New Life And Glory! Li Ning Group 2024 Partner Annual Meeting Successfully Held

On March 1, 2025, Li Ning Group held the 2024 Annual Partner Conference in Beijing Li Ning Center. With the theme of "Quality Revitalization, Building Glory Together", the conference gathered more than 400 partners from all over the country, covering the supply chain of shoes, clothing, accessories and badminton equipment. Qian Wei, Executive Director and Co CEO of Li Ning Group, Jin Zhai Xuan, Vice President and COO of Li Ning Group, attended the conference and delivered a speech. Ding Ning, a table tennis grand slam player, interacted and delivered a speech.

Li Ning 2024 Annual Partner Conference Site

The annual meeting of Li Ning partners was first held in 2002. After years of continuity, it has become a platform for in-depth exchanges and interactions between Li Ning and supply chain partners. It aims to summarize the phased development achievements, look forward to future opportunities and challenges, deeply exchange business and industry development trends, and empower around issues such as quality assurance, research and innovation, flexible supply, and sustainable development, Deepen strategic coordination and ecological co construction, and realize long-term value of multi win.

Li Ning Partner Annual Meeting Set up Business Seminar

"Li Ning brand and supply chain partners are by no means a simple transaction relationship between Party A and Party B, but a partnership to create the future together," Qian Wei, executive director and co CEO of Li Ning Group, said in a speech at the scene, "We will continue to adhere to the strategy of 'single brand, multi category and multi-channel', look forward to building a more solid and profound trust relationship with our partners, work together to open up innovative ideas, provide consumers with better products and better product experience, seize opportunities in the broad market prospects, and achieve win-win development."

Qian Wei, Executive Director and Co CEO of Li Ning Group, delivered a speech on the spot

In 2024, Li Ning Group will give full play to the industrial resource complementation and technology synergy advantages of its supply chain partners, continue to guarantee high-quality production, and actively cooperate with partners to successfully launch outstanding product cases represented by Wanlongjia Rushsuit, Gama Basketball Shoes and Wade's Way 11 Basketball Shoes through new materials, new processes, and new technologies Professional functionality and market appeal to achieve industry breakthrough.

Li Ning Wanlongjia, Gama, Wade's Way 11 product breakthrough behind the play of supply chain collaboration support

In order to recognize the outstanding contributions of outstanding partners, 11 awards including the Best Supplier in 2024, the Most Valuable Supplier, the Innovation and Breakthrough Excellence Award, the Quality Renewal Award, the Contribution Award for Sustainable Development, and the Special Support Award for the Olympic New Year were presented at the annual meeting to commend the outstanding supplier partners for helping Li Ning's brand development Promote outstanding performance in efficiency improvement and upgrading of the industrial chain. Among them, the activity actively responded to the high-quality development direction of private economy, and newly established the "Quality Revival Award", which aims to affirm and encourage suppliers to actively embrace industrial change and drive endogenous development with innovation. It is worth mentioning that, along with the upsurge of artificial intelligence technology, this activity also specially added "Wisdom Enlightens New Qualities" Ecological co prosperity AI drives enterprises and the evolutionary path of ecology ", enabling partners from the perspective of industry frontier.

In order to promote partners' in-depth understanding and participation in sports, the annual meeting of Li Ning's partners has a tradition of setting up "sports interaction" links. This year, Li Ning specially invited Ding Ning, a table tennis grand slam player, and the national champion of Pickup, invited supply chain partners to form teams with the champion players, to experience the performance of Li Ning's professional products and feel the charm of table tennis and Pickup.

Ding Ning, a table tennis grand slam player, and the national champion of PEAK, interact with Li Ning's partners on the spot

For a long time, Li Ning has attached great importance to supplier management, built a comprehensive and efficient supply chain ecosystem, formed a strong supplier matrix, coordinated to improve the efficiency of the supply chain, and continued to empower suppliers to grow together to meet consumer product experience while driving the upgrading of the sports footwear industry chain.

Jin Zhai Xuan, vice president and chief operating officer of Li Ning Group, said, "In the future, Li Ning will continue to strengthen supply chain coordination, encourage and support partners to take positive actions in digital, intelligent manufacturing, green and low-carbon development with deeper strategic coordination and value empowerment, and work together to achieve high-quality development."