Regional Economy: Pingchang Footwear And Clothing Textile Industry Takes Advantage Of The East Wind To Move Forward

On February 24, Bazhong Pingchang Yilin Garment Manufacturing Co., Ltd. was officially established and put into production. Four underwear production lines in the workshop were fully opened. It is reported that the company has received 500000 sets of orders in the first quarter. The construction period is scheduled to the end of March, and the monthly output can reach 200000 sets. This is not only a new enterprise, but also a new start of the booming development of Pingchang footwear and clothing textile industry.

Pingchang has a long history of sericulture and textile industry. It has been honored as a major county of sericulture and silk in China, a key county of sericulture development in the province, and the only high-quality silkworm cocoon base in the province, writing a brilliant chapter of Pingchang as an "important industrial town". In recent years, based on its own reality, Pingchang County has taken the footwear and clothing industry as an important supporting industry in the whole county, incorporated it into 17 sub tracks, and established the development idea of "1+N" footwear and clothing industry.

It is reported that "1" means to build a footwear and clothing science and technology industrial park, realize resource sharing, technical exchange and collaborative innovation through agglomeration effect, and enhance the overall competitiveness of the industry. "N" is a key township with a high concentration of villagers engaged in footwear industry, such as Sima, Xiangtan, and Baiyi. It uses idle plants, land, and labor to develop small and micro footwear processing plants and supporting enterprises, and encourages family workshops to open flexibly, forming an industrial pattern of large concentration of parks and small clusters of villages and towns.

"We have thoroughly analyzed the advantages of Pingchang. The rich resources of fellow villagers and the existing industrial foundation are the foundation for our development of the footwear industry." The head of the Bureau of Economy and Information Technology of Pingchang County said that the number of people engaged in the footwear industry in Pingchang outside reached more than 70000, covering talents at all levels from entrepreneurs to professional technicians, and most of them are willing to return to their hometown for employment, This provides a stable and high-quality talent guarantee for industrial development.

In order to achieve the goal of industrial development, Pingchang County actively "went out" and tried its best to "bring in". In October 2024, the 2024 Sichuan Pingchang (Quanzhou) Return Home Entrepreneurship and Footwear and Textile Industry Promotion Conference held in Quanzhou, Fujian, was a successful investment promotion practice. More than 100 entrepreneurs from Pingchang gathered together to talk about development.

"The convenient transportation and superior business environment in Pingchang are the main reasons for my investment. The convenient transportation here can greatly reduce the logistics cost, and the government's support for enterprises is very strong, which makes us feel relieved about our investment." Chen Haoran, general manager of Quanzhou Jianxing Shoes Co., Ltd., said after signing the contract.

It is understood that Pingchang successfully signed 5 projects and attracted 370 million yuan of investment at this promotion meeting.

Then, Pingchang County held the second South China "Special Investment Promotion Conference for Footwear Industry" in Shantou City. More than 30 enterprises attended the conference, and 4 enterprises volunteered to participate in the promotion. Investment attraction continued to rise.

2025 is destined to be an unusual year for Pingchang footwear and clothing textile industry. On January 22, the centralized signing ceremony of the shoes, clothing and textile industry project of Pingchang County was held in Pingchang Economic Development Zone, and nine enterprises successfully signed the contract. The main person in charge of the county government said at the signing ceremony: "It is the right time to sign a contract for cooperation, which will further lengthen the footwear and textile industry chain and help the development of industrial clusters."

At the same time, Pyeongchang increased its efforts to attract investment. Just after the Spring Festival, the investment team went to Fujian and Guangxi to actively carry out investment promotion activities, sincerely invited enterprises to visit Pyeongchang and actively seek cooperation opportunities.

With the successful development of a series of investment promotion activities, more and more footwear and clothing enterprises are taking root and growing up in Pingchang. The commissioning of Pingchang Yilin Garment Manufacturing Co., Ltd. is a new highlight of industrial development. Xingrong Shoes Co., Ltd., located in Xiangtan Town, is also a typical representative of the development of Pingchang footwear industry.

Zhao En, chairman of Xingrong Shoes Co., Ltd., said: "I returned to my hometown in 2010 to establish Xingrong Shoes Co., Ltd., which mainly processes the vamps of Jordan, 361 ° and other brand sports shoes. At present, the daily processing capacity is more than 3000 pieces, and the sales revenue in the first half of the year has exceeded 5 million yuan." However, the development of the enterprise is not smooth. "Some time ago, we encountered the problem of difficult employment, and we were really worried," recalled Zhao En.

Nowadays, the shoe textile industry chain of Pingchang County is constantly improved and the industrial ecology is increasingly prosperous. More and more enterprises find development opportunities here, forming a good situation of mutual promotion and common development.

In order to enable the introduced enterprises to stay and develop well, Pingchang County is committed to creating a first-class business environment. "We firmly establish the service awareness of" four top grids "and provide enterprises with all-round and full process services." The head of Pingchang County Administrative Examination and Approval Bureau said that from project signing to construction, to enterprise operation, we will follow up all the way to solve various problems encountered by enterprises in a timely manner.

Bazhong City is organizing Pingchang County to study and formulate the project plan of the footwear and clothing science and technology park, clarify the spatial layout, functional areas, infrastructure, supporting facilities and industrial layout of the footwear and clothing industry base, formulate supporting policies, coordinate and solve the high environmental requirements of the project implementation, plan to create a complete textile footwear and clothing industry chain cluster throughout the industry chain, and strive to spend 5-10 years, Build a footwear and clothing textile industry cluster integrating R&D, production, innovation of independent brands and OEM services of world famous brands.

Pingchang footwear and clothing textile industry is standing at a new starting point, ready to start. From precise industrial planning to active investment attraction; From the vigorous development of enterprises to the creation of a good business environment, the shoes and clothing industry in Pingchang County is developing rapidly. "In the future development, Pingchang County will continue to give play to its own advantages, constantly improve the industrial ecology, and move towards a higher goal, so as to inject strong impetus into the high-quality economic development of Pingchang County," said the relevant person in charge of the Pingchang County Party Committee.

(Source: China News Network Sichuan)