Story Of Chairman Taiji Group: Eagle Flying From The Three Gorges To The World

Today, strong Chinese medicine enterprises continue to emerge, and again and again prove the brilliant achievements of the development of Chinese medicine in the past 50 years.

In the meantime, the leader of the enterprise can not fail.

To this end, we launched the pioneering experience of Bai Lixi, chairman and general manager of Taiji group, the largest Chinese patent medicine enterprise in this period.

From that, we may get a glimpse of the development of Chinese medicine enterprises full of bitterness and brilliance.

A 21 year old man fell into tears.

In October 1st 1985, the Mid Autumn Festival coincided with the national day. It was a double happy day.

However, the Fuling pharmaceutical factory not only fails to produce moon cakes, but even rice bowls are crumbling.

When seeing the cheapest sugar cake made by the medical bureau of Fuling District, a worker can only hold a little more of the sesame cake. When he heard the faint cry from the workers around, the young assistant factory director could no longer bear his tears of guilt and guilt.

This day has become the most unforgettable memory of workers in Fuling and his pharmaceutical factory.

But at this moment, who would have thought that he is the chairman and general manager of Taiji Group Ltd, the largest state-owned pharmaceutical company in China in 16 years, the largest pharmaceutical group in the western region, the largest Chinese medicine enterprise group in China and the only large state-owned enterprise holding three listed companies in China in.

1 - the infinitely great Tai Chi, the Taiji movement and the Yang, the moving and the quiet, the quiet and the Yin generating, the static poles moving, and the other being their roots.

The eagle, the eagle, who has risen from the bottom of the valley to the Three Gorges, is amazed by its majestic and dazzling character.

When an eagle rushed out of the bottom, circled up and over the cliffs against the sky, you would truly admire her survival skills and the wonderful hope it brings.

In 1983, Bai Lixi, a Chinese medicine major graduated from Chengdu University of Traditional Chinese Medicine, was assigned to be a technician at the state-run Fuling Chinese medicine factory (the predecessor of Taiji Group) on the Yangtze River.

This is a traditional Chinese medicine processing plant which only cost 110 thousand yuan to run. There are only 2 manpower steam turbine cars, fifty or sixty workers, and the factory building is made of cement board and wooden frame.

At that time, the factory had only a few hundred thousand yuan assets, with an annual output value of less than one million.

In the middle of 80s, with the adjustment of the policy of unified purchase and sale, the production task of enterprises was not full, and for 3 consecutive years, the workers were embarrassed to earn the processing fees by washing Chinese medicinal materials. That is to say, they could only earn 8 yuan in half a month.

Bai Lixi, who has a little talent, left the factory and found another job. But he stayed stubborn because he regarded his future and the interests of the workers as his responsibility and pursuit.

In the most difficult time of the factory, Bai Lixi himself went to Wuhan to learn how to make soda water.

In the hot summer days, he took the workers together to make soda water and walked on the street to earn money for the workers by selling homemade soft drinks called "plum and hawthorn water".

Let the Taiji Group's old workers never forget that in the summer of 1988, Bai Lixi had a car accident and suffered serious injuries to his right arm.

At that time, the pharmaceutical phase one technical pformation project was at a critical moment. He ignored the doctor's dissuade and insisted on commanding the supervisor at the technical pformation site, resulting in his right hand atrophy due to no prompt and thorough treatment, leaving a lifelong disability.

Over the years, Bai Lixi has been quietly protecting the small and medium-sized enterprises in the Three Gorges Reservoir Area in spite of their difficulties and career setbacks.

Looking back, he often said that the cause of truly relieving people's pain and truly benefiting the society is bound to be strong and will be rewarded. People who are engaged in this cause and those who are loyal to their ideals will gain more and more trust and respect.

In the past 16 years, Bai Li Xi has practiced and realized his belief.

From a county run a small factory to the largest Chinese medicine production and marketing base, from "emergency syrup", "children's Kang Ning" to "Tai Chi Tong Tian liquid" and "Qu Mei", from almost nothing to have fixed assets of 10 billion 200 million yuan, annual sales revenue exceeded 3 billion yuan, turned over profits and taxes over 300 million yuan, Bai Lixi led the Tai Chi people to complete the pformation of the role of reborn.

When the November 8, 2000 CCTV gold advertising section tendering meeting, Bai Lixi smiled and raised the bidding card of 20 million 410 thousand yuan. The first bell of CCTV in the new millennium was fixed as "Qu Mei" time, and with 1 hundred million of advertising total investment to beat many strong opponents in one fell swoop to win the title of "standard King", the industry exclaimed: "Tai Chi year" has arrived!

