Zhang Zhaoyang: 5 Years Later, I Wonder If Sohu Is Still There.

Some PC manufacturers say that the Olympic Games as a topic throughout the 2008, they can only look at Lenovo's performance on this stage, but also have the concept of "Olympic concept" and the concept of online games Sohu, can it take a road of revitalization?

Since its establishment in 1998, Zhang Zhaoyang has been sitting for ten years in the position of chairman of the board and CEO. Although he has led the Sohu through some detours, he expects that with the breakthrough of product and technology and the high income brought by Olympic Games and online games, Sohu can enter a strong rising channel.

Sohu: the ten year of the Sohu is also the ten year of the rapid development of Internet in China. What changes do you think the Internet has made in China in the past ten years?

Zhang Zhaoyang: when the Internet was introduced into China, it introduced American management ideas into China at the same time. Investors used the American practice to manage the Bible. They did not aim at the actual situation in China, but did arrogant intervention on the basis of American practices. This kind of American management also led to internal instability, decision-making errors and wrong people in the Internet Co.

Chinese enterprises did not get rid of this way of thinking for a long time after the Internet bubble.

Reporter: ten years have not changed, only you, Ding Lei and Ma Huateng and so on a few CEO are still insisting, like Ctrip's founders, Jinshan Lei Jun and so on have chosen to retire, have you considered retirement?

Zhang Zhaoyang: China's Internet is still very young. It's hard to say which enterprise has really made it. Enterprises like Sohu are still in the stage of entrepreneurship. What we are facing is still a problem that does not exist after five years.

The excitement of many of them is likely to be continuous entrepreneurship. That kind of life has to face many changes.

I feel that it is enough to make a successful business in a place and do it for a long time.

I will always work in Sohu until retirement.

Reporter: as a sponsor of the Olympic Games, what business will Sohu focus on this year?

Zhang Zhaoyang: this year is still concerned about the growth of advertising and the progress of online games.

Sohu should continue to strengthen the influence of network media and the growth of brand advertising, continue to attach importance to search advertising, and can not afford to advertise brand advertising on Sohu, and can advertise on search.

In the online game, after the success of "dragon eight", Sohu's next game "deer tripod" is also about to be launched.

In addition, we will closely associate the game with the Sohu matrix and tie the players to the matrix, which is a long-term strategy.

Reporter: Sohu launched the concept of Sohu 3 at the end of last year, and is committed to building a personal portal strategy. What do you think is the future of Sohu?

Zhang Zhaoyang, the world brand laboratory (brand.icxo.com): the competitiveness of the Internet will eventually return to products and technology.

In the past two or three years, Sohu has carried out a lot of technology reserves, and has achieved initial success in online games. And Sohu 3, which takes Sogou input method, blog and search engine technology for news processing, will also show its performance in a few years.

Search will evolve into a social network for Internet users, and Sohu will be ready for C2C trading platform and internal payment platform.