secretary General of China Textile Industry Federation Xia Lingmin In his speech, he said that Shenzhen is an important base for China's underwear industry and a model city for innovation driven development. Shenzhen underwear industry has built a number of outstanding brands with international competitiveness by virtue of a complete industrial chain layout, leading design ability and high-quality market environment. The Association has played an irreplaceable role in promoting the standardization, branding and internationalization of the industry. From building an exchange and cooperation platform to promoting the formulation of industry standards, from supporting enterprise technological innovation to promoting international market expansion, the Association has injected continuous power into the development of Shenzhen's underwear industry.

At the general meeting, Executive Vice President and Secretary General of Shenzhen Underwear Industry Association Zhang Fengwei Report on the work of the third council of the Association. In the past four years, the Association has actively played a leading role in party building, consolidated the foundation for the development of the Association and won many awards. The Association has successfully held China (Shenzhen) International Brand Underwear Exhibition for many years, and the exhibition has become an important window for communication, display and cooperation in the underwear industry at home and abroad. At the same time, the Association carried out special activities in the industry, continued to build core competitiveness and strengthen industrial exchanges and cooperation, strengthened regional brand building, deepened domestic and foreign market promotion strategies, actively expanded innovative service models, devoted to public welfare undertakings, and enthusiastically fulfilled social responsibilities.

The meeting listened to and voted on the work report and financial report of the third session of the Board of Directors and the Board of Supervisors, as well as the new vice presidents and director units. The fourth general meeting and general meeting of Shenzhen Underwear Industry Association gave birth to a new leadership, Chairman and CEO of Urban Beauty Group Zheng Yaonan He was elected the fourth president of the Association, Zhang Fengwei as the full-time vice president, and Shi Yafei as the secretary general.

▲ Xia Lingmin, Secretary General of China Textile Industry Federation, awarded the plaque to Zheng Yaonan, the newly elected president

Zheng Yaonan, the new president, delivered a speech at the conference and expressed heartfelt thanks for your trust and support. He said that the global market sees China, which has become the "top" in many economic fields in the world. Underwear is a traditional industry, but its development in China is still young. Facing the future, President Zheng shared the following thoughts and plans: first, strengthen industry guidance and enhance overall competitiveness: the Association will actively promote the formulation and implementation of industry standards, strengthen product quality supervision, and maintain the benign development of the industry; Encourage enterprises to increase R&D investment, promote technological innovation and industrial upgrading, and actively cooperate with universities, scientific research institutions, etc; Second, deepen exchanges and cooperation and expand the international market: the Association will strengthen exchanges and cooperation with the government, business associations and enterprises, jointly hold various exhibitions, forums and other activities, build an international exchange platform and promote the international development of Shenzhen underwear brands; The third is to promote national culture and show the charm of underwear: by continuing to hold activities such as China Underwear Culture Week and industry design contest, the unique charm and confidence of national culture of underwear will be shown.

▲ New President: Chairman and CEO of Urban Beauty Group

▲ Lin Yunfeng, President of China Knitting Industry Association, presented honorary president to Hu Zhibin

▲ Zheng Yaonan, the new president, awarded Shi Yafei the Secretary General's letter of appointment

▲ Award Ceremony

　　 Gather together to seek a new future

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The 2025SIUF innovation conference for personal clothing provides an opportunity for guests to have in-depth exchanges and seek common development in the forefront of the industry, and to jointly carry out in-depth discussions and detailed analysis in multiple dimensions around "new markets, new retail, new smart manufacturing, new materials, and new tools".

　　 Vice President of Aime and General Manager of Hu Xi and Aimei Business Department Yang Yan The theme is "New Market: Focus on Consumer Trends, Subdivide New Brand Growth Opportunities". She said that she admired Yida for its commitment to ergonomic research, material innovation and consumers' experience of beauty. At the same time, she also cared about women's health and sustainable development. In recent years, Love has captured that consumers pay more attention to health, self growth and long-term use value; Brands with the ability to formulate industry standards can be more trusted by consumers; The society is rapidly entering the "era of living alone", and the pet economy is booming. For this reason, its Huxi brand filled the gap in the industry, promoted the establishment of the industry standard of "Textiles for Sensitive Skin" in China, and launched the series of products of Aimei Cat Hair Fluff for the "era of living alone", which received positive feedback from the market.

　　 Person in charge of Xiaohongshu commercial underwear industry Lingjun In the theme sharing of New Retail: Let Grass Growing and Business Go Together, we analyzed three trends of intimate clothing/underwear on the Little Red Book platform: first, the industry, businesses and goods in the minds of users are accelerating changes; Second, the business of planting grass is closer to business; Third, more businesses have made achievements in closed-loop e-commerce in Little Red Book.

　　 Zhong Shihui, Vice President of Virginia Group New Intelligent Manufacturing: R&D Innovation Building the Core Driving Force, shared the development strategy, business orientation, intelligent production, system blueprint, equipment intelligence and management intelligence of Virginia Group. Based on the diversification strategy, Virginia is constantly upgrading and expanding the Chinese market, looking for market growth with leading differentiated products. In the future, it will also empower products with innovative technologies to provide consumers with more differentiated product choices.

　　 Liu Hui, Vice President of Tangsi Fashion and Industry Research Institute New Materials: The Future of Fiber Path The speech of Tang Si's contribution to sustainable new fashion said that, by practicing the development concept of "technology, green and fashion", Tang Si ? Innovate sustainable fashion industry path, from product planning, process design, technological innovation to fashion release, and connect Tangsi ? With "green, low-carbon, recyclable" as the main line of multiple value chains, systematically develop innovative fabrics and share Tang silk ? The application scenario is to create the "Tang Silk Ecosphere" and constantly provide solutions for the shaping of sustainable fashion brands.