2 - the vast sky, great quantity, unlimited innovation, let me soar.

When the wisdom and power of flying were struggling in the reform of state-owned enterprises, the rise of Taiji Group aroused strong interest and wide attention from all parties.

In particular, at the end of the last century, more than 6000 of the more than 9000 pharmaceutical companies in the country were under construction and were in a state of shutdown or semi shutdown. Under the leadership of Bai Lixi, Taiji group went upstream and pushed forward vigorously. People could not help asking: where is the driving force?

It is true that China has had "no business, no evil, no business" since ancient times, and it seems that profiteers can succeed.

But we do not find it difficult to find that Bai Lixi's 16 years of wind and rain has always been through the concept of "to rule by virtue", and contains the spirit of "Tai Chi" two words.

He asked himself and every Taiji man to adhere to the moral character and professional ethics in his management.

In the past sixteen years, Bai Lixi has taken the lead in serving the people with "Virtue" and successfully created the "full staff marketing" mode under the dumbbell development pattern.

Bai Lixi thinks that the ability of product development and marketing of enterprises should be far greater than their productive capacity and form dumbbell development pattern. Over the years, Bai Lixi has practiced the theory of "full staff marketing" with his own action.

He worked for more than 12 hours a day, less than 15 days a year. He kept running and running marketing all the year round, and often needed two drivers to take turns driving, so that his beloved daughter wrote in his diary: "what a luxury it is to see Dad!"

Since 1994, Taiji Group has gradually formed a full-time marketing team of nearly 2000 people, accounting for 1 / 4 of the total number of enterprises. The marketing network covers more than 95% of the prefecture level cities and more than 60% of the county-level cities and rural markets, and has set up more than 80 market departments and more than 20 offices nationwide.

Now, Taiji Group has become the only model that the State Economic and Trade Commission recommends to the national enterprises to implement the "full staff marketing strategy".

In the past sixteen years, Bai Lixi has grasped the overall situation and managed enterprises with "Virtue", so as to continuously promote the rapid expansion of capital quality of enterprises.

When Bai Lixi took Taiji group to participate in the market competition, he never tried to destroy or attack his competitors as the ultimate goal, but through the reorganization of assets and the way of low cost expansion, so that state-owned enterprises could maintain value and increase value.

Ge and Southwest Pharmaceutical and other trade and Western medicine production enterprises have implemented merger and reorganization of more than 20 bankrupt state owned enterprises and collective enterprises in the Three Gorges Reservoir area. According to international practice, they have realized the optimal allocation of enterprise resources and made a merger to save one, solved a large number of laid-off workers' re employment problems, and revitalize nearly 4 billion of state-owned assets. Taiji Group has also multiplied its springboard in a series of high-quality and efficient enterprise mergers and acquisitions to form a "win-win" or even "multi win" situation, and fundamentally set up a community of interests that closely combines science, industry and trade, and the production of Chinese and Western medicines, and fully embodies the management philosophy and enterprise philosophy of "rule by virtue". He promptly runs Taiji Group's listing and acquisition of listed company Tong Jun.

In the past sixteen years, Bai Lixi has been thirsty for talent, and "Virtue" has become a new trend, so as to promote the pformation from capital operation to intellectual capital operation in a timely manner.

Faced with the challenge of the knowledge economy, Bai Lixi always adheres to the principle of "putting people first" and "vigorously developing talent resources" as "No. 1 project".

He believes that management is not to put people to death, but to make people live, and to manage and manage talents, and then become the ultimate winner.

Bai Lixi's choice and appointment of talents are never based on seniority or seniority, but on the combination of both ability and integrity.

At present, the average age of the top management cadres in Taiji Group is only 33 years old. A large number of young talents with both ability and integrity have been united around the west of Bai Li Xi, which has injected a lasting impetus to the development of Taiji group.

Now, Taiji Group has been identified by the State Economic and Trade Commission as one of the 520 key enterprises in the country. One of the five major Chinese herbal medicine groups with key development in the national "95" plan has 9 TCM enterprises, 14 Chinese medicine commercial enterprises, 3 listed companies and 45 subsidiaries.

