The Myth Of "Soul Queen"

In the US media, Oprah (Oprah Winfrey) is a myth.

Her story is a personal success textbook tailored for the MBA course.

From a farm girl to a celebrity, Oprah is good at turning his personal weakness into intellectual capital.

For Americans, this is a good revelation.

A black woman of humble origin conquered the hearts of the people with a lot of confidence and will and was called the queen of hearts Queen of Soul.

Her charm was particularly evident after "9. 11". When the Americans were still frightened by the scene of the end of the burning of New York, Oprah's program was a timely tranquilizer. Even Bush's husband Oprah's attention attracted much attention. When she announced that Oprah s Book Club had suspended the book selection activities, the publishing industry was worried that book sales would drop sharply.

People are concerned about the trend of her TV station. She is afraid that life will become monotonous without her talk show.

The business community is eager to attract her as spokesperson.

The magazine "O, The Oprah Magazine", which is dominated by her, covers more than 200 pages, 80% of which are advertisements, but still attracts 2 million 500 thousand readers, with a turnover of tens of millions of dollars.

Fortune magazine chose her to be the third most powerful woman in the business world, second only to the superwoman Hewlett-Packard and eBay's Cox.

Time magazine has included her in the most influential hundred people in twentieth Century.

Her supporters all over the world are mainly middle class, white collar, female, educated and economically capable.

Her money making empire is very complex, from television, to movies, to books, magazines, and then to cable channels, and the banking industry estimates that her personal book property amounts to $one billion.

This is not easy.

In 1954, she was born in a rural bungalow without water and electricity in the suburb of Mississppi.

Childhood is a history of poverty, lack of parental care, sexual abuse and racial discrimination.

At that time, Ma Ckingludkin was still shouting the slogan of racial equality.

Oprah, who is full of vision for the media industry, is a well-known news presenter Barbara (Barbara Walters).

After graduating from University, she won the TV news and became the first black female journalist in the history of American television. She was the youngest, only 19 years old.

However, her Negro face never brought more opportunities for her. She hoped that her skin would be "white", her hair was "golden" and her facial features were "meticulous". After trying to cater for the unsatisfactory demands, she finally abandoned her dream of becoming another Barbara.

She realized that she wanted to be a better Oprah, not a less Barbara.

Facing the reality, she turned to the talk show.

1984 was a turning point. Chicago TV station used her to host celebrity interviews. The only requirement is that you only have to be yourself.

So, she daring to show true self in the show, like tears, tears, open her childhood sexual assault experience, with "sincere, confession" style, quickly get the audience's favor, become the trump card.

Since then, the intellectual image of Oprah has become more and more distinct and has been more and more successful.

In the eyes of the American audience, "The Oprah Winfrey Show" is like a spiritual spring, and the peeping and provocative talk shows with the same gold medals Jerry Springer (male, white) are also two extremes, but they are all important nutrients of American culture.

Oprah's influence on the reading world has been enormous. Since her publication in 1996, she has become a fashionable, self reliant and caring person.

And what she recommended is almost a box office guarantee.

She shouted like a cheerleader, "I want Americans to love reading again."

The American publishing community affirmed her contribution to the promotion of reading interest.

"Oprah's reading club is not only a revolution, but also a promotion!"

Toni Morrison, a famous black woman writer and Nobel Laureate in literature, said publicly that she was Oprah's favorite female writer, and the two were very sympathetic.

Oprah's choice of books is mostly related to issues such as black civil rights, women, soul, marginal culture and so on.

Booksellers are clear that as long as the word "Oprah" appears on the book, they can sell it very well.

However, there are also writers who do not like to relate to her, or even refuse to let their works be selected by reading programs, and to be honest with her business image.

For some people, she is a popular vulgar representative.

For example, Jonathan Franzen, a famous writer, refused to let The Corrections label her volume label, which made Oprah feel embarrassed. Although Franzen apologized for saying "no" in such a high-profile way, she still did not change her original intention.

This reflects Oprah's Pan reading cultural phenomenon and still suffers some resistance in some intellectuals.