Small Business Stars

In many people's eyes, opening a shop online is a good thing.

Nowadays, the fierce price war has already permeated the Internet world.

Some people have tasted sweetness in Internet start-ups, but others have also withdrawn.

At a recent Shenzhen website owners' gathering, the reporter met two famous online sellers, and let us listen to their business experience.

Jiang Ling's online jewelry store started from the side and began to enter the world just like many online entrepreneurs.

"One day in September 2002, when I was at work, I had nothing to do, and I wanted to buy a bottle of make-up water online. I didn't expect it to become an opportunity for me to start an undertaking."

In 2003, Chiang Ling resigned and became a mainland agent for a brand of jewelry in Hongkong by introducing a relative.

At present, her shop is second to none in the online jewelry store in Shenzhen, with a monthly turnover of 40 thousand, and it is still growing steadily.

String 2: "many friends are very confused when they start their business. They don't know where to start. My advice is: look for business opportunities from the side."

Jiang Ling believes that in the initial stage, we must pay attention to risk. If we can find some purchase channels from our relatives and friends or engage in the industry we are familiar with, the chances of success will be much greater.

The 200 thousand month old 30 Fu Jian came to Shenzhen from his hometown Zhejiang 6 years ago. He sold a recorder in Huaqiang North, and his business was very impressive.

But in 2002, the sales volume began to decline.

During the crisis, Fu Jian began to search for business opportunities on the Internet.

At the same time, he decisively adjusted the structure of goods and began distributing MP3 and camera products.

After two pronged efforts, the market is wide open.

In a hut at cyberplaza, 8 employees are busy with Fu Jian's online store: 2 are responsible for shipping, 2 are responsible for purchasing, 3 are customer service, and another is finance.

Every day, Fu Jian and his employees will seriously study the trend of competition partners, including when they will land, when they will be offline, new products, price changes and so on, and then adjust their business strategy in time.

At present, Fu Jianwang is two on the Internet. There are over 1000 kinds of goods and 200 thousand monthly income.

Among them, the sales volume of online stores accounted for half of the total.

Through the Internet, his business has expanded to Germany, Canada and other places.

Online business is the most prestige. "Businessmen know that shop location is very important."

However, the most important factor in doing business online is credibility. "

When the reporter asked about the key to Internet business, two big sellers, Jiang Ling and Fu Jian, said that under the background of the current credit environment is not ideal, the most important thing is to let customers at the end of the computer rest assured of shopping (shopping).

If the customer is not satisfied, I will return the goods. Many sellers can not do this.

On the face of it, return is equal to a business.

Not necessarily. "

Jiang Ling gave an example.

Last year, a Beijing girl ordered a bracelet. When the goods arrived, she thought she was not looking good, so she proposed to return it.

Second times and third times.

Every time, Chiang Ling didn't say anything, and immediately returned the money.

"I didn't expect this girl to become a loyal customer after that. I also keep telling my classmates and relatives that there are also credit shops on the Internet, which can be assured of shopping."