Internet "Trial" Is Not Good, When Free Lunch Should Be Used With Caution.

You don't need to rush into shopping centres, do not have to queue up, or even spend money. If you fill out an application form online, you can get all kinds of brand-name goods free of charge.

For some time, a new way of network life has been favored by many white-collar "online shopping people". These people have a special title -- network "test guests".

In modern society, where goods are expensive and expensive, more and more people are beginning to choose to be "trial customers" without spending money.

However, is there really a free lunch in the world?

The so-called "trial customer" refers to the Internet users who are addicted to shopping before free shopping for trial gifts from the relevant businesses on the Internet. After careful trial and interaction with other lovers, they will only buy the Internet users.

These netizens follow the simple idea of "buy before trial," and frantically search for all kinds of target products and make comments on them.

Wang Dian, a citizen of Changchun, Jilin, is a typical "online shopping family". She not only buys her commonly used cosmetics and clothing, but also buys household appliances, such as household appliances and bedding, from the Internet.

A few days ago, Wang received a package containing Korean cosmetics, which was a free trial product that she obtained through Sogou.

According to Wang Dian, this free trial product was found by her search engine.

She spends every week searching for some trial information on the Internet, from digital camera trial to cosmetic trial, to car test drive, etc., and can find many free trial opportunities.

According to the insiders, the concept of "trial customer" originated from the United States. In Europe and the United States and other Internet industry and relatively perfect marketing industry chain, more enterprises have the opportunity to choose the Internet in this way for more effective marketing.

In recent years, some websites in China began to bring the concept of "test taking" abroad to China.

Through an authentication system provided by the website, registered users can choose all kinds of trial products provided on the website by self selecting method, including the whole process of delivery without any cost.

What users need to do is to fill out a trial experience report and submit it to the website. After they are collated and summarized, they are sent back to the enterprises that offer trial products.

At present, the website of the trial website, "a trial website", which has a small reputation in China, has learned that there are more than 400 free goods here, all in the name of trial, try, eat, listen, see, play, test drive.

According to the latest data from trial website, at present, the website has more than 3 million registered users. They can get different brands of products, including fruit, kraft, Shiseido and so on, with different numbers of trial products.

The new way of life has given birth to the "test customer" economy. With the increasing weight of the Internet in people's consumption process, many domestic and foreign businesses have begun to graft their marketing tools onto the Internet, playing the online marketing experience card.

In the eyes of marketers, the rapid rise of the "test customer" trend has spawned a new economic form -- the "test customer" economy.

At present, all kinds of trial websites have become an important platform for businesses to display products.

Such websites can not only collect trial products, collect trial experience of users, help businesses to conduct accurate market research, and dig out consumption clues that will help improve product design, and ultimately achieve the effect of word of mouth marketing.

Moreover, it can also solve the problem of finding and cultivating users to a large extent.

Because anyone who wants to get test items must fill in the real and effective personal information and get the accurate information of the target customers, which is the core of precision marketing.

In this regard, people in the industry pointed out that trial marketing mode not only creates a completely free experience value for netizens, but also provides a new and accurate marketing tool for enterprises.

The precision marketing service has been widely considered to be the most valuable industry development direction in the next step. It is expected that its application will become more popular and become a fashion.

For the future trend of the "test customer" economy, experts believe that in addition to cosmetics, digital and other early involved in the trial marketing industry, there will be more traditional industries to intervene in the future.

In addition, the "test people" crowd will not be confined to highly educated young people. Many housewives will also become the mainstay of the family of "test guests" in the future.

Although the free lunch is delicious, it should be used with caution. In fact, many of the "test takings" are keen to enjoy free lunch, and some dangers are slowly approaching them.

Due to the fact that some trial websites are not good and bad, some problems also arise: first, personal data may be lost.

The risk of personal information loss is also increasing due to the fact that every trial item is recorded in detail during the trial process.

In this regard, some websites will prompt "if your trial request is confirmed by the merchant, your data will be shared with the business owner", while some professional websites will sell them.

Li Chang, a consumer in Changchun, has been very depressed recently. Since she registered for a trial product on a website, her cell phone is often harassed by bad spam messages and phone calls.

She felt sorry for her little personal information.

Two is that not all free goods are free.

Some websites try to attract Internet users with free bait, but many of them can only be bought in a "discount" way. In fact, they are disguised charges.

Some trial websites provide that gifts can only be obtained through the "lottery" process.

In response, people in the industry have warned that the website's practice is aimed at obtaining a large amount of personal information of customers with a small gift cost, so we need to pay special attention to it.

Three, some websites have asked for false evaluation.

Some businesses employ "gunmen" to create customers who do not exist, so that they can praise and praise the products as probationers, in order to attract more consumers to buy this product.

The four is "agreement" without agreement.

Recently, a reporter registered on a website and registered to become a member. He applied for a trial of cosmetics.

After answering several survey questions and completing the address, a "agreed free trial product agreement" option was appeared on the web page, but the specific content of the agreement was not seen. If the agreement was not confirmed, it would not be possible to complete the collection process.

Subsequently, the reporter searched the website and did not find the specific content of the agreement.

It is understood that since the launch of China's first trial guest network in 2006, dozens of similar websites have appeared in China.

Fu Cheng, director of the Institute of social studies of the Jilin Academy of Social Sciences, believes that the existence of "trial guest" in China for many years proves that its existence and development are necessarily reasonable, and it is a new means of promotion.

However, he also reminded the "trial visitors" that they must carefully read the internet protocol and choose the websites with high credit level to protect their rights legally.

In addition, we hope that such websites can develop good industry norms, enhance pparency and improve the confidential information of users' private information.