How Does Starbucks Link The World?

In 1981, Howard Schultz suddenly discovered that a Starbucks cafe in Seattle had ordered a lot of drip coffee coffees with their company, and the number of orders was more than that of Seattle's famous local department stores. Curious Howard chills decided that something must happen, so they traveled from New York to Seattle in a thousand miles.

When he arrived in Seattle Starbucks coffee and drank the first cup of Starbucks coffee, Howard Schou Azee immediately surprised herself and could not help himself. Howard Schou Azee thought that compared with the coffee of Starbucks, the coffee that Americans drank was simply horse urine and sewage.

So Howard Schou Azee decided to give up everything and throw in Starbucks, and let the Americans bid farewell to the era of poor quality coffee, and face the era of Starbucks baking coffee, as God had planned.

In 1981, Starbucks coffee is not the chain coffee shop that we are familiar with now, but a mini chain store that has been established for ten years and specializes in roasting coffee beans.

After returning to New York, Howard Schultz quickly quit his highly paid job, and immediately joined Starbucks in the face of doubts from friends and family.

Unlike Crocker, the father of McDonald's, Howard Hsiao is Crocker, who sells franchises to McDonald brothers. Howard Schultz chose to work directly in Starbucks as a marketing manager.

After two years of joining Starbucks by Howard Schultz, Howard Schou Azee was once again surprised by the espresso culture of one thousand and five hundred coffeehouses in Milan, after a visit to Milan in Italy.

So he began to have great doubts about the way Starbucks only sold coffee beans instead of coffee, and had a great dispute with its colleagues and shareholders.

The elders of Starbucks said that Starbucks should stick to the business of coffee retail, instead of becoming a coffee shop, while Howard Schou Azee advocated the introduction of a cafe culture in Milan and should immediately pform Starbucks into a coffee shop.

After two years of arguing, Mr. Howard Shaw, who has been trying to sell coffee, has separated from Starbucks, who only sells coffee beans, and ventured to borrow a sum of money to open an Italian chain coffee shop. This cafe called Huo Hua Xiao Si is called the daily Cafe (I1Giornale), which is difficult to pronounce in Italian. If someone can pronounce correctly, Howard Schou Azee will put a large number of firecrackers to celebrate.

At the beginning of the founding of the company, Starbucks's elders did not hesitate to give up their efforts. They also helped him as a coffee consultant for Howard Schultz.

But like most entrepreneurial stories, Howard Schou Azee is also embarrassed by the problem of capital turnover.

Two years later, Howard Schultz opened three good, but not yet profitable, cafes. But at this time, Howard's Starbucks coffee was auctioned at an auction, and the price was high, far beyond the scope of Howard Shaw.

But Howard Shaw still risked losing money and debts and bought a Starbucks with a lot of money, and changed her cafe to Starbucks cafe.

I don't need to say more about the next Starbucks story. Since then, Starbucks has opened more than two thousand Starbucks cafes in the world, creating countless coffee miracles. Starbucks has made Americans bid farewell to the age of inferior coffee drinking horse urine and drinking sewage, making Starbucks a new symbol of American culture.

In August 2001, Starbucks also became the fastest growing brand value company in the world and became the Kanban enterprise in the coffee industry.

In the last period, we published the McDonald's entrepreneurial story. In this period, we also saw the startups of Starbucks, the founder of McDonald's, Crocker and the founder of Starbucks, Howard Schultz.

Have you ever thought that Crocker and Howard Schultz were not the founders of McDonald's and Starbucks, and even the original creativity and spirit of these two companies were not from their hands.

But when Crocker saw the McDonald's Restaurant founded by McDonald brothers, he immediately wanted to open McDonald's from the west coast of the United States to the east coast, so that everyone could enjoy the joy of McDonald's.

Howard Schultz drank Starbucks's coffee, and immediately wanted the people from the west coast to the east coast to enjoy Starbucks's delicate coffee.

This is their entrepreneurial enthusiasm. Even if their creativity is others, they can carry forward McDonald's and Starbucks.

We can not be as outstanding as Crocker and Howard Schultz. We can not undertake such arduous entrepreneurial risks as Crocker Howardshaw did.

But we can emulate their spirit, pay more attention to some small discoveries and small moves in life and work (like the two of them are starting the business journey from the abnormal figures in business reports). Maybe we can not start businesses, but we can go to find a company and industry that we are moved to go to work and serve. We can also invest in a company that once touched me.