Among them, the exclusive production of "Xiang Xiang Zheng Qi oral liquid" has been awarded the gold medal of the Chinese patent invention jointly issued by the world intellectual property and the Chinese Patent Office for 97 years. It has become the first product in the national pharmaceutical industry. The "Bushen Yi Shou capsule" was awarded the gold medal of the Chinese patent invention in 99, and was selected by the Ministry of health as the "national essential medicine". The new weight reducing drug, "Qu Mei", was the first slimming drug approved by the State Administration of drug supervision of China. It opened the precedent for the auction of the distribution rights of Chinese medicine products, and the sales contract order of the half year was 2 hundred million.

3 -- good game players strive for potential, but not good ones, "we must develop Chinese medicine."

With the growth of Bai Lixi, the development of Taiji Group is inseparable from the care and support of the party and the government.

In April 1998, general secretary Jiang Zemin went to Taiji Group's inspection. He readily inscribed and instructed: "we must develop traditional Chinese medicine."

Party and state leaders Li Peng and Zhu?

Ji Ji, Wu Bangguo, Zou Jiahua and Zeng Qinghong also visited Tai Chi group.

The concern, encouragement and expectation of the leaders of the party and the state gave Bai Lixi a great boost and at the same time prompted him to think more deeply.

In the new century, the trend of economic globalization is accelerating. China will enter the WTO soon. Although Chinese medicine is one of the few industries that can compete with foreign enterprises in the national industry, it still faces enormous challenges.

In his "71" speech, general secretary Jiang Zemin clearly pointed out: "vigorously promoting scientific and technological progress and innovation, constantly using advanced technology to pform and improve the national economy, and strive to achieve a leap in the development of China's productive forces."

Bai Lixi deeply comprehended the directive spirit of General Secretary Jiang, and in the silent place, prepared for the rainy day, guided by science and technology, took the lead in taking the step toward the world.

To increase the scientific and technological innovation and achieve sustainable development.

Bai Lixi loudly raised the need to "invests drugs by science and technology, and promoted enterprises by science and technology", and led Taiji group to build three technological innovation systems in the national system, school system and scientific research institute system with the scale of five and sixty million each year.

At the national level research institutes such as the Academy, it set up the "China cancer research and development fund" for 10 million yuan, and invested about 5000000 yuan to carry out cooperative research with many universities at home and abroad, such as University of Sydney and West China Medical University, and established the first business marketing planning department in Chongqing with the joint venture of the Chinese Academy of Commerce, and the research institutes such as the Chinese Academy of Chinese medicine, Chengdu University of Traditional Chinese Medicine, Hua Xiyi University and Chengdu Institute of pharmacy, to jointly carry out the research on the most important item of the national 95 key technology tackling key issues: the development of high quality and high quality Chinese herbal compound; invested 40 million 200 thousand yuan to hold the reform of the Chinese Medicine Research Institute in Chongqing, set up a limited company in Chongqing high-tech development company of Chinese medicine, and seized the commanding heights of the research and development of Chinese medicine, which has been included in the pilot reform of the science and technology system by the State Science and Technology Commission. Over the past few years, with the support of the State Economic and Trade Commission and the Ministry of personnel, the state-level enterprise technology center, post doctoral workstation and Tai Chi medical research have been set up in the western region.

Out of the three steps of lifting weight, the most cutting-edge achievements in science and technology have been in the sight of Bai Li Xi.

With the continuous driving force of technological innovation, Taiji Group has more than 50 exclusive production varieties in China, including 116 varieties in the 2000 edition of the Chinese Pharmacopoeia, 214 varieties listed in the national essential drug list, more than 20 patent protected varieties, and more than 20 varieties protected by the national Chinese medicine.

Today, Taiji Group has more than 20 new products of Chinese and Western medicines, including thirty or forty new drugs, including a new class of drugs. It is also being developed and developed to form a virtuous cycle of producing one generation, storing one generation, developing one generation and developing one generation.

To speed up the integration with the world economy and push forward the modernization and internationalization of Chinese medicine.

According to Bai Lixi's plan and assumption, Tai Chi Group will focus on the development, production and sale of Chinese patent medicines; the main building of Tong Jun Ge is the powerful drug distribution network of Taiji group, and southwest pharmaceutical industry will play a major role in the development of biopharmaceutical industry.

At present, the products of Taiji group are exported to Japan, Southeast Asia, Africa and Europe.

"Tai Chi Tong Tian liquid" has been approved by FDA in the United States. It is one of the five Chinese patent medicines recommended by the State Administration of traditional Chinese medicine and approved first to enter the US market.