Leather Has Become The Leading Industry Of Yibin'S Economic Development

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Expanding the internal demand to boost consumption, while supporting consumption is the lever of production, the two is the income of residents, and the other is the market.

With the continuous development of social economy, the role of specialized market in promoting production, guiding consumption, absorbing employment, promoting economic restructuring and changing mode of growth has become increasingly prominent.

Yiwu Commodity City, which opened in May 2009, is a new professional market in Yibin. "Opening three years to achieve 600 million yuan turnover, and strive to create 1 billion turnover."

Recently, in the face of reporters, Suning, general manager, was very confident.

Zigong, South Sichuan, which was fully operational in January 9th of this year.

At present, according to incomplete statistics, there are 546 kinds of markets in Yibin, including 10 specialized markets and 372 farmers' markets. In 2009, the volume of pactions reached 12 billion 950 million yuan and the number of employed persons reached 110 thousand.

It is understood that by the end of 2009, there were 39 registered commodity trading markets in Zigong, and 6 of the annual turnover amounted to 100 million yuan. Last year, the city's commodity market turnover was about 7 billion 200 million yuan, and 6 major market pactions accounted for 55% of the total commodity market turnover in the city.

Look at the whole country again.

In 2010, the turnover of Yiwu small commodity city was 45 billion 600 million yuan.

In February 14th, on the day of the opening of Yiwu Small Commodity City, according to the data of various financial outlets in Yiwu, the bank capital and cash inflow on the first day of the opening of the small commodity city were 1 billion 233 million yuan.

Linyi, Shandong, a professional market, total retail sales of consumer goods in 2010 amounted to 109 billion 540 million yuan.

The professional market has such huge economic power! But it is not easy to nugget professional market.

Managers' thinking

Zigong's Leather City in southern Sichuan has been widely advertised in Yibin City, so that Fang Xiaohong has gone to two times in the past month.

Free delivery, free lunch, raffle, the most important thing is that the market is big enough, enough to go around and the price is moderate, which makes Fang Xiaohong find ways to spend money in Yibin.

Not only that, she also brought her friends, the advertising effect of this word of mouth, so that the more than 40 minute drive from Yibin market attracted many consumers in Yibin.

The market side sighs that "Yibin people have purchasing power" and reveals that the number of cars in Yibin and Neijiang licenses is the largest in the parking lot.

Since its trial operation in October 16, 2010, its daily average sales volume is nearly 1 million yuan, with an average daily passenger volume of more than 5000 passengers.

"When we did it, no one could see that we could do business here. The surrounding environment was very bad. We came to pioneer."

Fang Jiafeng, manager of the planning department of Leather City Management Co., Ltd., Wang Zhengyuan, said that they specifically chose the address to be exported to the high speed mountain shop.

"The pressure in the past is very large, there are not many guests, and the popularity is not enough."

Wang Zhengyuan said, in order to let the South Sichuan area know this market, they have carried out a lot of promotion.

"We only rent more than 20 billboards on the freeway, one is about 200000."

He did not disclose the specific promotion costs, but speculation in the industry may not be less than 20 million.

"It's not good enough now, but I'm confident.

The logistics of the professional market must be smooth, and the radius of the radiation is within 2 hours. In addition, there are business, banking, catering and other supporting facilities. The most important thing is that the operators should do their best.

Wang Zhengyuan said.

Fang Xiaohong likes shopping and enjoys shopping, but she has never been to Yiwu Commodity City in Yibin.

Yiwu Commodity City opened less than two years ago.

A year ago, when we saw that some businesses had sold out shops and customers were scarce, many of them had made a sweat for the market.

Netizen Lun Shang once pointed out that his business was deserted, the site was wrong, and there were problems in the way of thinking.

However, in January this year, when reporters entered the market again, they found that the situation was fundamentally improved: there were more vehicles to purchase, more people to shop and more businesses.

Its general manager, Suning, said that the first, two and three market entry rates were at least 98%, and the popularity was raised.

She said that this change has benefited from their market research and many promotion measures.

Wang Zhengyuan once passed by Yiwu small commodity city. His impression was "site selection is not appropriate."

The market should be independent, convenient for parking and logistics, and the surrounding environment should complement each other. "