Why Does The "New Youth" Only Favor Hongxingerke?

Young people are the most dazzling group in the current era. They refuse to be defined, and firmly believe that "life has no limits, and you can do what you love"; They dare to question, innovate and challenge traditional rules; They are eager to speak out, expect resonance, and express their attitudes through consumption. As the vanguard group of the new generation of consumer awareness, the cutting-edge young people are also reshaping the consumption rules with their own value thinking. They have never been disciplined by luxury and big brands, but rather pursue the spiritual core and high-level value experience given by brands, are willing to embrace and support the rise of local brands, and are more willing to pay for brands that fit their own spirit.

Among them, one national brand is particularly eye-catching, which has aroused the warm attention and in-depth discussion of many new young people. That is Hongxing Erke, known as "social maniac". As a representative of the national sports brand, Hongxingerke, with its deep feelings, low-key introverted, down-to-earth characteristics, as well as excellent cost performance and appearance design, continues to advance, and is favored by young people. This is also the reason why new young people choose Hongxingerke - it is not only a brand choice, but also a resonance of life attitude and values.

In recent years, the domestic brands represented by Hongxing Erke have always maintained a sincere dialogue with young people. They may not be keen on chasing the wind, but they have always adhered to the universal value of user first. Through repeated product and service innovation, from basic functions to emotional values, from cost performance to cultural identity, they have successfully achieved "one-way output" with the new youth To the qualitative breakthrough of "two-way rush". Hongxing Erke, growing up together with the new young people, at the beginning of this year, Wang Xingxing and Liang Wenfeng, young entrepreneurs of innovative technology companies, actively participated in the wave of technological innovation and the development of the real economy, causing a sensation in the world; The dumpling director of Nezha 2 used an animated film to tell the inspirational story of "My destiny is beyond my control", constantly breaking the box office record... At the time of the rise of wave after wave of Chinese youth power, the national sports brand Hongxingerke also quietly transformed, and entered the young circle with its frequent product services and brand values.

Recently, the national sports brand Hongxingerke held the annual "303 Sports Science and Technology Day" conference in Shanghai, officially announcing the overall advancement of the brand strategy, and released a series of product matrices and weighty plans. This is not only a strategic breakthrough of Chinese brands, but also the deep sincerity of Hon Sing Erke, as a national sports brand, to the most dynamic young people. At the activity site of the 303 Sports Science and Technology Day in 2025, Wu Rongzhao, chairman of Hongxing Erke Industry, specifically mentioned the group of "cutting-edge young people": "These enthusiastic, creative and idealistic young people gave Hongxing Erke a lot of advice." Wu Rongzhao's words were full of gratitude. Based on these valuable suggestions and feedback, Hongxingerke pushed the strategy of "living for national sports" to a new height at the press conference, and put forward the brand value concept of "being warm, more professional and more comfortable". The brand always sticks to the original intention of "living for national sports", creates professional and comfortable sports equipment through product upgrading, promotes high-quality development of technology with scientific and technological innovation, and improves national sports experience with runner service.

Hongxingerke will cooperate with national landmark parks to build a national sports health park project, and provide sports supplies, equipment support and other services through environmental protection trails, physical training and other facilities; At the same time, we will continue to carry out the "National Sports Classroom", provide more users with scientific and professional sports guidance and sports programs, and lead more people to enjoy sports; In addition, Hongxingerke will also launch the national fitness brand activity "Park Run Contest" - to promote the concept of scientific sports with each normalized event of more than 1000 people. The first stop will be opened in Changsha Juzizhou on March 6, making running a bridge connecting the city and people's healthy life.

As Wu Rongzhao, chairman of Hongxingerke, said, "Hongxingerke's original intention is never just to manufacture products, but to create value for the people." The comprehensive upgrade of the "National Sports Assistance Plan" not only demonstrates the responsibility and responsibility of Hongxingerke brand, but also injects a strong impetus to promote the rooting of national fitness.

