From Thousands To Millions Of Online Trade Trips

Near the new year, Beijing zoo, Dahongmen and other popular clothing sales market ushered in a year's sales peak.

On one of the foreign trade clothing stalls, the red faced stall owner was selling one hundred or two hundred yuan in winter boots, which was said to have sold more than 50 pairs a day.

It is understood that most of these foreign trade products are produced by foreign trade processing factories in the coastal provinces, and retailers get about 50% of the selling price from dealers. The dealer can get the lower price. Only by changing hands can they have the profits of 1/5. This market has become the "fragrant pastry" in the eyes of many gold diggers in the south.

The sales volume of our company in 2007 is estimated to be between 500~800 yuan.

King Kong, general manager of Dongguan Jingang shoe industry Co., Ltd. gave this number very conservative.

In the economically developed Guangdong, this figure is not surprising, but few people know that when he started his business in 2000, he started more than one thousand yuan.

In March 2002, a shoe factory had a group of cloth shoes eager to get rid of their hands, leaving a price of 1 yuan and 1 pairs. I heard that such shoes could sell 1.6 yuan for each pair in the lower level shopping malls, so they took all the money from their teeth and added a little money from their friends to eat the shoes. As a result, I ended up selling 1.8 yuan for each pair, and only seven hundred or eight hundred yuan in the business.

From this point on, King Kong embarked on the foreign trade road of running stock shoes.

It's hard to convince people that he is a senior technician in the decoration industry.

16 years ago, King Kong, who was only 17, took the train to the north. He left his hometown, Henan and Xinyang, and came to Beijing to seek development.

Like today's big bags of migrant workers that we can see at the railway station, he called this a "living road".

At that time, he was engaged in decoration industry which had nothing to do with trade.

In 1991, in order to bid for the summer Olympic Games in 2000, Beijing began to accelerate the municipal construction, and the demand for building decoration sprang up. This time let the newly born King Kong grow up rapidly in the actual project.

"In second years, I started contracting the project separately."

He said.

Because he has no funds, he has been working for a man, although he has technology, he has never really been able to base himself on the Beijing construction market.

8 years later, an accidental opportunity brought him to Dongguan, Guangdong.

As one of the earliest economic regions in China to implement reform and opening up, Guangdong has been widely seen in the factory, but local and decoration related work is not as much as he thought.

It took pains to find a job for decorating a shoe factory.

People who have learned martial arts are very good at others, and have worked with security guards in their spare time.

It is here that he knows for the first time how he produced and sold shoes that he wore for over 20 years, and gradually began to understand the "doorways" and gradually became interested in trade.

His first attempt at trade is not shoes, but stationery, packaging materials, etc.

"In 2000, we began to work with several friends from Taiwan, China. There were three or four people."

King Kong said, "it was very simple at that time to wholesale products in Humen, and they were responsible for selling in Taiwan.

The cooperation started fairly well, but in 2002, because of the financial problems, everyone split up.

In economic terms, this not too long trade experience not only made him earn money, but lost a lot.

But on the other hand, he had no knowledge of the "doorway" in the foreign trade industry.

From frequent trade dealings, he found that when Taiwan businessmen were doing business with the mainland, they usually used to find a local person to help him coordinate their relations with multiple production plants. He wanted to build such a platform himself and should have a "living road".

After one thousand attempts to earn seven hundred or eight hundred yuan, he decided to start his second venture. This decision is not just as reckless as before, but rather full of confidence.

Originally, when making packaging materials business, because he often needed to buy cartons, tapes and other materials, he had close ties with the local shoe factories.

Gradually understand that the original orders for foreign trade shoe factories usually include part of the expected additional loss, and if the factory controls the production link, the finished products from these provincial materials will become extra income from the factory, but the factory is not good at selling, so if anyone wants to buy it, the price will be very cheap.

The first business is very small, mostly a few thousand dollars.

"In the first 3 months, it made tens of thousands of yuan."

He said.

Slowly began to get a reputation in the industry, and even African customers came to the scene. Every day, the photos of fax products were busy.

E-commerce in Taiwan, China started earlier, when a Taiwan friend suggested to him that the pattern could be pmitted through the network.

Although he did not know much about the benefits of computers, he bought them.

"I remember spending more than twenty thousand yuan buying a computer and buying a digital camera, and I started learning to send products to customers in the form of mail. The response was very enthusiastic.

I think the investment is worth it. "

Although he recognized the role of the Internet, he felt a bit strange when the Taiwan friend mentioned to him that he was looking for customers online.

"Because there are so many shoe factories in Dongguan, many businessmen will come here to look for goods, so they have not thought about finding them online. But with the experience of Taiwan friends, this competition will become more and more intense in the future. The Internet will become an important channel, and even I will pay the first year of Alibaba integrity."

He laughed and said, "that's how I became a net dealer."

In the first year of the first year, there were fewer than 10 Alibaba websites.

In his words, "at that time, the market was still small, and few suppliers were aware of their strength and feel bored.

It's just a little bit of grass.

A year later, although there were no gains, occasionally, several e-mails and several phone inquiries made him feel that many publicity channels were good.

This situation has been going on for several years. Since 2005, he has found more and more new faces on the website. From the Internet, he knows that there are more and more contacts, so that he starts to look up to the Internet he once regarded as "chicken ribs".

"My character is right, we must do it. We can't wait."

He said, "when I received a $50 thousand bill from Africa, I recruited two college students specializing in the Internet part of the business."

Now, the annual sales directly from the Internet are nearly 1 million yuan.

What is worth mentioning is that the network operator who has had 6 years' net age actually knows how to operate a computer with a mouse, but not even typing.

But fortunately he married a computer born wife, and all the early Internet connections were completed by her.

King Kong did not avoid mentioning this point, and so far it does not seem to affect the development of the company's network business.

It is obvious whether he will operate the computer without affecting his value of using the Internet.

Jin Gang explained: "even if one day of the 10 enquiries can be said to be one, a year is a lot, it is better than nothing."

From the beginning of using e-mail to send information to customers to find information through the information posted online, let King Kong realize "a variety of ways to live a lot of" principle.

Now he continues to do the wholesale business of foreign trade shoes, but also plans to make his own brand. The platform naturally aims at the network.

It is different from many traders doing brand acquisitions or participating in production enterprises. Many years of trade experience put him on the brand chain operation.

And has registered the "diamond" brand.

"Now I have registered my own business on Taobao to recruit interested franchisees, but these franchisees are no longer just a product of a brand, but a" diamond "brand.

He said, "this is mainly done for future consideration. Business inventories are always for other people." the possibility of direct contact with manufacturers and terminal customers is increasing. The profit margins of traders will be limited, but if they have their own brands, the resources of their own manufacturers may become cooperative resources later. Joint development and production are all possible ways of cooperation, and products will no longer be restricted to shoes. This is an inevitable choice for companies that are not strong enough for us to choose cheap and widely affected Internet.

Of course, I will do some advertising selectively, but it is still the saying that "there are many ways to live in multiple channels".

It should be a problem that many small and medium business operators are thinking every day, but not everyone will want to find more ways.

But facts have proved that only by keeping an open mind to understand and accept new methods and new situations will there be a real "way out".