Highest Market Value: Hai Lan'S Home Market Is Approaching 100 Billion Market Capitalization.

Market capitalization of 89 billion 675 million yuan, the market basically maintained more than 900 billion yuan, approaching 100 billion.

At present, the market share of the A share market is closely related to the market value of China and YOUNGOR. The market capitalization of the 18 day market is 58 billion 318 million and 48 billion 228 million respectively, and the market value of other garment enterprises is basically below 30 billion.

However, with the 19 day stock market plummeting, the clothing sector is greener, and the market value of Hai Lan has dropped to 83 billion 790 million yuan.

high

There must be basic support behind it.

Hai Lan's home business income in 2014 was 12 billion 340 million yuan, an increase of 72.6% over the same period, and the contribution of Hai Lan home's brand revenue was 10 billion 100 million yuan, an increase of 49.6% over the same period last year.

Behind the growth is the continuous expansion of shop expansion. The company maintains more than 400 stores a year, and the same store grows more than 20%.

The company's revenue in the 1 quarter of this year reached 4 billion 580 million yuan, an increase of 72% over the same period last year, and continued to maintain rapid growth.

Shops opened this year are intended to increase the size of shops.

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Many people believe that O2O began in the retail industry, and that the pformation of O2O to traditional retail industry is not only destructive, but also reinventing the way of consumption.

Just past the Dragon Boat Festival, just hit father's day, in order to pick a favorite father's Day gift, Xiao Xin did not pay much attention.

"Happened to have received the central shopping center 200 yuan WeChat red envelopes, plus a full 999 yuan reduction of 200 yuan discount activity, selected a 1428 yuan clothes, the counter 30 percent off then used 200 yuan red envelope, only paid more than 700 yuan, calculated 50 percent off or so."

This is a shopping experience of a physical store told by Xiao Xin.

With the erosion of traditional retail stores by big business tycoons, the way of double line integration with O2O has already opened, and consumers have more and more shopping experiences such as Xiao Xin.

Faced with the tide of "Internet +", with the help of O2O, traditional department stores are pforming their functions into experiences, pforming users into fans.

Thus, with the integration of offline experience, online payment and other modes, customers enjoy the same price difference with online shopping while enjoying the ultimate experience of offline shopping.

On the road of O2O pformation, fans become "new titles" of customers.

In addition to using the official public number or subscription number to push the dynamic promotion information, the interesting links such as shaking and WeChat red packets have also become an important way for businesses to enhance customer stickiness.

In addition, just over the Dragon Boat Festival in the past, Suning Yi Bao and Su Guo, Nanjing Xin Bai and other cooperation, online payment has become an important way of sharing resources and complementary advantages between merchants in the era of big data.

While the online advantage is magnified and the offline experience has been applied to the extreme, physical retailing can still be full of excitement. Nanjing Rainbow City is a good example.

After last year's "yellow duck" exhibition in the "circle of friends", the animal exhibition launched at the end of last month has become a hot topic for micro-blog and friends circle.

"When I was little, visiting the zoo with my family was a wonderful thing. It happened to be on father's day."

Yueyuecheng related person in charge of the introduction, with the experience of offline, also launched interactive activities on micro-blog, customers can also win the gift of sun photos, and achieved a win-win result.