Online Shopkeepers Talk About Setting Up Shop Experience: Reputation And Photo Taking Are Most Important.
Experience: project selection has characteristics; photos are exquisite and durable; prestige; online peer to peer service; online shop; no need to rent business premises or start-up capital.
As long as a digital camera and a computer that can access the Internet, you can sit at home and make money.
Tang Qi, who is only 26 years old, sells a large number of women's shoes online for 4000 yuan.
In the year of 2003, Tang Qisui, a 21 year old boyfriend, came to Wuhan. He was unable to find satisfactory jobs due to his academic background and other restrictions, but he learned to surf the Internet.
Later, he bought a computer and connected with broadband.
Tang Qi is no exception to women who like shopping.
Maybe it's heredity. Tang Qi's feet are bigger. For girls, it's hard to buy 41 yards of women's shoes in ordinary shoe stores, even if they are bought are just sneakers.
During his days in Wuhan, Tang Qi often freed himself from buying good shoes.
In October of 2004, Tang Qi accidentally found a big shoe shop in Hankou Zhongshan Boulevard, which not only had shoes with her feet, but also had beautiful styles.
After the pride of Tang and Qi, Tang Qi suddenly thought that in a big city like Wuhan, it is difficult to buy a pair of big size shoes. So there are bound to be many big feet girls who are very difficult to buy shoes all over the country.
Then can I open a big shoe store?
It's hard to start a shop without a venue or money.
She was very fond of surfing the Internet and suddenly saw a piece of news that she was not troubled by stores and funds.
After that, she found the owner of the big shoe shop and offered to represent her in the online business. I didn't expect the owner of the store to agree immediately, and promised to give Tang Qi to the market at a price less than 70% of the market price.
After having a cheaper purchase channel, Tang Qi immediately registered his shop on Taobao.
The most important thing is to have a good reputation.
Tang Qi said, because online customers can't see objects and can't try them on, the only direct impression they choose is the store's photos.
Fortunately, Tang Qi taught herself the advertisement design. Taking pictures and image processing is not difficult for her. Left hand, right clapping, making up, down shooting, and shooting the merchandise from multiple angles are to enable customers to see clearly the products from many angles.
On the first day when the shop opened, customers arrived.
Tang Qi said that she remembered that the other side was a Qingdao girl. After seeing the photos, the consultation was very simple: "what size?"
"Do you want to wait a long time?"
After answering the question, the other side immediately said that they had to buy a pair of shoes with a price tag of 158 yuan, and the price was not yet paid. The payment was made through the "Alipay" (the online third party payment system, which could protect the interests of buyers and sellers).
Tang Qi hurried to Hankou to buy the goods at the big shoe store, then sent it to the express company. She received the payment several days later, and she made 58 yuan in the first business.
"Maybe there are not many people on the Internet in 2004, and business is quite good."
Tang Qi said that her shop was opened for less than a month, and some customers totally ignored the risk. They sent the money order directly to the store and called the shoes directly. "I still do not understand why some people are afraid to remit money when they do not know me at all."
Tang Qi said, but the most important thing in online shop is credit. When someone else brings money back, she immediately delivers the goods, so that the other side will give credit rating to her shop online. The higher the credit level, the more credit the shopkeeper is talking about, the better the business will be.
Tang Qi's online store business is also getting better and better. From the first month to a monthly profit of four thousand yuan, the experience of Tang Qikai shop is getting richer and richer.
But if you want your online store to survive for a long time, you still have to work hard.
Tang Qi concluded that since the shop is open 24 hours, customers will also be patronizing, some people are placing orders, some people are consulting, which requires shopkeepers to spend a lot of time on the Internet a day, and reply to customers at any time. "Most netizens are women aged 18-40 or so, and do not like waiting. If a shopkeeper fails to reply in a short time, he will probably give up the list."
Tang Qi set the "business hours" for himself: 9 to 12 o'clock in the morning, especially on Friday afternoon and evening.
In addition to answering customers' inquiries in QQ, telephone and online stores, the other time is to take delivery of goods and replenish new photos.
Tang Qi is so busy every day.
Recently, Tang Qi has adjusted the pattern of his online store: the commodity is divided into two districts, the low-grade shoes are concentrated in one area, the high-grade shoes are in another area, "after the partition is clear, the business of the online shop is much better, because the time for customers to find the goods is reduced, and it is straightforward."
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