Pressure On Luxury Goods Industry: Ten Years For A Luxury Salesperson

< p > news has been reported that the Gucci shop in Shenzhen was accused of abusing employees, and the clerks worked overtime, physically and mentally exhausted.

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< p > to understand the living condition of the first-rate employees of luxury goods, I found several salesmen and listened to their stories.

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< p > > this a href= "http://sjfzxm.com//business/" > adolescence < /a > industry has too many short-term actions, and there may not be any two kinds of other industries that readers may be in.

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< p > for brands, I can only say that they should not be so old.

For individuals, I would like to say "greatness is something that comes out".

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When p was twenty years old, Sunny's clerk began his career in Esprit. He still remembered his years in "Walking Street".

The young girl put on a bright T-shirt, stood on the bench, clapped her hands from morning till night, and shouted "buy one get one free" in a hoarse voice.

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< p > noon is the most noisy shopping malls. Young salesmen enter restaurants in batches from various brand stores.

They make friends and chat, forming an active circle.

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< p > this is also the place to dig people.

The shopkeeper secretly aimed at the young people with good quality and took the initiative to come forward and persuade them to come to their store.

Shop assistants who want to change jobs will also give special messages in restaurants.

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< p > the more beautiful and the more polite salesmen, the more frequently they are digaged.

A girl who likes to dig cosmetics.

The shop manager on the first floor will dig the shop assistants on the two and third floors.

It's not easy to recruit people, it depends on the manager's connections in circles.

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< p > Sunny, which was introduced by friends, quickly moved from Esprit to Versace (Versace) and moved to Shanghai famous shop Street, Nanjing West Road.

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< p > < strong > reborn > /strong > /p >

< p > "some people may not be able to support for three days and want to run."

In the three years of Versace, Sunny was half dead.

But he felt that Versace had given him a luxury education.

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< p > training is complex and meticulous. We must understand the selling points of products and know the history of brands.

When customers open up, they will answer.

Are customers introverted or extroverted, opinionated or opinionated?

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< p > and call VIP customers continually: "is the clothes you bought last time satisfactory? What do family friends say?" < /p >

A p afternoon, an old customer walked into the shop and was in low spirits.

Sunny talked with him for an hour, and left without buying anything.

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Less than P, one month later, when the sales target was not completed, Sunny directly called the customer for help. The other party actually bought 50 thousand yuan clothes at a stretch.

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< p > salary is about 4000~5000 yuan per month, but Sunny gradually gets tired of tedious sales, customer maintenance, product quality inspection and counter layout.

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< p > he is restless and constantly hopping. His uniform is getting more and more expensive and expensive.

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< p > < strong > "take the life to change money" < /strong > /p >

< p > "have money to make money."

Sunny is indifferent to the work of front-line brands such as Gucci and Prada.

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< p > the target sale per person is 5~6 yuan per day. If it is too tired to go to the bathroom, smoke two cigarettes, and then pluck up the courage to plunge into the store.

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< p > your mind is in a state of anxiety. You will not leave the shop on rainy days, and you will not eat lunch. In case a guest happens to come in, /p.

The temptation of P is huge. If the sales per month exceed 1 million, you will get 1.7% of the high commission, plus the base salary, and you will get 20 thousand yuan a month. If you finish the task of 80%, the Commission will be 1.4 to 1.5%, and the completion of 60% will be 0.85%. This is the bottom line.

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< p > there is a young man who eats with friends and calls his cell phone to call VIP "big money".

With a smile and tone of voice, the guests were very happy.

When you put down the phone, you turned pale and fell into anxiety.

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< p > General luxury stores have only a dozen salesmen. In addition to the store manager and Deputy store manager, they usually maintain the status of 4 shop assistants in the store.

If the salesperson is added, the sales volume will not go up again, but the money allocated to each person will be reduced.

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< p > Prada Nanjing West Road flagship store is a star store. In 2011, its monthly sales volume was 18 million to 25 million yuan, but it kept more than a dozen salesmen.

Salesperson's monthly income ranges from 14 thousand yuan to 20 thousand yuan, far exceeding the average level of the industry.

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After working in Nanjing West Road for a few years or even a few months, some p clerks came to the brink of collapse.

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< p > some people prefer to switch to the the Bund brand in Huangpu District, where the business is relatively light, the pressure is small, but the salary is very few.

Only a handful of people rushed to the store manager and even the district manager.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_x.asp > > /a > /strong > /p >

< p > Sunny went to LV interview and talked with the interviewer.

He thought that his experience and quality should not be a problem.

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< p > but until the new store opened, he realized that he was really old when he was just over thirty years old.

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< p > that store recruited a group of university graduates, young people, 4000~5000 starting salary per month, and 1~2 yuan bonus at the end of the year. The fresh students were very satisfied.

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< p > "there are technical schools in hotel management and fashion service abroad.

But in China, the brand does not care what profession the salesperson is studying, so long as it looks beautiful, lively and healthy.

They are young and well managed.

Sunny said that first-line brands recruit a large number of undergraduates every year, and recruit other salesmen like him who have other brand experience, but their work experience does not seem so important.

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< p > one of the reasons why older employees are not strong tempered and passionate is not liked. Besides, after working for a certain period of time in the same company, the company will sign an "unfixed term contract" with its employees.

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< p > at present, the hidden rules in the industry are for fear of becoming employees' "homes for the aged", not afraid of high frequency staff exchange, and fear that employees in the stores are getting lazy.

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< p > some brand regional managers or store managers will try their best to let old employees take the initiative to leave.

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< p > Sunny said that in Europe, some white haired salesmen even stood smiling at the store. "Lifelong employment" became almost the norm.

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More than ten years after working in the same brand or even the same store, salesmen have accumulated rich experience. < p >

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< p > they understand fashion, know the history and details of the brand, and grasp the psychology of customers more accurately.

They provide intelligent services, not just a youthful face.

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Under the pressure of European trade unions, shop assistants have long holidays every year and drink a few hours of afternoon tea every day, P.

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< p > however, when the brand is increasingly dependent on Chinese tourists and the Chinese market, European style comfortable employment lurks another crisis.

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