E-Commerce Is Developing Rapidly, Shopping Centers Should Do Well Themselves.

The industry believes that now facing the pressure of electricity supplier, pformation is not only limited to department stores, but also an urgent matter for shopping centers.

Specific to every shopping center, the road to change needs to suit the local conditions, but businessmen generally agree that the best way to deal with business is to do well and constantly improve the internal strength.

Si Xiaowei, general manager, 360 square, China World Trade Center, Zhengzhou

We should pay attention to environment and cost effectiveness.

For example, the price of fast fashion customers is not high, but the decoration is very sophisticated. Let's take a look at those chafing dish shops, most of which are parity consumption level, but the atmosphere is pretty good.

Why should we spend a lot of money in building the environment?

But the emphasis is on brand building and shopping mall.

It is also necessary to have this concept. If only 5% of the brands in the mall think of it, then the overall environment of the shopping mall will not be specific and thorough.

Zhengzhou China World Trade Center 360 square last year opened the new women's clothing brand snidel shop decoration style and Hongkong Harbour City store synchronization, construction units all came from Shanghai.

In order to avoid the separation of brands from shopping malls in the aspect of environment creation.

Secondly, whether the theme of shopping center is upgrading or upgrading, we must carefully consider how to make good things for ourselves and provide better quality and cost-effective things for consumption.

Why do we worry about the impact of the electricity supplier before? It shows that the physical store is not in place, so constantly upgrading itself is right.

At present, the real business has been affected by the electricity supplier, but in the face of the fierce momentum of the electricity supplier, the shopping center should be calm and calm.

Online shopping only emphasizes experience while offline, and shopping centers need to let consumers perceive your advantages.

In 2014, the Mixc came to Zhengzhou to open a new shopping mall mode, providing customers with an excellent shopping environment and gradually enhancing their awareness of the brand.

The overall operation is stable, and some brands that first entered Zhengzhou are also popular with consumers.

In the first half of this year, some luxury brands will open in succession. We will also focus on and highlight the characteristics of the large format of experience.

In fact, store operators and electric providers will be more and more closely linked, but their ways are different.

Shopping centers should provide consumers with a better life experience, have a keen insight into the market and understand consumer psychology.

These are the most important tasks at the moment.

Zhang Hongqiang, general manager of Jinyi shopping mall

Each retailing format has its own characteristics. It may be price wins, service supremacy, or sense of experience.

Therefore, in the process of market competition, we must emphasize differential competitive advantages. For example, in the process of competing for market share with the electricity supplier, shopping centers can highlight their own advantages. This advantage is what electricity providers do not have, that is, experience.

In fact, there is no special skill to do business. First, diligence, followed by love. You need to keep an eye on the market and market, and do your best to break through the tight encirclement.

In the process of operation, no matter which mode the shopping center adopts, it can not deviate from its location.

Positioning has the directionality and programmatic role. Shopping center's theme, brand and marketing should be taken into account simultaneously.

Jinyi City Shopping Center will focus on the essence of business and make full use of experience on the basis of positioning so as to meet the changing needs of consumers and give full play to their real value.