CCTV'S Tianxia Finance Focuses On Jimo Clothing Wholesale Market

　　 Recently, CCTV《 Tianxia Finance 》In the section of "Market before the festival", the column focuses again on the Jimo clothing wholesale market, which is the hot model of New Year clothes. With fashionable design, fast style update and high cost performance, Jimo clothing wholesale market attracts a large number of consumers every day. On January 13, when visiting Jimo Clothing Wholesale Market, the reporter saw that there were many people coming and going in the market, and more than 5200 merchants were busy preparing and delivering goods. In addition to the citizens who come here to buy clothes, many foreign businessmen also come here to replenish before the festival. The market is filled with a strong flavor of New Year. The reporter learned that in addition to the popularity of new Chinese style clothing, Zhang satin and sable velvet have also become popular. In addition, the zodiac costumes with snake patterns are also popular with consumers. ?

　　 "New Chinese style" continues to sell well ?

　　 Since the beginning of last year, "new Chinese style" clothing has quickly swept the fashion industry like a strong east wind. The square breasted and buttoned skirt embroidered with ink and bamboo, the tie up jacket with green plum pattern, and the fresh and elegant slant breasted cloth clothes... In a new Chinese clothing store in Jimo Clothing Wholesale Market, a variety of new Chinese clothing styles are gathered. "The popular fabric this year is Song brocade. Song brocade overcoats with dark satin embroidery are the most popular." The store leader pointed to a row of shelves full of straight skirts and said, "It was popular last year Horseface skirt This year, jeans and wool skirts with Chinese elements are popular, and many customers order thousands of pieces at a time. " ?

In another new Chinese style clothing store, several online merchants doing live broadcasts were busy selecting models. They told reporters, "Now consumers pay great attention to the practicality of clothing, and like to design exquisite and daily wearable styles. The design should not only have traditional elements such as embroidery and buttons, but also pay attention to innovation to make clothes more modern." The female shopkeeper said that the clothes in the shop were designed by her own family. "Not only young people, but also mature women and old people love the new Chinese style. Young people can choose a more lively style, while older people prefer a dignified and generous style." She added with a smile.

　　 Zodiac costumes are popular ?

　　 Jirandi Clothing Store, located in Area A of Jimo Clothing Wholesale Market, displays silk padded jacket Song brocade Vests, Zhang satin goose down clothes... Each dress is like a work of art. Ms. Zhao, the shopkeeper, is holding a Song brocade jacket with "dragon and phoenix wear lotus" to recommend it to the guests. Ms. Zhao said that the store sells more vests and cotton padded jackets recently, and many customers like Song Jinhe Zhang satin The fabric, especially the zhang satin, "the surface of the fabric is hand crocheted with three-dimensional patterns, among which there are especially many people who choose the 'eight treasure gourd' pattern. In addition, mink velvet is also very popular, and many of the song brocade jackets are spliced with white mink velvet at the neckline, cuffs and other places." ?

On the eve of the Spring Festival, Jimo clothing wholesale market attracted a large number of customers.

As the Spring Festival approaches, the zodiac costumes are also popular with customers. Many clothing stores have new clothes with snake patterns. Ms. Zhao said that many customers have come to buy Song brocade fabric parent-child clothes recently, and a Song brocade clothing with a lion wake up pattern called 'Everything goes well' has been sold out. "

Ms. Yu, a citizen, has gained a lot with her bags in her hands. She told the reporter that she was driving from downtown Qingdao and would come to Jimo Clothing Wholesale Market every year to buy clothes for her family for the Spring Festival. Ms. Yu pointed to a new Chinese goose down dress in her hand and said, "This dress costs four or five thousand yuan in the mall, and can be bought here for less than 2000 yuan. The pattern is mainly dark embroidery, which is not easy to wear out."

　　 90's shopkeepers lead the trend ?

During the visit, the reporter deeply felt that today's Jimo clothing wholesale market is more like a tall "mall". There are many brand shops in the market. The shops are well decorated, clearly zoned, rich in categories, and fashionable clothing styles, covering Chinese, Korean, Japanese and other styles.

UUS Fashion Women's Wear City, located on the first floor of Area A of the market, has become a highlight of Jimo clothing wholesale market. The smallest shop covers an area of 20 square meters, and the largest shop covers an area of 120 square meters. After three years of development, it is now difficult to find a shop. According to Lan Chuanchao, the person in charge of UUS Fashion Women's Wear City, most of the shopkeepers in this area are post-90s. They are smart and have unique vision, which has injected new vitality into the development of the market.

Qu Weixiao, the post-90s owner of Qu Xiaomi Clothing Store in UUS Fashion Women's Wear City, has been operating a store for more than 10 years. His shop covers an area of more than 60 square meters, mainly engaged in women's clothing, employed five or six waiters, and launched 2000 clothing styles throughout the year. "Before the Spring Festival this year, the business in the store was much better than that in previous years, and the best-selling products were mainly new Chinese women's clothing." Qu Weixiao revealed that many shop owners of UUS Fashion Women's Wear City went to the south almost once a week, aiming to exchange experience and get close to the trend.

　　 20 day passenger flow million person times ?

　　 Jimo Garment Wholesale Market has an annual turnover of 29 billion yuan, ranking third among the top ten professional garment wholesale markets in China. Jimo District Market Construction Service Center, based on the traditional industrial foundation, uses new projects to activate new drivers, new models to lead new development, and new services to pool new forces. It breaks the original small square meter single store model, and creates a large store model of "two to one, three to one" to meet the business needs of merchants. Fine operation to create UUS boutique women's wear city DDP South Korea Women's Wear City, Children's Wear Factory Area, Home Clothes Business Area, Chaopai Socks Business Area, UUS Shoes City and other characteristic business areas have settled more than 500 business households. ?

In recent years, the market construction service center in Jimo District is willing to be the "waiter" of thousands of merchants, leading the Jimo clothing wholesale market to become a new benchmark for Shandong fashion clocking place and the national professional clothing market. As the Spring Festival approaches, the sales of the markets under the jurisdiction of Jimo International Trade City continue to rise, and the consumer goods market has sufficient supply of goods, rich categories, good order, and strong purchase and sales. The role of consumption is increasingly obvious.

According to statistics, the traffic volume of Jimo clothing wholesale market reached 1 million person times in the past 20 days, up 8% year on year; The turnover reached 3 billion yuan, up 5% year on year; The logistics throughput reached 40000 tons, up 4% year on year. The daily sales volume of vegetables, aquatic products and meat in the wholesale market of Jimo District Agricultural and Sideline Products Center is about 70 tons, 36 tons and 30 tons, and the daily passenger flow of the market reaches 30000 person times. More than 40 merchants in Jimo Commodity City selling New Year's ornaments have an average daily sales of more than 1 million yuan.