How To Make An Online Store Business Plan?

First, executive summary: whether it is to start a business or to distribute new products, look for new profit growth points, when choosing new products, it is necessary to first clarify their goals, whether they are prepared to develop products as a long-term career, or just as a supplement to existing products, or others, for other purposes. The purpose is not the same, which determines that the capital, time, energy and mode of operation that they will invest in this project are different. These factors often directly affect or even determine the final fate of the project.

Two, introduction to the project.

Make the following online shop opening process: 1, start is not online, but in your mind.

You need to think about what you want to open. There is no difference between opening online shop and traditional shop. Finding a good market and competing for your products is the cornerstone of success.

2, choose shop platform or website.

You need to choose a website that provides a personal store platform, registered as a user.

This step is very important.

Most websites require registration with valid names such as real names and identity cards.

When choosing a website, popularity, fees and charges are important indicators.

Now many platforms offer free shop service, which can save you a lot of gold.

3, apply for a shop to the website.

You need to fill out the classification of the goods provided by your shop, for example, if you sell fashion watches, it should be classified as "watches" in jewelry, watches and glasses, so that your target users can find you accurately.

Then you need to set up a name for your shop, and which store you click on in the list depends more on whether the name is attractive.

Some online stores display personal data, which should be filled out to increase trust.

4, purchase.

You can purchase goods from familiar channels and platforms, and control costs and purchase at low prices are the key.

5, login products.

You need to fill in the website of each commodity's name, origin, location, nature, appearance, quantity, paction mode, paction time limit and so on.

The name should be as comprehensive and outstanding as possible, because when someone searches for the product, only the name will be displayed on the list.

In order to increase attractiveness, the quality of the picture should be as good as possible. It should also be as detailed as possible. If mail is needed, it is best to state who is responsible for the postage.

Another important thing to do is to set prices.

Usually the website will provide the starting price, the bottom price, the price and so on.

Suppose that the seller wants to sell a dress of 100 yuan, and intends to sell it to 150 yuan.

If it's a traditional shopkeeper, just mark the price of 150 yuan first, and if you can't sell it, lower the price again.

But online bidding is different. Sellers should set up a starting price first, and buyers will bid up from then on.

The lower the starting price, the more interest the buyer will get. Some sellers set 1 yuan to start shooting, which is a good way to attract attention.

However, if the starting price is too low, there will be a risk that the final paction price is too low. Therefore, the seller should set the base price at the same time, such as setting 105 yuan as the bottom price, so as to ensure that the goods will not be bought below the cost.

Another drawback of the low starting price is that it may imply that you are willing to sell the goods at a very low price, so that the auction can linger at a very low price.

If the seller feels too long to wait for the auction, the price can be set. Once the buyer is willing to pay the price, the goods will be sold immediately. The drawback is that if a few buyers are interested, it is impossible to raise the price.

Sellers should make use of these settings according to their specific circumstances.

6, marketing promotion.

In order to enhance the popularity of their shops, marketing should be carried out properly in the early stage of opening stores, but it is not enough to be limited to the Internet.

For example, purchase the location of "hot commodity recommendation" on the website's large flow page, add the name of the commodity list and add pictures to attract the eyeballs.

You can also use free advertising, such as exchanging links with other stores and websites.

7, sale service.

When deciding whether to buy, customers may need a lot of information that you do not provide. They will put forward on the Internet at any time. You should reply in time and patiently.

However, it should be noted that many websites in order to prevent sellers from trading privately to avoid paction costs will prohibit buyers and sellers from providing any personal contact on the Internet, such as mail boxes, telephone calls, etc., otherwise they will be punished.

8, paction.

After the paction, the website will notify the two parties of the contact ways, and conduct pactions according to the agreed way. They can choose to meet each other, and they can also trade through remittance or mail, but they should be as soon as possible so as not to suspect your credit.

Whether to provide other after-sale services is also a matter of prior agreement between the two parties.

9, evaluation or complaint.

Credit is a very important factor in online pactions. In order to jointly build a credit environment, if the paction is satisfactory, it is best to give each other good reviews and get good reviews by good service.

If a paction fails, a bad review should be given, or a complaint should be made to the website to reduce losses and warn others.

If the other party complains, it should be dealt with as soon as possible so as not to stain the credit.

10, after sales service.

Needless to say, perfect and thoughtful after-sales service is a very important bargaining chip for the business to keep enduring. We should keep in touch with our customers and manage our customers well.

Three, market competition analysis, 1, choosing products, catching big fish, and selling online, first of all, there are products that are suitable for sale through the Internet. Not all products that are suitable for online sale are suitable for individuals to open shop.

The author will help you choose products through three competitive strategies.

Products are scarce and expensive. Choosing goods must not be able to choose products that can be bought everywhere. Since those items can be bought everywhere, why do buyers want to buy you? You plus the postage fee is definitely more expensive than elsewhere.

Even if you can sell it, you can't make money.

You need to find some rare products, so that someone will pay a lot of money to buy your products.

Here we also apply differentiated competitive strategies.

The second is to make use of regional price differences to make money.

Many goods in different areas, the price difference is quite different, for example, electrical appliances, Guangdong and other coastal cities are much cheaper than inland, and collectibles in the ancient capital cities (Beijing, Xi'an, Luoyang) are much cheaper than the coast, so you have to look from their side, look for goods that are rich in their own but not elsewhere, so that they can sell a good price.

The cost leadership strategy is also applied here.

If you are passionate about hand craftsmanship, love cross stitch, love hand-painted, and love creative things, you may wish to open a relevant DIY shop.

Characteristic shops are popular everywhere.

It is easy to attract people because of its few characteristics.

If you are very good at photography, like digital products, whether you have a physical shop or not, you can try it in this area.

The most important thing is to strive to become an expert in this field.

Take the initiative to answer members' questions, and provide members with relevant knowledge on how to sell goods.

For a long time, the word of mouth effect is good. When we think about shopping in this area, we will think of you first.

In short, everyone has his own skills.

At any time, it is very important for us to learn to play the best part of ourselves and not to take advantage of our weaknesses to spell out the merits of others.

Here we have applied the specialized relative innovation strategy.

2, according to the suggestion of the insiders, through the subdivision of the products sold online, it is found that the products that are suitable for online shop sale generally have the following characteristics: 1) the volume is small: it is mainly convenient for pportation, and reduces the cost of pportation.

2) the added value is high: single goods with low value and freight are not suitable for online sale.

3) has its own uniqueness or fashion: online shops selling good products are usually unique or fashionable.

4) the price is reasonable: if the net can be bought at the same price, no one will buy it online.

5) can arouse the buyers' desire to buy through the web site: if the product has to be seen in person to achieve the trust needed to buy, it is not suitable for the sale of the store on the Internet.

6) under the Internet, only online products can be purchased, such as foreign trade order products or products brought directly from abroad.

When you choose a category or a number of products, you need to start to understand the market survey of your customers and competitors, then determine if your choice is correct, because most of your choice is based on your own experience or asymmetric information, which is often wrong and ultimately leads to your failure in business.