Lack Of Work To Speed Up The Reshuffle Of Dongguan Shoe Industry And Promote Industrial Upgrading

By the end of September, four production lines of Dongguan Qiao hung shoe workshop had reopened two. Guo Junhong, executive director of Qiao Hong footwear industry, said: "now is the worst time."

After a cold spell, the reshuffle of Dongguan shoe industry, which is extremely sensitive to cost, has come to an end.

"Now all those left behind in Houjie are enterprises producing medium and high grade shoes, and many shoe manufacturers with low impulse and low price have spilled over to Fujian and Wenzhou." Wang Zhizhong, who worked hard in Houjie for more than ten years, told reporters.

From impulse to quality upgrading, the shoe industry is not the only one. Many furniture manufacturers, toys, clothing and other traditional manufacturing people interviewed by reporters have a consensus that Dongguan is more and more suitable for the survival of manufacturers of medium and high grade products.

Careful calculation

Dongguan Houjie is characterized by shoemaking and furniture industry, where hundreds of shoe manufacturers and industrial chain supporting enterprises are gathered. Shoes, zippers, netting, reflective materials, leather and other supporting industries are readily available. It is known as "the world shoe industry looks at Dongguan and Dongguan shoes industry sees thick Street".

Speaking of the current business situation, Qiao Hong, more than 70 years old footwear industry Guo Zhengjin, the chairman of the board, was very optimistic. After the adjustment after the 2008 crisis, his factory has been regarded as a steady operation. Although the number of OEM brands has dropped by 15%, there are still around 30, and the annual export volume is about 5 million.

"Since last year, customers have been lowering prices when placing orders. Before 2008, 9 dollars a pair of shoes, now the customer bid $7, profits were depressed by 20%." Wang Zhizhong said, even if the factory does not receive a single month, there will still be a fixed expenditure of 1 million per month. If we can reduce the cost, even if we give a little profit to our customers, Shoe enterprises They will hang on to it.

For this reason, shoe companies have to calculate carefully on various costs. For example, in order to receive orders, they would bear the cost of customer proofing before, but now they will communicate with customers as much as possible. At the same time, we should tighten the clockwork, reduce the error rate, and improve the management and production with innovative ways.

Two months ago, the Houjie Town Government screened a number of key enterprises for production management guidance, and the government and enterprises paid 50 thousand yuan each. The management consultant went to the factory to observe and evaluate the effectiveness and put forward suggestions for improvement. Qiao Hong shoes industry was one of them.

"Three or four years ago, the cadres spoke to their employees in a simple and crude way. Now they must communicate well, so that employees can be more focused on the company and more considerate of the company." Guo Junhong said, Qiao Hong set up a special reward, staff found the problem into the mailbox, if can be adopted rectification, employees will be encouraged.

The introduction of the Hong Kong and Taiwan productivity guidance organization was the first in Dongguan. The relevant staff of the Dongguan foreign trade and Economic Cooperation Bureau told reporters that since 2008, Dongguan has funded nearly 100 million yuan to support more than 20 Hong Kong and Taiwan productivity guidance institutions to set up offices in Dongguan. The government has the highest subsidy of 300 thousand yuan for every family participating in the counselling business.

At present, this practice has achieved results. The average production cost and manpower cost of the more than 1200 enterprises under guidance were reduced by 10%, exports increased by 16%, production capacity increased by 13%, net profits increased by 11%, taxes increased by about 1100000000 yuan, and new brands exceeded 114.

Closure and relocation

Wang Zhizhong said that in 2004 ~2007 was the flourishing period of Houjie's footwear industry. After 2008, many shoe enterprises shut down, went bankrupt or moved out because of many factors, such as the implementation of the new labor contract law, the financial crisis and the comprehensive cost of raw materials, labor and so on.

In 2011, a number of large and medium-sized shoe enterprises such as angar shoes, flida shoes, intermodal shoes and other companies have been closed down or relocated, causing a lot of excitement in the industry.

　　 Dongguan Huabao shoe industry, a large shoe enterprise, has opened about 10 thousand factories in Ganzhou, Jiangxi, and has opened to Ethiopia this year.

At the end of September this year, Houjie, a large trading company in Houjie, moved the company to Quanzhou, Fujian because of labor cost pressure.