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Branded Products Between Cheap Goods And Luxury Goods Have Their Own Advantages In The Online Shopping Market.

2011/9/13 8:45:00 42

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Nowadays, you can buy almost anything you want on the Internet, big enough for refrigerators, washing machines, toothpicks and pins.

As a matter of fact, Internet shopping has long been on the route of low price products, and cheap shopping has become the main force of online shopping.

For example, more representative Vic, you can find a lot of 39 yuan and a pair of chaune canvas shoes, 59 yuan a T-shirt, and 65 yuan a bottle of BB cream and 79 yuan each in Taobao store.

fashion

Female single shoulder bag.

Although it has brought affordable products to the Internet users, it also seems to label the online shopping products with cheap products, and cheap words often remind people of the five words "cheap but not good".

By the end of 2008, the first luxury website in Fifth Avenue was launched on the Internet.

Luxury goods

Marketing queries.

However, to believe that Chinese people are keen on luxury goods and their purchasing power is not obvious, as long as luxury goods go online, do not worry about nobody coming.

Today, apart from Fifth Avenue, many luxury online stores such as glamour, Shang pin, Wei pin and Xiu Xiu net have mushroomed into e-commerce, involving many luxury brands, and products can be seen everywhere.

But after all, luxury goods can not be consumed by the public, though there are certain

market

But consumers are always a small customer group.

So is there another online shopping blue ocean between cheap goods and luxury goods? Is there any attraction for building such a platform?

As a white-collar worker living in the city, cheap products such as Taobao and customers are somewhat attractive to them, but they can not satisfy their pursuit of brand.

For white-collar workers, the purchasing power they have can make them no longer put more weight on product prices when choosing products.

At this point, products with certain brand awareness will be more attractive to them.

Purchasing power is growing, but it is still prohibitive for the more expensive luxury goods.

Online shopping has a short board, consumers can not experience the friendly and friendly service of the shop assistants, and can not satisfy the real physical purchase experience. Of course, it is even more difficult to experience the feeling of carrying large bags in the shopping mall streets.

Therefore, how to better provide customers with customer experience, after-sales service, logistics and so on are all urgent issues to consider.

At present, Taobao, fan and so on can not provide consumers with a good user experience, although it has been building better after-sales service, but it is still a mess.

Brand products between cheap goods and luxury goods have their inherent advantages in the online shopping market.

First, branded products generally have a wide distribution network, especially in some large and medium-sized cities, which have more sales outlets, which can provide consumers with personal experience opportunities, so that consumers can understand the characteristics of products on the spot.

For example, the sizes of different brands are usually different. The physical stores can provide consumers with reference for purchase. Second, if online shopping products do not meet the needs of consumers or have quality problems, they can be replaced by the nearest shops, which can provide excellent after-sales service for consumers and reduce logistics costs.

Therefore, the Internet should not be a convergence place for cheap products, nor will it exist for the sake of cheap money.

Luxury goods can rise on the Internet. The brand products that are in the middle will surely open up a vast space on the Internet. Brand stores may be a good blue ocean.