2008 The Total Output Value Of China'S Media Industry Is Expected To Reach 544 Billion Yuan.

The Chinese media industry development report (2007-2008), published recently by the Chinese Academy of Social Sciences, points out that the total output value of China's media industry in 2007 was 481 billion 100 million yuan, up 13.6% from 2006, according to the data collected in February 2008.

In 2008, the gross output value of China's media industry was about 544 billion yuan, an increase of 13.1% over 2007.

The blue book is co authored by many famous scholars and experts from the center for media economics and management research, School of Journalism and communication, Tsinghua University.

Most of the industry's output value has increased. The blue book pointed out that from the growth of various industries within the media industry, the output value of other industries has increased to varying degrees except for the two industries of newspaper distribution and periodical distribution.

From the scale of the output value of various industries in the media industry, the book publishing is the largest scale of output value. The output value of the book industry has exceeded 110 billion yuan for 3 consecutive years in 2005-2007 years.

In addition, TV advertisements, newspaper advertisements and newspaper distribution are all categories of output value exceeding 20 billion yuan.

Mobile media and Internet media have achieved rapid growth. In 2007, the total income of mobile media reached 105 billion 300 million yuan, including mobile TV, mobile phone broadcasting, SMS, mobile games, mobile TV and so on. The total revenue of network media was 29 billion 700 million yuan, including online games, Internet Advertisements, network videos, blogs, and various downloading businesses.

The 2008 year of the Olympic Games is a feast for sports and a feast for the media.

From the scale of the internal market segments, the book publishing and mobile media market ranks the top two in 2008, reaching 131 billion 600 million yuan and 124 billion 900 million yuan respectively.

With the rapid growth of new media, the blue book shows that the internal structure of China's media industry is undergoing rapid changes.

The new media has provided a strong impetus for the rapid expansion of China's media industry, and the rapid growth of new media has greatly changed the structure of China's media industry.

In 2007, the momentum of new media growth continued to decrease, and the proportion in the media industry increased to 28.07%, while the traditional media dropped to 71.93%.

From the perspective of the rate of change in the proportion of the media industry, the traditional media industry basically has a downward trend except for cable TV charges. The categories that occupy an important proportion in the media industry, such as book publishing, television advertising, newspaper distribution, advertising agencies and so on, account for a larger decline in the proportion of the media industry.

According to the blue book, the Chinese film market in 2007 has reached the top 10 in the global market.

From the margin of growth, the growth rate of Chinese film box office has been in the first place in the world for 5 years, revealing the flourishing development momentum of the Chinese market.

The blue book also believes that after more than two years of exploration, the Chinese newspaper industry has explored the direction of innovation and the way out of the dilemma. This is the brand new "digital newspaper". From this, China's newspaper industry has entered a critical period of pformation, and 2008 will become the key year for the pformation of China's newspaper industry.