　　 Zhong Chao, founder of LOOK AI In the speech "New Tools: Reshaping Fashion and Creativity, Unlocking New Design Paradigm", he said that in the era tide of technology driven innovation, LOOK With advanced AI technology, AI has greatly shortened the cycle from the germination of ideas to the completion of design and sample review, and generated a variety of fashion design schemes. Users can also rely on AI according to their own preferences and unique needs Presentation and expression, personalized modification and precise adjustment of the design scheme, so that the final design results and personal taste and style perfectly match.

In order to strengthen industry self-discipline, encourage industry innovation, and promote fair competition and healthy development of the industry, the Conference issued the Convention on Self discipline of China's Underwear Industry. Urban Beauty Group, Aime Group, Huijie Group, Anlifang Holdings, Virgin Group, New Yongsheng Group, Leika, Lanjing Group, Saiyang Group Representatives of leading enterprises in the industry came to the stage to jointly sign.

Xia Lingmin, Secretary General of China Textile Industry Federation, Lin Yunfeng, President of China Knitting Industry Association, Lu Shaobo, President of Guangdong Textile Association, and the First Secretary of the Joint Party Committee of Shenzhen Federation of Social Organizations Gao Lin, President of Shenzhen Quality Association Li Rong, Vice President and Secretary General of Circulation Branch of China Textile Industry Federation Wang Shuiyuan, Vice President of Shenzhen Underwear Industry Association SIUF, Founder of China International Brand Underwear Exhibition Zhang Fengwei witnessed this important moment together. The convention aims to respond to the guiding spirit of the central government of "innovation and strengthening industry self-discipline", promote the healthy and sustainable development of China's underwear industry, maintain market order, protect the legitimate rights and interests of consumers and enterprises, and enhance the overall competitiveness of the industry.

　　 Exhibition of the new 20, win-win future

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Striving for 20 years, SIUF20 anniversary is based on "new period, new leap and new service" Starting from the positioning of "New Future", we will create an efficient and ultimate new communication platform with refined layout, promote enterprise branding, fashion, diversification and internationalization through innovation, and explore the infinite possibilities of the industry.

　　 Executive Deputy General Manager of SIUF China International Brand Underwear Exhibition Li Jiangang The highlights and preparations for the 20th anniversary of SIUF were released. The 20th China International Brand Underwear Exhibition will be held in Shenzhen Convention and Exhibition Center (Futian) on March 25-27, 2025. The 20th anniversary of SIUF will hold U30 Global Underwear Industry Summit, China Underwear Summit, Golden Belly Bag Award Ceremony, 2025 'BIDA International Bodysuit Design Award, SIUF International Supermodel Competition Finals and nearly 80 brand fashion release shows during the exhibition, leading the new trend of global underwear fashion. At present, various preparations for the exhibition are being actively and orderly promoted, and the invitation of guests and buyers is progressing smoothly.

SIUF China International Brand Underwear Exhibition held a strategic cooperation ceremony with the national underwear brand Metropolis Beauty on the spot, and the two sides announced that on March 26, the "Metropolis Beauty 25 Autumn and Winter New Product Release Conference and the Night of Metropolis Beauty Fashion Gala of China Underwear Culture Week" will be bright and blooming. For the industry, for the enterprise, and for the whole industry chain, this high-level event will certainly open a new path for the industry. In addition, urban beauty brand ambassador: world champion of short track speed skating Liu Shaolin and Liu Shaoang will make their debut on the 20th anniversary of SIUF, and other first-line stars will parachute! The strong combination of "national brand" and "world champion" will further strengthen the brand image of urban beauty national underwear and champion selection.

SIUF China International Brand Underwear Exhibition and National Underwear Metropolis Beauty signed a strategic cooperation agreement on the spot, marking that the two sides will work together to explore new opportunities in the clothing industry and expand the global influence of Chinese underwear.

As domestic brands gradually increase the priority of their overseas layout and seek new opportunities for development, SIUF, together with Aisabill, a well-known independent cross-border e-commerce station, Sai Wensi, a one-stop overseas celebrity marketing expert, and Stardisk, a cross-border "going global" brand, will help Chinese underwear brands go overseas. At the same time, "bringing in" is a two-way effort to promote win-win results. SIUF's international upgrading will unite with AIX, an official partner in Southeast Asia, and Shenzhen Sino Italian Trade Promotion Association&MP, an Italian regional partner LIFESTYLE、 China Italy Business Promotion Association in Shenzhen, Italy&Nexus Group and South Korea MREFAIR have introduced more high-quality global partners, bringing more overseas opportunities for SIUF20 anniversary exhibitors.

　 Happy reunion

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The awards at the ceremony were generous, and the surprises came one after another. The wonderful dance, the emotional "good voice" and the infectious SIUF international supermodel performance ignited the atmosphere of the scene!

Standing at the top of the times and sharing the responsibility of the times, SUA&SIUF will work together with Chinese close fitting apparel enterprises to replace homogenization with differentiation and value, win the uncertain inner volume market with deterministic logic, and promote the high-quality development of Chinese close fitting apparel enterprises. The 2025 SIUF Closer Garment Innovation Conference of "Promoting Quality with Innovation, Leading the Future" was successfully held, and all strategic cooperation was finalized. More highlights will be presented on the scene. From March 25 to 27, Shenzhen (Futian) Convention and Exhibition Center will be in full bloom. We look forward to your visit!