When the sports brand becomes "spiritual equipment", the Chinese goods have a new mission. The new youth group has a strong control over the body. They have the courage to explore a variety of healthy lifestyles. From traditional Taiji yoga to modern cupping moxibustion, to those "places without ceiling", they all become the stage for their pursuit of health. This enthusiasm for health also urges them to pay special attention to unique sports equipment. In order to meet this demand of new and cutting-edge youth, Hongxingerke has constantly empowered its scientific and technological hard power, providing the most solid guarantee for its product strength. At the recent press conference, the 2025 product matrix ushered in a new appearance. Hung Sing Erke has carefully laid out its product lines around the four core scenes, namely, road scene, body measurement scene, park scene and basketball scene, with the aim of helping the competition with science and technology and providing all-round solutions for the new youth.

Among them, the new generation of ultra light carbon plate racing shoes Feiyi, super carbon plate running shoes Zhijing PRO2 body running shoes Jifeng 3, and the park running shoes cool became the focus of attention. It is worth mentioning that the "silver ant bionic technology" independently developed by Hon Sing Erke has won the ISPO Global Award, providing users with desert level sunscreen experience. This innovation once again proves Hon Sing Erke's technological strength. It is worth mentioning that Hongxing Erke also focuses on continuous improvement in product design while focusing on product performance. The new youth group has a unique pursuit of aesthetics, and Hung Sing Erke accurately captured this demand and skillfully integrated scientific and technological elements with fashion concepts, especially Zhijing series. Since its listing, it has occupied the carbon board running shoes beauty list with its outstanding appearance, winning the favor of many new youth. The "hard core romance" of national science and technology injects sports vitality into young people. With the rise of mass sports in China, especially the pursuit of healthy lifestyle by young people, the scale of sports industry and the demand for sports shoes and clothing are experiencing unprecedented growth. In this upsurge, a noteworthy phenomenon is that although China has 100 million core runners, the number of mass runners is even larger, reaching 300 million. When 70% of runners preferred the park as their running scene, a problem emerged: 90% of the running shoes on the market were designed for professional tracks. It is against this background that Hung Sing Erke, relying on its ultimate product concept, has launched the smart item of park running shoes, which has become a "masterpiece" to help people enjoy a healthy sports life.

Hung Sing Erke has always adhered to the national sports demand as the core, and accurately positioned the scene demand of the national running crowd through in-depth research on the top 10 national running scenes. They found that the road conditions in the park are complex and the needs of the crowd are diverse. Therefore, Hongxingerke pioneered the park running shoes. These running shoes give consideration to both cushioning and support, and adapt to various terrains such as slate roads, lawns, and plastic runways. They meet the diverse sports demands of Chinese runners, and become the "all-around partner" of most daily sports.

The launch of running shoes in the park is not only a microcosm of Hongxingerke's strategic advancement, but also a reflection of its precise response to the national sports demand. At the press conference, Wu Rongzhao, chairman of Hon Sing Erke, said: "Park running shoes redefine the value of 'national running shoes': not only for speed racing, but also for every citizen to enjoy the joy of running." By creating the mental product of "park running shoes", Hon Sing Erke uses the ultimate product concept to help citizens better enjoy healthy sports life, Protect the health of the people every step. With the power of science and technology, Hongxingerke is climbing the peak of national sports brand again. Under the dual impetus of national policies and industry trends, Hongxingerke is writing a new chapter of domestic brands with unprecedented determination and action. The anchor point of this chapter is "born for the national movement". In this conference of science and technology and humanities, Hongxingerke not only demonstrated its profound strength and vision in the field of sports equipment, but also defined a new height of the national sports brand with its original intention of "living for the national sports". The words of Wu Rongzhao, Chairman of Hongxingerke, expressed the brand's adherence and pursuit: "We don't chase the wind, but only guard every person who runs against the wind." This sentence is not only a passionate advertisement of the brand, but also a deep commitment to every citizen who loves sports and pursues dreams

Hung Sing Erke and new young people are bound up by sports and resonate with love. The company that started with sports equipment is gradually becoming a spiritual partner and equipment partner to help young people break the rules and pursue love. Let's look forward to the national sports brand Hongxingerke and the new youth going forward together with love to create a new future of the national sports with a broader sea of stars.